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    Hey there 👋 Want to read Inspection Copies & make Favourites before you buy them? Get an account now!
     
     
     
     
     
    Suggested Searches
    COVID-19 With Female Protagonist AI Digital Sustainability Blue Ocean Strategy
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    New Case Studies

    Select the right case for your teaching among the latest cases released by INSEAD


    esports: Creating New Sports from Online Gaming

    By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo,  Michael Olenick
    Topic  Strategy
    View Case

    BeefChain: Blockchain and the Dynamics of Traceability, Quality and Value Capture in the Beef Industry

    By  Peter Zemsky,  Enver Yucesan,  Laura Heely
    Topic  Operations
    View Case

    Aline Sara and NaTakallam

    By  Jasjit Singh,  Devanshee Shukla
    Topic  Entrepreneurship
    View Case
    View all cases
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    Award-Winning

    Access our growing collection of award-winners and best-sellers in one click and adopt one for your teaching


    Barry Callebaut: Forever Chocolate

    By  N. Craig Smith,  Lisa Duke
    Topic  Responsibility
    View Case

    Mirvac (A): Building Balance

    By  Zoe Kinias,  Felicia A. Henderson
    Topic  Leadership & Organisations
    View Case

    Mirvac (B): Building Balance

    By  Zoe Kinias,  Felicia A. Henderson
    Topic  Leadership & Organisations
    View Case
    View all cases
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    With Extra Material

    INSEAD has a unique collection of cases with extra free material such as videos, slides, articles and more


    Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

    By  Jason P. Davis,  Anne Yang
    Topic  Strategy
    View Case

    Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

    By  David Dubois,  Joerg Niessing,  Katia Kachan
    Topic  Strategy
    View Case

    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

    By  Wolfgang Ulaga,  Ziv Carmon,  Laura Heely
    Topic  Marketing
    View Case
    View all cases
    INSEAD PROFESSORS AMONG THE TOP 40 BEST-SELLING CASE AUTHORS

       

     

    Check the list of popular cases

    The Case Centre released their Top 40 Bestselling Case Authors list, which in 2019/20 features four INSEAD faculty members in the top ten, and six overall! This year’s winners are Professors Renée Mauborgne & W. Chan Kim, 6th place; Pierre Chandon, 8th; Wolfgang Ulaga, 10th; Joerg Niessing, 16th; and David Dubois in 32nd. Congratulations to them all!

    CASE CENTRE CEREMONY

     

     

    Read the award-winning case

    17th September 2019, Professor Craig Smith recieved the 2019 Ethics and Social Responsibility award for his case "Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy" from Richard McCracken, The Case Centre Director.

    Professors Felipe Monteiro, Gianpiero Petriglieri and Pierre Chandon attended the ceremony. All of them are winners of the 2018 EFMD Case Writing Competition.

    FREE CASE
    Read a free copy of the E.ON case

    E.ON: Building a New AI Powered Energy World

    By Theodoros Evgeniou,  Pal Boza

     

    The case discusses the journey of E.ON, the German energy utility company, strengthening its Artificial Intelligence (AI) and data capabilities. It also explores the different challenges and lessons it has been facing along the way. The case presents a good example of a technological transformation fostering the energy transition while also providing insights about AI for organisations beyond the energy sector.

    FREE CASE

    16,000 Years of Family Business: The Leadership Model of the Hénokiens
    by Morten Bennedsen, Brian Henry

    Read the Henokiens case now

    This is a collection of 40 profiles of long-lived family firms representing all but eight members of the Hénokiens, a French association whose 48 members have survived for more than two centuries. The family business narrative is based on five analytical pillars: family assets, roadblocks, succession planning, professionalization, and adaption and innovation.

    ONLINE CASE TEACHING TIPS DURING COVID-19
    Read and react on LinkedIn

    Professor David Dubois has written some short recommendations to help instructors who will use the cases: Digital analytics at L’Oréal , Digital transformation at AccorHotels and Digitally-powered customer centricity at AirLiquide in the coming months remotely.

    Discover the ideas for exercises which are easy to implement in an online context. They are intended to facilitate remote teaching of these three cases and may be adapted even if you use different teaching material.

    COUPLES THAT WORK

    In her new book, Professor Jennifer Petriglieri reveals how all couples can thrive in work and love at the same time. She has spent the last six years studying over a hundred couples in a variety of roles and types of relationships from all over the world.

    Cases by Jennifer and Gianpiero

    Petriglieri says: “Their psychological investment in, and commitment to their work sits alongside their commitment to their relationship. It is this combination of commitments that is the source of the dynamics this book focuses on. It can create tension, conflict and sacrifice, it can also create mutual growth, fulfilment and harmony.”

     

    Read more about the book "Couples that work"

    Experience Virtual Reality at INSEAD

    with VR case studies

    Ithai Stern, Associate Professor of Strategy at INSEAD led attendees of INSEAD's Future Ready HR Summit in Singapore, through two virtual reality case studies. “The pace and amount of knowledge they observe is much higher. The impact of the decisions they make and the feedback they get from us, remains there for much longer” - says Professor Stern.

    By January 2020, circa 1,000 INSEAD participants will have experienced VR as a learning method. These numbers will grow as our production of customer built case studies increases in the coming year.

