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    Hey there 👋 Want to read Inspection Copies & make Favourites before you buy them? Get an account now!
     
     
     
     
     
    Suggested Searches
    COVID-19 With Female Protagonist AI Digital Sustainability Blue Ocean Strategy
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    New Case Studies

    Select the right case for your teaching among the latest cases released by INSEAD


    Retire Early! The Great Carbon Arbitrage: Shorting Coal and Going Long Renewables

    By  Pierre Hillion
    Topic  Economics & Finance
    View Case

    One Ring to Rule Them All? (B): Forging Immortality Technology

    By  Spencer Harrison,  Philip Gylfe
    Topic  Leadership & Organisations
    View Case

    One Ring to Rule Them All? (A): Forging Immortality Technology

    By  Spencer Harrison,  Philip Gylfe
    Topic  Leadership & Organisations
    View Case
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    Award-Winning

    Access our growing collection of award-winners and best-sellers in one click and adopt one for your teaching


    Stanley Robotics (A): "Your Solution is not my Problem"

    By  Michaël Bikard
    Topic  Entrepreneurship
    View Case

    Integration Planning at SFB (C)

    By  Georgina Hall,  Piyush Gulati,  Anton S. Ovchinnikov
    Topic  Leadership & Organisations
    View Case

    Integration Planning at SFB (B)

    By  Georgina Hall,  Piyush Gulati,  Anton S. Ovchinnikov
    Topic  Leadership & Organisations
    View Case
    View all cases
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    With Extra Material

    INSEAD has a unique collection of cases with extra free material such as videos, slides, articles and more


    KKR and CHI Overhead Doors (A): Sharing Profits fairly through Broad Equity Ownership

    By  Claudia Zeisberger,  Jean Wee
    Topic  Responsibility
    View Case

    To Catch a Thief: Explainable AI in Insurance Fraud Detection

    By  Antoine Desir,  Ville Satopaa,  Eric Sibony,  Laura Heely
    Topic  Operations
    View Case

    Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

    By  Noah Askin,  Laura Heely
    Topic  Entrepreneurship
    View Case
    View all cases

    Interview with Craig Smith about the Vokswagen case

    The case "Volkswagen's Emissions Scandal: How Could It Happen?" by N. Craig Smith and Erin McCormick won the Ethics and Social Responsibility category at The Case Centre Awards 2022. Craig Smith discusses his winning case with Antoinette Mills from the Case Centre.

    Check out the Volkswagen case

    Interview with Joerg Niessing about the waterdrop case

    The case "waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing" by Joerg Niessing,  Carla Baumer and Anne-Marie Carrick won the Marketing category at The Case Centre Awards 2022.

    Check out the waterdrop case

    Katrina Lake vs Jeff Bezos: Surviving Amazon

    by W. Chan Kim, Renée Mauborgne, Melanie Pipino, Oh Young Koo

    In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete. After a first attempt to challenge Stitch Fix in June 2017 with Prime Wardrobe, Amazon unveiled Personal Shopper in 2019, a new service that worked similar to Stitch Fix.

    Dicover the BOS case

    Enel's Innovability: Global Open Innovation and Sustainability

    By L. Felipe Monteiro, Jose Miguel Garcia Benavente

    Richard McCracken from The Case Centre interviewed Felipe Monteiro and José Miguel García Benavente (INSEAD MBA'2019) about their Enel case that recently won the Ethics and Social Responsibility category in the Case Centre's Awards and Competitions 2021.

    Access the Enel case material

    TikTok's AI Strategy: ByteDance's Global Ambitions

    By Jason P. Davis, Minh Vo, Anne Yang

    Professor Jason Davis joined Richard McCracken, Director at The Case Centre, to discuss the case "TikTok's AI Strategy: ByteDance's Global Ambitions"  that won the Entrepreneurship category in The Case Centre’s Awards and Competitions 2021.

    Check the TikTok case

    Experience Virtual Reality at INSEAD

    with VR case studies

    Ithai Stern, Associate Professor of Strategy at INSEAD led attendees of INSEAD's Future Ready HR Summit in Singapore, through two virtual reality case studies. “The pace and amount of knowledge they observe is much higher. The impact of the decisions they make and the feedback they get from us, remains there for much longer” - says Professor Stern.

    By January 2020, circa 1,000 INSEAD participants will have experienced VR as a learning method. These numbers will grow as our production of customer built case studies increases in the coming year.

     

    Read more about the future of VR at INSEAD
    CASE AUTHOR IN THE SPOTLIGHT - MICHAEL BIKARD
    Check out the collection of mini-cases by Michael Bikard

    We are delighted to shine the spotlight on Michaël Bikard, Associate Professor of Strategy at INSEAD. Michael’s research and teaching focus on innovation, creativity, and technological change. To understand the obstacles that hinder the emergence of new ideas, he examines the work of scientists and inventors, in academia and in firms, striving for innovative performance on the frontier of science and technology. Michaël Bikard is one of the INSEAD pioneers of “mini-cases” – short, one-page scenarios designed to spur discussion in the classroom.

    CELEBRATING WOMEN CASE AUTHORS
    Check our cases with female protagonists

    INSEAD Publishing is celebrating the International Women's Day and promoting our women case authors. 2️⃣2️⃣ of our female faculty have written case studies on various topics.

