Brian Henry

Research Fellow
The case looks at the enormous disruption affecting the entire automotive industry through the eyes of a recently hired CRM expert at the British premium car maker Jaguar Land Rover who keeps the marketing team grounded by taking a customer-centric approach.

Published 18 Jun 2021

Reference 6354

Topic Marketing

Industry Automotive

Region Global

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The director of the INSEAD Virtual Reality Immersive Learning Initiative, Daniel Landau, must decide what brand of VR headsets to buy for the school and its four campuses. It comes down to a choice between VR devices made by Oculus or PICO Interactive: which is better suited for his small team to create content and deploy it from their hub?

Published 03 May 2021

Reference 6661

Topic Strategy

Industry Computer Hardware

Region Global

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The case provides an alternative view of the antitrust dilemma facing Lina Khan, newly appointed commissioner of the US Federal Trade Commission. Her nomination to the FTC by President Biden sent a clear signal to tech giants like Amazon, Facebook and Google that their enormous power would be reined in by his administration.

Published 03 May 2021

Reference 6675

Topic Economics & Finance

Industry Telecommunications Internet

Region Global

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What has been the impact of the Affordable Care Act (2010) on healthcare coverage in the United States? While this significant piece of legislation put America’s healthcare system on a long-awaited path towards universal healthcare coverage, the struggle to provide coverage to millions of uninsured people is far from over.

Published 20 Apr 2021

Reference 6662

Topic Responsibility

Industry Health, Wellness and Fitness

Region North America

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On 30 August 2016, Margrethe Vestager, the European Commissioner for Competition, ordered Ireland to recover €13 billion in illegal state aid (plus interest) that Ireland was alleged to have granted Apple over a decade from 2003.

Published 11 Mar 2021

Reference 6664

Topic Economics & Finance

Region Europe

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The case describes how a luxury watchmaker asked a French blockchain start-up to provide digital authenticity certificates for its 225 models. Ulysse Nardin, a 175-year-old Swiss watch company owned by Kering, has decided to certify ownership of its watches with Bitcoin-seals technology powered by Woleet, a start-up founded in 2015 by Gilles Cadignan.

Published 03 Mar 2021

Reference 6647

Topic Leadership & Organisations

Region Europe

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The case covers the ongoing Wang family dispute over the inheritance of YC Wang, the billionaire founder of Formosa Plastics Group, one of Taiwan’s most prominent industrial conglomerates, who died in 2008 at the age of 91 without leaving a will.

Published 19 Feb 2021

Reference 6613

Topic Family Business

Industry Chemicals

Region Global

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The case illustrates the founding and growth of SloWeAre, the first eco-certification company in France that embraces the methodology eco-fashion brands employ on their journey towards producing socially responsible and environmentally sound textile products. By 2020, the four-year diagnostic service had attracted more than 75 French eco-fashion brands to the SloWeAre platform.

Published 22 Jul 2020

Reference 6599

Topic Responsibility

Industry Retail

Region Europe

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The case study explores a conundrum at the heart of the fashion industry: how far is individual creativity compatible with corporate commercial imperatives? It follows the career of designer Raf Simons, who, after a stellar performance at Christian Dior struggled to achieve similar status at Calvin Klein.

Published 15 Jul 2020

Reference 6582

Topic Leadership & Organisations

Industry Retail

Region North America

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The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

Published 13 Feb 2019

Reference 6455

Topic Strategy

Industry Consumer Goods Mechanical or Industrial Engineering

Region Global

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This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

Published 29 Mar 2017

Reference 6290

Topic Leadership & Organisations

Industry Apparel and Fashion

Region Middle-East

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Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.

Published 30 Jan 2017

Reference 6208

Topic Marketing

Industry Retail

Region Global

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The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

Published 22 Jul 2016

Reference 6214

Topic Leadership & Organisations

Industry Luxury Goods and Jewelry Apparel and Fashion

Region Europe

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Economics, both Microeconomics and Macroeconomics