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    Hey there 👋 Want to read Inspection Copies & make Favourites before you buy them? Get an account now!
     
     
     
     
     
    Suggested Searches
    COVID-19 With Female Protagonist AI Digital Sustainability Blue Ocean Strategy
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    New Case Studies

    Select the right case for your teaching among the latest cases released by INSEAD


    Schneider Electric: Mapping the Long Road to Net-Zero

    By  Luk Van Wassenhove,  Atalay Atasu,  Marios Ioannis Kioufis,  Elin Williams
    Topic  Strategy
    View Case

    FWD in Indonesia and BRI Life (C): The Next Bound

    By  V. (Paddy) Padmanabhan,  Guoli Chen,  Jean Wee
    Topic  Strategy
    View Case

    FWD in Indonesia and BRI Life (B): Partnering for Rapid Growth

    By  V. (Paddy) Padmanabhan,  Guoli Chen,  Jean Wee
    Topic  Strategy
    View Case
    View all cases
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    Award-Winning

    Access our growing collection of award-winners and best-sellers in one click and adopt one for your teaching


    Does Sustainability Pay? Barry Callebaut's Sustainability Improvement Loan

    By  Lucie Tepla, Lisa Simone Duke
    Topic  Economics & Finance
    View Case

    Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

    By  David Dubois, Jean-Michel Moslonka
    Topic  Marketing
    View Case

    Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

    By  W. Chan Kim, Renée Mauborgne, Oh Young Koo
    Topic  Strategy
    View Case
    View all cases
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    With Extra Material

    INSEAD has a unique collection of cases with extra free material such as videos, slides, articles and more


    Can Holcim Build a Sustainable Future for the Construction Industry?

    By  L. Felipe Monteiro, Ivanka Visnjic
    Topic  Responsibility
    View Case

    Beyond Sustainability: Innovation, Regenerative Design, and Affection at Blue Hill

    By  Nathan Furr, Andrew Shipilov, Susannah Harmon Furr
    Topic  Strategy
    View Case

    Carbon Commitments: Designing a Global Greenhouse Gas Emissions Reduction Plan for INSEAD Business School

    By  Atalay Atasu, Laura Heely
    Topic  Responsibility
    View Case
    View all cases

    Infosys: Championing Environmental Responsibility Through Sports (B) & Digital Innovation and Tennis (A)

    By L. Felipe Monteiro, Ines Morgan, Alexandra Wippler

    The aurthors delve into the Carbon Tracker, a groundbreaking tool launched as part of Infosys’ strategic collaboration with ATP. The app has enabled over 200 players and tournament organisers to track an impressive 6.55 million kilometers of travel, monitor 1,722 tonnes of CO2e, and offset 583 trips by purchasing verified carbon credits. 

    New video interview available here

    NEC - India (A, B & C)

    by V. (Paddy) Padmanabhan, Guoli Chen, Jean Wee

    The three part case series follows the story of NEC India , a country affiliate of the Japanese IT and network technologies leader NEC Corporation, from their focus on creating value for Indian customers to renewing and transforming the company. It uses the "Phoenix Encounter", a strategic framework to help leaders and organisation navigate and thrive in disruptive environments. 

    Check out the case and related video interviews

    Fertile Ground for Expansion: Nabta Health’s Global Reach

    by Chengyi Lin, Stephen E. Chick, Lisa Simone Duke, Ridhima Aggarwal

    This case follows a woman founder’s journey to establish a femtech startup in the Middle East. 

    How to grow the business beyond major cities like Dubai? How to scale the hybrid delivery model and sustain growth? How to fulfill the mission of building a supportive community for women beyond the healthcare offering?

    Discover the Nabta case

    INTHECASE WEBINAR

    To Catch a Thief: Explainable AI in Insurance Fraud Detection

     

    Explore the complexities of insurance fraud detection in this video recording. Join Antoine Desir and Ville Satopaa, INSEAD Professors of Technology and Operations Management, alongside Eric Sibony, CSO of Shift Technology, as they delve into combating fraud in the digital age. Discover how “explainable AI” is reshaping fraud detection strategies, drawing insights from Shift’s expertise in the field.

