INSEAD PROFESSORS AMONG THE TOP 40 BEST-SELLING CASE AUTHORS

   

 

Check the list of popular cases

The Case Centre released their Top 40 Bestselling Case Authors list, which in 2019/20 features four INSEAD faculty members in the top ten, and six overall! This year’s winners are Professors Renée Mauborgne & W. Chan Kim, 6th place; Pierre Chandon, 8th; Wolfgang Ulaga, 10th; Joerg Niessing, 16th; and David Dubois in 32nd. Congratulations to them all!

CASE CENTRE CEREMONY

 

 

Read the award-winning case

17th September 2019, Professor Craig Smith recieved the 2019 Ethics and Social Responsibility award for his case "Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy" from Richard McCracken, The Case Centre Director.

Professors Felipe Monteiro, Gianpiero Petriglieri and Pierre Chandon attended the ceremony. All of them are winners of the 2018 EFMD Case Writing Competition.

FREE CASE
Read a free copy of the E.ON case

E.ON: Building a New AI Powered Energy World

By Theodoros Evgeniou,  Pal Boza

 

The case discusses the journey of E.ON, the German energy utility company, strengthening its Artificial Intelligence (AI) and data capabilities. It also explores the different challenges and lessons it has been facing along the way. The case presents a good example of a technological transformation fostering the energy transition while also providing insights about AI for organisations beyond the energy sector.

FREE CASE

16,000 Years of Family Business: The Leadership Model of the Hénokiens
by Morten Bennedsen, Brian Henry

Read the Henokiens case now

This is a collection of 40 profiles of long-lived family firms representing all but eight members of the Hénokiens, a French association whose 48 members have survived for more than two centuries. The family business narrative is based on five analytical pillars: family assets, roadblocks, succession planning, professionalization, and adaption and innovation.

ONLINE CASE TEACHING TIPS DURING COVID-19
Read and react on LinkedIn

Professor David Dubois has written some short recommendations to help instructors who will use the cases: Digital analytics at L’Oréal , Digital transformation at AccorHotels and Digitally-powered customer centricity at AirLiquide in the coming months remotely.

Discover the ideas for exercises which are easy to implement in an online context. They are intended to facilitate remote teaching of these three cases and may be adapted even if you use different teaching material.

COUPLES THAT WORK

In her new book, Professor Jennifer Petriglieri reveals how all couples can thrive in work and love at the same time. She has spent the last six years studying over a hundred couples in a variety of roles and types of relationships from all over the world.

Cases by Jennifer and Gianpiero

Petriglieri says: “Their psychological investment in, and commitment to their work sits alongside their commitment to their relationship. It is this combination of commitments that is the source of the dynamics this book focuses on. It can create tension, conflict and sacrifice, it can also create mutual growth, fulfilment and harmony.”

 

Read more about the book "Couples that work"

Experience Virtual Reality at INSEAD

with VR case studies

Ithai Stern, Associate Professor of Strategy at INSEAD led attendees of INSEAD's Future Ready HR Summit in Singapore, through two virtual reality case studies. “The pace and amount of knowledge they observe is much higher. The impact of the decisions they make and the feedback they get from us, remains there for much longer” - says Professor Stern.

By January 2020, circa 1,000 INSEAD participants will have experienced VR as a learning method. These numbers will grow as our production of customer built case studies increases in the coming year.

 

Read more about the future of VR at INSEAD

Indian Premier League: Creating a Blue Ocean in Sports (Online Case)

by W. Chan Kim, Renee Mauborgne, Oh Young Koo

"Indian Premier League: Creating a Blue Ocean in Sports” is a self-paced case study that lets students analyze the strategic logic behind the launch of the Indian Premier League using blue ocean analytical tools and frameworks. This case unfolds by having students read a short, interactive case, watch an exciting video clip, and take two sets of online quizzes to test what they have learned about its blue ocean market-creation process.

Read the background note

Digital Journeys: 10 Checkpoints in Building a Digital-Ready Company

by Charles Galunic

Digitalisation is a daunting challenge for most companies, and businesses are bracing for even more upheaval in the years to come. Charles Galunic, INSEAD Professor of Organisational Behavior, has been talking to executives about how they're coping with digital uncertainty. His new case study gleans general lessons and insights from their wildly diverse experiences.

Discover the case

Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

By N. Craig Smith, Erin McCormick

Professor Craig Smith, winner of the ‘Ethics and Social Responsibility’ category in The Case Centre’s Awards and Competitions 2019, about his case on Uber and why it is so popular.