    As women writers they are key in the development of high-quality teaching case material that positively represents real women in leadership positions in the workplace. Thank you for your insightful case studies Annet Aris, Linda Brimm, Laurence Capron, Lucia Del Carpio, Lily Hua Fang, Vibha Gaba, Maria Guadalupe, Georgina Hall, Sujin Jang, Zoe Kinias, Renee Mauborgne, Erin Meyer, Melanie Milovac, Jennifer Petriglieri, Hilke Plassmann, Ioana Popescu, Alexandra Roulet, Victoria Sevcenko, Kaisa Snellman, Chriara Spina, Lucie Tepla, Claudia Zeisberger! 

    WINNER OF THE 2021 INFORMS CASE COMPETITION
    Discover the award-winning case

    Integration Planning at SFB (A, B, C)

    By Anton S. Ovchinnikov, Georgina Hall, Piyush Gulati

     

    The INFORMS Case Competition is designed to encourage the creation, dissemination, and use of new cases in operations research and the management sciences. Congratulations to the three authors on winning the competition this year!

    ONLINE CASE TEACHING TIPS DURING COVID-19
    Read and react on LinkedIn

    Professor David Dubois has written some short recommendations to help instructors who will use the cases: Digital analytics at L’Oréal , Digital transformation at AccorHotels and Digitally-powered customer centricity at AirLiquide in the coming months remotely.

    Discover the ideas for exercises which are easy to implement in an online context. They are intended to facilitate remote teaching of these three cases and may be adapted even if you use different teaching material.

    News

    27 Feb 2023

    INSEAD wins Marketing category award for a record 10 times in The Case Centre Awards and Competitions

    This week, INSEAD is celebrating a new award in The Case Centre’s Awards and Competitions 2023.

    The Case Centre, Ulaga, Carmon, Heely, Awards

    Read news story

    13 Jan 2023

    15 INSEAD Best-selling Cases at The Case Centre 2022

    Most Popular Cases in 2022

    The Case Centre has revealed the list of cases that were used the most at business schools around the world in 2022. The list is based on unit sales from The Case Centre’s catalogue during the preceding calendar year and identifies the top 15 best-selling cases in each of the 10 major subject areas. This year, INSEAD’s presence continues to grow with 15 cases by INSEAD faculty, including five new entries, featured on the list.

    The Case Centre, Best-sellers

    Read news story

    17 Oct 2022

    INSEAD faculty among the Case Centre’s top 50 best-selling authors 2021-2022

    The Case Centre has released their annual list of the top 50 best-selling case authors for the 2021/2022 academic year. For the second consecutive year, seven INSEAD professors are listed in the Case Centre’s ranking, maintaining the same level of excellence we achieved in 2021. This ranking is based on volume of sales from the preceding academic year, highlighting the enduring strength of their case work.

    The Case Centre, Best-sellers, Kim, Mauborgne, Niessing, Ulaga, Dubois, Petriglieri, Chandon

    Read news story

    28 Feb 2022

    INSEAD professors recognised in The Case Centre’s Awards and Competitions 2022

    INSEAD, the business school for the world, is proud to announce that two INSEAD faculty members have been recognised in the Case Centre’s Awards and Competitions 2022.

    The Case Centre’s Awards and Competitions celebrate worldwide excellence in case writing and teaching at schools of business, management and government worldwide and are now considered the case method community's annual 'Oscars'.

    The Case Centre, Niessing, Smith, Carrick, McCormick, Awards

    Read news story

    14 Jan 2022

    14 INSEAD best-selling cases at the Case Centre 2021

    Most Popular Cases in 2021

    The Case Centre has revealed the most popular cases in 2021 – those which were used the most at business schools around the world – listing the top 15 best-sellers in each of the 10 major subject areas. This year, 14 INSEAD cases are included, four more than in 2020. The four cases that join the list for the first time are:

    AkzoNobel
    by Theo Vermaelen and Sirvan Canitez

    The Case Centre, Best-sellers

    Read news story

    16 Nov 2021

    INSEAD professors ranked among world’s most influential management thinkers

    INSEAD, the business school for the world, announced today that four of its faculty members have been ranked in the world’s top 50 most influential management thinkers by Thinkers50. The biennial ranking is widely regarded as the “Oscars of Management Thinking” and recognises thought leaders for their achievements in business and academia.

    thinkers50, Best-sellers, Kim, Mauborgne, Meyer, Petriglieri

    Read news story

    25 Oct 2021

    Seven INSEAD faculty among the Case Centre’s top 50 best-selling authors 2020-2021

    Seven INSEAD professors are ranked in The Case Centre’s top 50 best-selling case authors of 2020/2021. The ranking is based on volume of sales from the preceding academic year, highlighting the enduring strength of their case work.

    The Case Centre, Best-sellers, Kim, Mauborgne, Niessing, Ulaga, Dubois, Chandon, Falcao

    Read news story

    19 Apr 2021

    INSEAD cases win two awards in the 2020 EFMD Case Writing Competition

    Today, EFMD announced the winners of the annual EFMD Case Writing Competition in 17 categories representing critical managerial areas. INSEAD cases won in two categories.

    EFMD, Falcao, Uhlmann, Kim, Mauborgne, Awards

    Read news story

    01 Mar 2021

    INSEAD professors recognised in The Case Centre’s Awards and Competitions 2021

    We are delighted to share that two of INSEAD case studies are winners of the annual Case Centre's Awards and Competitions 2021.

    The Case Centre, Awards, Monteiro, Davis, Carrick

    Read news story

    01 Jun 2020

    INSEAD professors honoured as winners in the 2019 EFMD Case Writing Competition

    Craig Smith, the INSEAD Chaired Professor of Ethics and Social Responsibility, has won the Corporate Social Responsibility category for the second consecutive year with his case “Barry Callebaut: Forever Chocolate”.

    EFMD, Dubois, Smith, Awards

    Read news story

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