    Check out the related case study

    How a Good Strategy Can Fail: Leadership Lessons from Napoleon’s Rise and Fall

    by W. Chan Kim, Renée Mauborgne, Melanie Pipino

    Napoleon was a Blue Ocean strategist ahead of his time, revolutionizing military warfare with his innovative approach. Despite his outstanding war strategies, success eluded him in the end. His rise through victories at the battles of Lodi, Marengo, and Austerlitz contrasts with his downfall from the Russian invasion and the defeat at the Waterloo battle. 𝘞𝘩𝘢𝘵 𝘸𝘦𝘯𝘵 𝘸𝘳𝘰𝘯𝘨? 𝘞𝘩𝘢𝘵 𝘧𝘢𝘤𝘵𝘰𝘳𝘴 𝘤𝘢𝘯 𝘤𝘢𝘶𝘴𝘦 𝘢 𝘨𝘰𝘰𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘵𝘰 𝘧𝘢𝘪𝘭?

    Check out the Napoleon case

    INTHECASE WEBINAR

    Creating Value Through Customer-Centricity. The Case of Air Liquide

    In this webinar recording, explore the transformative journey of Air Liquide, a leading player in industrial and healthcare gases, as they redefine "customer intimacy" through new digital technologies with Philippe Martinez, Group Chief Transformation Officer at Air Liquide, Jay Worley, COO at Airgas, David Dubois, Associate Professor of Marketing at INSEAD, and Jean-Michel Moslonka, CEO at Agalio. Discover how they are leveraging AI, big data, social media and robotics to enhance relationships with customers.

    Check out the Air Liquide case
    CELEBRATING WOMEN CASE AUTHORS
    Check our cases with female protagonists

    INSEAD Publishing is celebrating the International Women's Day and promoting our women case authors. 2️⃣2️⃣ of our female faculty have written case studies on various topics.

    As women writers they are key in the development of high-quality teaching case material that positively represents real women in leadership positions in the workplace. Thank you for your insightful case studies Annet Aris, Linda Brimm, Laurence Capron, Lucia Del Carpio, Lily Fang, Vibha Gaba, Maria Guadalupe, Georgina Hall, Sujin Jang, Ilze Kivleniece, Renee Mauborgne, Erin Meyer, Melanie Milovac, Jennifer Petriglieri, Hilke Plassmann, Ioana Popescu, Alexandra Roulet, Victoria Sevcenko, Kaisa Snellman, Chriara Spina, Lucie Tepla, Claudia Zeisberger! 

    CASE IN THE SPOTLIGHT - CHATEAU DE FONTAINEBLEAU
    Discover the Château de Fontainebleau case

    In their new case "Preserving the Past while Sustaining the Future: Designing a Strategic Blueprint for the Château de Fontainebleau", INSEAD Professor Ithai Stern, Anne-Marie Carrick, and Ridhima Aggarwal dive into the challenges facing the Château de Fontainebleau: geopolitical issues, the Covid-19 pandemic, climate change and economic uncertainty. How can the Château navigate these complexities and achieve financial sustainability while fulfilling its mission of preserving the nation's history for generations to come?

    The case also comes in a VR version, learn more on The INSEAD Immersive Learning Initiative website.

    CASE IN THE SPOTLIGHT - WELLX
    Discover the Wellx case

    "Wellx Case Study: Hustle and Smile", by INSEAD Professor Claudia Zeisberger and David Munro, follows the journey of Wellx, the Middle East first prevention-focused insurtech startup. They started with the notion that encouraging people to take better care of themselves could improve the nation's health, and that insurance companies were the ideal source of this incentive.

    The case is an excellent resource for diving into the challenges first-time founders face starting a new business – when to pivot or stay the course, whether to expand regionally or remain domestic.

    FREE CASE

    Taming GenAI to Automate Business Processes: The Aloma Example

    by Theodoros Evgeniou and Lila Despotidou

    Access your free copy

    What trade-offs should companies consider when adopting GenAI tools and how best to integrate them with existing non-AI and predictive AI systems? Where should they use them (and where not)? What role do humans play in the loop?

    This free case analyzes the challenges associated with the use of GenAI technologies and evaluates the organizational culture required to embrace GenAI’s disruptive capabilities for process automation.

    News

    05 Feb 2025

    INSEAD Professor Joerg Niessing Wins Outstanding Case Teacher Competition 2025

    Joerg Niessing, an INSEAD Marketing professor and digital strategy and transformation expert, has been named the winner of The Case Centre’s Outstanding Case Teacher Competition 2025. This global honour recognises his ability to bring business challenges to life using interactive technology and an innovative and creative teaching approach.

