This case examines how Brembo, a leading manufacturer of high-performance braking systems, has approached the adoption and deployment of artificial intelligence (AI) technologies across its organization. The case explores the origins of the initiative, the implementation process, and the impact of AI on Brembo’s operating model and competitive positioning.

Rishi Naleendra grew up in poverty in war-torn Sri Lanka before migrating to Australia, where he stumbled into fine dining out of necessity. Over a decade of gruelling kitchen work across Melbourne, Sydney, and Singapore, he transformed himself from an aggressive, self-proving chef into an empowering leader and entrepreneur.

Analog.Man specializes in the creation of guitar effects. The company is not “huge” by any standards—it has, by design, remained small – yet there is massive demand for its electric guitar pedals. How does the founder, “Analog Mike”, resist the temptation to scale at all costs”? How does he maintain consistent quality and avoid distractions?

The mobile phone industry is notorious for its lack of sustainability. Fairphone started as a
campaign to draw attention to ‘conflict minerals’ and the plight of tantalum miners. It
became a social enterprise by launching its first ‘fair phone’, the FP1, with conflict-free
tantalum. The FP2 was more broadly sustainable, with a five-year lifespan, replaceable

This case follows a woman founder’s journey to establish a femtech startup in the Middle East. It
explores the business opportunities and challenges of women’s health in a region where it is often
considered a taboo subject. Sophie Smith and her founding team experimented with multiple business

Goodlife Pharmacy launched in 2014 with a vision to provide good-quality and affordable pharmaceuticals to all socio-economic groups in Kenya. With a strong strategy and operations focus, the leadership scaled up from 19 stores in 2016 to approximately 120 by 2022 in East Africa.

DSM (A) and (B) tell the remarkable story of how Helen Mets, EVP of DSM’s Resins & Functional Materials business (DRF), generated considerable value for DSM by pursuing a radical sustainability strategy, steering DRF to a 12.4x multiple when it was sold to Covestro.

DSM (A) and (B) tell the remarkable story of how Helen Mets, EVP of DSM’s Resins & Functional Materials business (DRF), generated considerable value for DSM by pursuing a radical sustainability strategy, steering DRF to a 12.4x multiple when it was sold to Covestro.

A new African manufacturer of diagnostic tests grapples with the challenges of a hyper-competitive global market and explores and designs a new business model to compete.

Case A explores Goldman’s corporate strategy and growth, charting its history from when Marcus Goldman moved to the US and launched a commercial paper business in 1869. It follows the firm’s expansion in terms of its products/services, and its growth via acquisitions and alliances.