CASE AUTHOR IN THE SPOTLIGHT - MICHAEL BIKARD
Check out the collection of mini-cases by Michael Bikard

We are delighted to shine the spotlight on Michaël Bikard, Associate Professor of Strategy at INSEAD. Michael’s research and teaching focus on innovation, creativity, and technological change. To understand the obstacles that hinder the emergence of new ideas, he examines the work of scientists and inventors, in academia and in firms, striving for innovative performance on the frontier of science and technology. Michaël Bikard is one of the INSEAD pioneers of “mini-cases” – short, one-page scenarios designed to spur discussion in the classroom.

CELEBRATING WOMEN CASE AUTHORS
Check our cases with female protagonists

INSEAD Publishing is celebrating the International Women's Day and promoting our women case authors. 2️⃣2️⃣ of our female faculty have written case studies on various topics.

As women writers they are key in the development of high-quality teaching case material that positively represents real women in leadership positions in the workplace. Thank you for your insightful case studies Annet Aris, Linda Brimm, Laurence Capron, Lucia Del Carpio, Lily Hua Fang, Vibha Gaba, Maria Guadalupe, Georgina Hall, Sujin Jang, Zoe Kinias, Renee Mauborgne, Erin Meyer, Melanie Milovac, Jennifer Petriglieri, Hilke Plassmann, Ioana Popescu, Alexandra Roulet, Victoria Sevcenko, Kaisa Snellman, Chriara Spina, Lucie Tepla, Claudia Zeisberger! 

WINNER OF THE 2021 INFORMS CASE COMPETITION
Discover the award-winning case

Integration Planning at SFB (A, B, C)

By Anton S. Ovchinnikov, Georgina Hall, Piyush Gulati

 

The INFORMS Case Competition is designed to encourage the creation, dissemination, and use of new cases in operations research and the management sciences. Congratulations to the three authors on winning the competition this year!

ONLINE CASE TEACHING TIPS DURING COVID-19
Read and react on LinkedIn

Professor David Dubois has written some short recommendations to help instructors who will use the cases: Digital analytics at L’Oréal , Digital transformation at AccorHotels and Digitally-powered customer centricity at AirLiquide in the coming months remotely.

Discover the ideas for exercises which are easy to implement in an online context. They are intended to facilitate remote teaching of these three cases and may be adapted even if you use different teaching material.

Interview with Craig Smith about the Vokswagen case

The case "Volkswagen's Emissions Scandal: How Could It Happen?" by N. Craig Smith and Erin McCormick won the Ethics and Social Responsibility category at The Case Centre Awards 2022. Craig Smith discusses his winning case with Antoinette Mills from the Case Centre.

Check out the Volkswagen case

Interview with Joerg Niessing about the waterdrop case

The case "waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing" by Joerg Niessing,  Carla Baumer and Anne-Marie Carrick won the Marketing category at The Case Centre Awards 2022.

Check out the waterdrop case

Katrina Lake vs Jeff Bezos: Surviving Amazon

by W. Chan Kim, Renée Mauborgne, Melanie Pipino, Oh Young Koo

In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete. After a first attempt to challenge Stitch Fix in June 2017 with Prime Wardrobe, Amazon unveiled Personal Shopper in 2019, a new service that worked similar to Stitch Fix.

Dicover the BOS case

Enel's Innovability: Global Open Innovation and Sustainability

By L. Felipe Monteiro, Jose Miguel Garcia Benavente

Richard McCracken from The Case Centre interviewed Felipe Monteiro and José Miguel García Benavente (INSEAD MBA'2019) about their Enel case that recently won the Ethics and Social Responsibility category in the Case Centre's Awards and Competitions 2021.

Access the Enel case material

TikTok's AI Strategy: ByteDance's Global Ambitions

By Jason P. Davis, Minh Vo, Anne Yang

Professor Jason Davis joined Richard McCracken, Director at The Case Centre, to discuss the case "TikTok's AI Strategy: ByteDance's Global Ambitions"  that won the Entrepreneurship category in The Case Centre’s Awards and Competitions 2021.

