Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web3.0 with Digital Product Passports

Published 14 Mar 2024
Reference 6866
Topic Strategy
Region Europe
Length 19 page(s)
Language English

The case focuses on Arianee – a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools. The case explores the opportunities for and obstacles to the development of blockchain-based technologies and the decentralized web, focusing on the concept of “zero-party” customer data.

Teaching objectives

The case study is primarily for use in the elective ‘Value Creation in Fashion and Luxury’. It can be used for EDPs and MBA courses that discuss digital disruption, digital transformation, ecosystem, and digital strategy and marketing. It can also be used in OB courses to teach the leadership skills required to scale start-ups with disruptive technologies.

  • Blockchain
  • Luxury
  • Sustainability
  • Authentication
  • Counterfeit
  • Digital Disruption
  • NFT
  • Web3
  • Decentralized Web
  • Customer Experience
  • Digital Product Passport
  • Q12024