    The Case Centre, Niessing

    Read news story

    10 Jan 2025

    14 INSEAD Cases among The Case Centre’s Best-sellers of 2024

    Most Popular Cases in 2024

    The Case Centre has featured 14 INSEAD cases in the list of cases most used at global business schools in 2024. Based on unit sales from The Case Centre’s catalogue in the preceding calendar year, the list highlights the top 15 best-selling cases across 10 major subject areas.

    The Case Centre, Best-sellers

    Read news story

    07 Nov 2024

    INSEAD Retains 3rd Position in Global Research Impact Ranking

    INSEAD, The Business School for the World, has maintained its #3 position in The Case Centre Impact Index 2024. Now in its second year, the Index celebrates the global reach and impact of case writing contributions.

    INSEAD ranks third globally among international business schools and holds the top position among European institutions. This achievement reflects the school's commitment to research excellence and the case method and a desire to continue to shape the landscape of business education and inspire students and professionals worldwide.

    The Case Centre

    Read news story

    14 Oct 2024

    INSEAD Professors in The Case Centre's Top 50 Best-selling Case Authors of 2023-2024

    Today, the Case Centre has released their annual list of the top 50 best-selling case authors for the academic year 2023/2024. Four INSEAD faculty are featured in this prestigious ranking, highlighting the enduring strength and impact of INSEAD’s case work. The ranking is based on the volume of sales from the preceding academic year.

    The Case Centre, Mauborgne, Kim, Ulaga, Monteiro, Best-sellers

    Read news story

    26 Feb 2024

    INSEAD Sets New Record with 101 Awards: 3 Professors Honoured by the Case Centre Awards and Competitions 2024

    INSEAD, the business school for the world, announced today that three of its professors have been recognised in the Case Centre Awards and Competitions 2024. This takes the school’s total tally to 101 awards, an historic achievement as INSEAD becomes the first school to surpass 100 awards since the annual competition began in 1991.

    The Case Centre Awards and Competitions celebrate worldwide excellence in case writing and teaching at business schools around the world, and are considered the case method community's annual 'Oscars'.

    The Case Centre, Awards, Chen Guoli, Dubois David, Tepla Lucie

    Read news story

    16 Jan 2024

    INSEAD’s Remarkable Success with 11 Best-selling Cases at The Case Centre in 2023

    Most Popular Cases in 2023

    Last Friday, The Case Centre revealed the list of cases most used at global business schools in 2023. The list is based on unit sales from The Case Centre’s catalogue in the preceding calendar year and highlights the top 15 best-selling cases in each of the 10 major subject areas. This year, INSEAD faculty have an impressive 11 cases on the list. This includes two new entries:

    Best-sellers, The Case Centre

    Read news story

    11 Dec 2023

    INSEAD Ranked in Top 3 for Research Impact by The Case Centre

    INSEAD has been recognized for its commitment to rigorous and relevant research that has a real impact on management by finishing third in The Case Centre Impact Index 2023. Launched as part of The Case Centre’s 50th anniversary year, the new index celebrates the global reach and impact of an organisation’s case writing.

    The Case Centre

    Read news story

    16 Oct 2023

    Six INSEAD Professors Feature in The Case Centre's Top 50 Best-selling Case Authors of 2022-2023

    Six INSEAD faculty have achieved recognition in The Case Centre's prestigious ranking of the top 50 best-selling case authors for the academic year 2022/2023, published today. The ranking is based on the volume of sales from the preceding academic year, showcasing the enduring impact and strength of INSEAD faculty case work.

    The Case Centre, Mauborgne, Kim, Ulaga, Chandon, Petriglieri, Chen Guoli

    Read news story

    12 Jun 2023

    14 INSEAD Case Studies Recognised as The Case Centre Best-sellers Worldwide over Past 50 Years

    INSEAD’s outstanding research prominently represented with six cases ranked in the top 10, more than any other school!

    The Case Centre, Chandon, Best-sellers, Kim, Mauborgne, Pinson, Larreche, Angelmar, Bensaou, Van der Heyden, Galunic, Kets de Vries

    Read news story

    20 Apr 2023

    INSEAD Wins in the 2022 EFMD Case Writing Competition

    INSEAD, the business school for the world, today announced that Professors Chan Kim and Renée Mauborgne, the #1 global bestselling authors of Blue Ocean Strategy, have received a new award in the 2022 EFMD Case Writi

    Blue Ocean, Kim, Mauborgne, Awards, EFMD

    Read news story

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