Check the TikTok case

Experience Virtual Reality at INSEAD

with VR case studies

Ithai Stern, Associate Professor of Strategy at INSEAD led attendees of INSEAD's Future Ready HR Summit in Singapore, through two virtual reality case studies. “The pace and amount of knowledge they observe is much higher. The impact of the decisions they make and the feedback they get from us, remains there for much longer” - says Professor Stern.

By January 2020, circa 1,000 INSEAD participants will have experienced VR as a learning method. These numbers will grow as our production of customer built case studies increases in the coming year.

 

Read more about the future of VR at INSEAD

News

28 Feb 2022

INSEAD professors recognised in The Case Centre’s Awards and Competitions 2022

INSEAD, the business school for the world, is proud to announce that two INSEAD faculty members have been recognised in the Case Centre’s Awards and Competitions 2022.

The Case Centre’s Awards and Competitions celebrate worldwide excellence in case writing and teaching at schools of business, management and government worldwide and are now considered the case method community's annual 'Oscars'.

The Case Centre, Niessing, Smith, Carrick, McCormick, Awards

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14 Jan 2022

14 INSEAD best-selling cases at the Case Centre 2021

Most Popular Cases in 2021

The Case Centre has revealed the most popular cases in 2021 – those which were used the most at business schools around the world – listing the top 15 best-sellers in each of the 10 major subject areas. This year, 14 INSEAD cases are included, four more than in 2020. The four cases that join the list for the first time are:

AkzoNobel
by Theo Vermaelen and Sirvan Canitez

The Case Centre, Best-sellers

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16 Nov 2021

INSEAD professors ranked among world’s most influential management thinkers

INSEAD, the business school for the world, announced today that four of its faculty members have been ranked in the world’s top 50 most influential management thinkers by Thinkers50. The biennial ranking is widely regarded as the “Oscars of Management Thinking” and recognises thought leaders for their achievements in business and academia.

thinkers50, Best-sellers, Kim, Mauborgne, Meyer, Petriglieri

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25 Oct 2021

Seven INSEAD faculty among the Case Centre’s top 50 best-selling authors

Seven INSEAD professors are ranked in The Case Centre’s top 50 best-selling case authors of 2020/2021. The ranking is based on volume of sales from the preceding academic year, highlighting the enduring strength of their case work.

The Case Centre, Best-sellers, Kim, Mauborgne, Niessing, Ulaga, Dubois, Chandon, Falcao

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19 Apr 2021

INSEAD cases win two awards in the 2020 EFMD Case Writing Competition

Today, EFMD announced the winners of the annual EFMD Case Writing Competition in 17 categories representing critical managerial areas. INSEAD cases won in two categories.

EFMD, Falcao, Uhlmann, Kim, Mauborgne, Awards

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01 Mar 2021

INSEAD professors recognised in The Case Centre’s Awards and Competitions 2021

We are delighted to share that two of INSEAD case studies are winners of the annual Case Centre's Awards and Competitions 2021.

The Case Centre, Awards, Monteiro, Davis, Carrick

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01 Jun 2020

INSEAD professors honoured as winners in the 2019 EFMD Case Writing Competition

Craig Smith, the INSEAD Chaired Professor of Ethics and Social Responsibility, has won the Corporate Social Responsibility category for the second consecutive year with his case “Barry Callebaut: Forever Chocolate”.

EFMD, Dubois, Smith, Awards

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24 Feb 2020

INSEAD professors dominate The Case Centre’s Awards and Competitions 2020

INSEAD, the business school for the world, has received the highest number of awards of any school or institution globally at The Case Centre’s Awards and Competitions 2020.

The Case Centre, Falcao, Kinias, Kim, Mauborgne, Blue Ocean, Awards

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31 Jan 2020

12 INSEAD cases emerge as The Case Centre’s best sellers in 2019

The announcement is testament to the school’s continued dedication to providing pedagogical material relevant to contemporary business practices.

Best-sellers, The Case Centre

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19 Nov 2019

INSEAD case authors in the Thinkers50 2019 ranking

W. Chan Kim, INSEAD Professor of Strategy and International Management, and Renée Mauborgne, INSEAD Affiliate Professor of Strategy and Distinguished Fellow of Strategy and International Management, have been named as the world’s most influential management thinkers by the Thinkers50 2019.

thinkers50, Mauborgne, Kim, Petriglieri, Meyer, Best-sellers

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