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40 cases found.

ObEN PAI: Building a World of Personal AI Avatars

By  Peter Zemsky,  Pavel Kireyev,  Lisa Duke
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The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

    Published 19 Mar 2020

    Reference 6562

    Topic Strategy

    Region North America

    Industry Computer Software

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    ObEN PAI: Building a World of Personal AI Avatars

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    The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
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      Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

      By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
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      This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

        Published 24 Jan 2020

        Reference 6558

        Topic Strategy

        Region Global

        Industry Telecommunications

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        Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

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        This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
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          HelloZack: Simplifying the Apple Selling Experience

          By  James Costantini,  Dawn Jarisch
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          HelloZack is a young entrepreneurial firm based in Paris focused on the purchase and resale of second-hand Apple products, part of a broader ecosystem that supports ongoing use of Apple products.

            Published 02 May 2019

            Reference 6487

            Topic Strategy

            Region Europe

            Industry Consumer Services,  Consumer Electronics

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            HelloZack: Simplifying the Apple Selling Experience

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            HelloZack is a young entrepreneurial firm based in Paris focused on the purchase and resale of second-hand Apple products, part of a broader ecosystem that supports ongoing use of Apple products.
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              ATOS: The Zero Email Company (A)

              By  Andrew Shipilov,  Robert Crawford
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              The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.

                Published 25 Mar 2019

                Reference 6456

                Topic Strategy

                Region Europe

                Industry Information Technology and Services

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                ATOS: The Zero Email Company (A)

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                The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.
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                  ATOS: The Zero Email Company (B)

                  By  Andrew Shipilov,  Robert Crawford
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                  The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.

                    Published 25 Mar 2019

                    Reference 6456

                    Topic Strategy

                    Region Europe

                    Industry Information Technology and Services

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                    ATOS: The Zero Email Company (B)

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                    The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.
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                      Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

                      By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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                      The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

                        Published 13 Feb 2019

                        Reference 6455

                        Topic Strategy

                        Region Global

                        Industry Consumer Goods,  Mechanical or Industrial Engineering

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                        Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

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                        The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
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                          How Corporates Co-innovate with Startups: The BMW Startup Garage

                          By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze
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                          At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

                            Published 02 May 2019

                            Reference 6439

                            Topic Strategy

                            Region Europe

                            Industry Automotive

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                            How Corporates Co-innovate with Startups: The BMW Startup Garage

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                            At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
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                              How Corporates Co-innovate with Startups: The BMW Startup Garage (Russian)

                              By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze
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                              At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

                                Published 22 May 2019

                                Reference 6439

                                Topic Strategy

                                Industry Automotive

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                                How Corporates Co-innovate with Startups: The BMW Startup Garage (Russian)

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                                At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
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                                  BT Group: Managing Global Open Innovation

                                  By  L. Felipe Monteiro,  Benoit Decreton
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                                  Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.

                                    Published 28 May 2018

                                    Reference 6397

                                    Topic Strategy

                                    Region Global

                                    Industry Telecommunications

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                                    BT Group: Managing Global Open Innovation

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                                    Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.
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                                      Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                                      By  L. Felipe Monteiro,  Katia Kachan
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                                      The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

                                        Published 27 Jun 2018

                                        Reference 6395

                                        Topic Strategy

                                        Region Middle-East

                                        Industry Apparel and Fashion

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                                        Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

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                                        The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
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                                          PopChef: Creating a Tasty Foodtech Business

                                          By  James Costantini,  Dawn Jarisch
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                                          PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.

                                            Published 28 May 2018

                                            Reference 6391

                                            Topic Strategy

                                            Region Europe

                                            Industry Food and Beverages Production

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                                            PopChef: Creating a Tasty Foodtech Business

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                                            PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.
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                                              Digital Transformation in Latin America: Leapfrogging and Social Impact

                                              By  L. Felipe Monteiro,  Anne-Marie Carrick
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                                              The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.

                                                Published 26 Feb 2018

                                                Reference 6358

                                                Topic Strategy

                                                Region South America

                                                Industry E-Commerce

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                                                Digital Transformation in Latin America: Leapfrogging and Social Impact

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                                                The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.
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