     

    Read more about the future of VR at INSEAD

    Indian Premier League: Creating a Blue Ocean in Sports (Online Case)

    by W. Chan Kim, Renee Mauborgne, Oh Young Koo

    "Indian Premier League: Creating a Blue Ocean in Sports” is a self-paced case study that lets students analyze the strategic logic behind the launch of the Indian Premier League using blue ocean analytical tools and frameworks. This case unfolds by having students read a short, interactive case, watch an exciting video clip, and take two sets of online quizzes to test what they have learned about its blue ocean market-creation process.

    Read the background note

    Digital Journeys: 10 Checkpoints in Building a Digital-Ready Company

    by Charles Galunic

    Digitalisation is a daunting challenge for most companies, and businesses are bracing for even more upheaval in the years to come. Charles Galunic, INSEAD Professor of Organisational Behavior, has been talking to executives about how they're coping with digital uncertainty. His new case study gleans general lessons and insights from their wildly diverse experiences.

    Discover the case

    Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

    By N. Craig Smith, Erin McCormick

    Professor Craig Smith, winner of the ‘Ethics and Social Responsibility’ category in The Case Centre’s Awards and Competitions 2019, about his case on Uber and why it is so popular.

    Learn more about the Uber case

    The TAG Heuer Carrera Connected Watch (A & B): Swiss Avant-Garde for the Digital Age Award

    by L. Felipe Monteiro, Anne-Marie Carrick

    Felipe Monteiro won the category "Outstanding Case Writer: Hot Topic ‘Disruptive Change’" in The Case Centre’s Awards and Competitions 2018. The author  explains what he particularly likes about the case method, TAG Heuer and ‘Disruptive Change’.

    Read the award winning case

    News

    01 Jun 2020

    INSEAD professors honoured as winners in the 2019 EFMD Case Writing Competition

    Craig Smith, the INSEAD Chaired Professor of Ethics and Social Responsibility, has won the Corporate Social Responsibility category for the second consecutive year with his case “Barry Callebaut: Forever Chocolate”.

    EFMD, Dubois, Smith, Awards, 2020

    Read news story

    24 Feb 2020

    INSEAD professors dominate The Case Centre’s Awards and Competitions 2020

    INSEAD, the business school for the world, has received the highest number of awards of any school or institution globally at The Case Centre’s Awards and Competitions 2020.

    the case centre, Falcao, Kinias, Kim, Mauborgne, blue ocean

    Read news story

    31 Jan 2020

    12 INSEAD cases emerge as The Case Centre’s best sellers in 2019

    The announcement is testament to the school’s continued dedication to providing pedagogical material relevant to contemporary business practices.

    best-sellers, the case centre

    Read news story

    19 Nov 2019

    INSEAD case authors in the Thinkers50 2019 ranking

    W. Chan Kim, INSEAD Professor of Strategy and International Management, and Renée Mauborgne, INSEAD Affiliate Professor of Strategy and Distinguished Fellow of Strategy and International Management, have been named as the world’s most influential management thinkers by the Thinkers50 2019.

    thinkers50, Mauborgne, Kim, Petriglieri, Meyer, best-sellers

    Read news story

    22 Oct 2019

    Five INSEAD case authors rise in Case Centre’s best-selling top 40

    Five INSEAD professors have risen up the ranks of The Case Centre’s top 40 best-selling authors of academic year 2018/2019. The ranking is based on volume of sales from the preceding year, highlighting the enduring strength of each professors’ case work.

    the case centre, Kim, Mauborgne, Chandon, Dubois, Ulaga, blue ocean

    Read news story

    25 Apr 2019

    INSEAD emerges as biggest winner in the 2018 EFMD Case Writing Competition

    INSEAD professors have received five category awards in the 2018 EFMD Case Writing Competition. This represents the most number of awards won by a single business school this year, making INSEAD the biggest overall winner.

    Organised since 1988, the Competition recognises innovative and impactful case writing and teaching in 17 categories representing critical management areas.

    EFMD, Chandon, Monteiro, Petriglieri, Singh, Smith

    Read news story

    25 Feb 2019

    INSEAD professor’s Uber case study wins the ‘Ethics and Social Responsibility’ category in The Case Centre’s Awards and Competitions 2019

    N. Craig Smith, the INSEAD Chaired Professor of Ethics and Corporate Responsibility, won the ‘Ethics and Social Responsibility’ category in The Case Centre’s Awards and Competitions. The winning case was “Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy”. Professor Smith is the third-time award winner in this category.

    EFMD, Awards, Competition, Smith

    Read news story

    05 Feb 2019

    INSEAD bestselling cases at the Case Centre 2018

    INSEAD, the business school for the world, today announced that 13 INSEAD cases have been listed among The Case Centre’s most popular cases of 2018. The Case Centre is a global organisation dedicated to promoting the case method in management education. 

    Cases are named best sellers when they rank in the top 15 by number of copies sold in their category. This year marks an improvement over the previous year, when 11 INSEAD cases were named as best sellers by The Case Centre.

    best-sellers, the case centre

    Read news story

    25 Jan 2019

    INSEAD case authors comment on case writing

    “Students can be really knowledgeable – and passionate – about a particular company or region. They understand what their fellow students will like and connect with, and I have found them to be deeply engaged in both the research and the topics as case writing collaborators,” reports Felipe Monteiro, Affiliate Professor of Strategy, talking about the involvement of MBA and PhD students in case writing.

    Monteiro, Carrick

    Read news story

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