Learn more about the Uber case

The TAG Heuer Carrera Connected Watch (A & B): Swiss Avant-Garde for the Digital Age Award

by L. Felipe Monteiro, Anne-Marie Carrick

Felipe Monteiro won the category "Outstanding Case Writer: Hot Topic ‘Disruptive Change’" in The Case Centre’s Awards and Competitions 2018. The author  explains what he particularly likes about the case method, TAG Heuer and ‘Disruptive Change’.

Read the award winning case

News

01 Jun 2020

INSEAD professors honoured as winners in the 2019 EFMD Case Writing Competition

Craig Smith, the INSEAD Chaired Professor of Ethics and Social Responsibility, has won the Corporate Social Responsibility category for the second consecutive year with his case “Barry Callebaut: Forever Chocolate”.

EFMD, Dubois, Smith, Awards, 2020

Read news story

24 Feb 2020

INSEAD professors dominate The Case Centre’s Awards and Competitions 2020

INSEAD, the business school for the world, has received the highest number of awards of any school or institution globally at The Case Centre’s Awards and Competitions 2020.

the case centre, Falcao, Kinias, Kim, Mauborgne, blue ocean

Read news story

31 Jan 2020

12 INSEAD cases emerge as The Case Centre’s best sellers in 2019

The announcement is testament to the school’s continued dedication to providing pedagogical material relevant to contemporary business practices.

best-sellers, the case centre

Read news story

19 Nov 2019

INSEAD case authors in the Thinkers50 2019 ranking

W. Chan Kim, INSEAD Professor of Strategy and International Management, and Renée Mauborgne, INSEAD Affiliate Professor of Strategy and Distinguished Fellow of Strategy and International Management, have been named as the world’s most influential management thinkers by the Thinkers50 2019.

thinkers50, Mauborgne, Kim, Petriglieri, Meyer, best-sellers

Read news story

22 Oct 2019

Five INSEAD case authors rise in Case Centre’s best-selling top 40

Five INSEAD professors have risen up the ranks of The Case Centre’s top 40 best-selling authors of academic year 2018/2019. The ranking is based on volume of sales from the preceding year, highlighting the enduring strength of each professors’ case work.

the case centre, Kim, Mauborgne, Chandon, Dubois, Ulaga, blue ocean

Read news story

25 Apr 2019

INSEAD emerges as biggest winner in the 2018 EFMD Case Writing Competition

INSEAD professors have received five category awards in the 2018 EFMD Case Writing Competition. This represents the most number of awards won by a single business school this year, making INSEAD the biggest overall winner.

Organised since 1988, the Competition recognises innovative and impactful case writing and teaching in 17 categories representing critical management areas.

EFMD, Chandon, Monteiro, Petriglieri, Singh, Smith

Read news story

25 Feb 2019

INSEAD professor’s Uber case study wins the ‘Ethics and Social Responsibility’ category in The Case Centre’s Awards and Competitions 2019

N. Craig Smith, the INSEAD Chaired Professor of Ethics and Corporate Responsibility, won the ‘Ethics and Social Responsibility’ category in The Case Centre’s Awards and Competitions. The winning case was “Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy”. Professor Smith is the third-time award winner in this category.

EFMD, Awards, Competition, Smith

Read news story

05 Feb 2019

INSEAD bestselling cases at the Case Centre 2018

INSEAD, the business school for the world, today announced that 13 INSEAD cases have been listed among The Case Centre’s most popular cases of 2018. The Case Centre is a global organisation dedicated to promoting the case method in management education. 

Cases are named best sellers when they rank in the top 15 by number of copies sold in their category. This year marks an improvement over the previous year, when 11 INSEAD cases were named as best sellers by The Case Centre.

best-sellers, the case centre

Read news story

25 Jan 2019

INSEAD case authors comment on case writing

“Students can be really knowledgeable – and passionate – about a particular company or region. They understand what their fellow students will like and connect with, and I have found them to be deeply engaged in both the research and the topics as case writing collaborators,” reports Felipe Monteiro, Affiliate Professor of Strategy, talking about the involvement of MBA and PhD students in case writing.

Monteiro, Carrick

Read news story

Recommended Cases

Niraj (A): Successor's Dilemma in an Indian Family Firm

Add to cart
The case describes the dilemma faced by a young MBA participant, Niraj, regarding the decision to join his family’s business in India. Niraj already spent a few years abroad, and feels some pressure to join the business, while uncertain of his wishes. The case also describes foundation and evolution of business and family relationships.
    View case

    Accenture Development Partnerships (A)

    Add to cart award extra
    The case describes the actions taken by Gib Bulloch, the founder of Accenture Development Partnerships, a social venture within Accenture, to gain buy-in and to grow the unit within the firm. The future of the venture is in question due to a leadership transition at Accenture. A decision must be made about its separation from, or integration with, the rest of the firm.
      View case

      Skoda Auto (A): Rebuilding the Brand

      Add to cart extra
      Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?
        View case