The case is about the Hoshi Ryokan, a hot springs hotel in Japan established more than 1,300
years ago, that is among the world’s oldest family enterprises. Owned and managed by a
descendant (or adopted son) of the founder for 46 generations, it is a popular with domestic
and international tourists alike. The current owner will almost certainly pass the baton to his
daughter, thus making her the first female to own the legendary inn. This gender re-balancing
act, coming after 1,305 years of male ownership, coincides with efforts by the prime minister
of Japan to create a more balanced and diverse business climate. The case also covers the
intangible assets that have ensured the longevity of this unique family-owned hotel.
For instructors interested in gender issues, the case describes an unusual female succession in
an industry and country that are embracing diversity. In addition, it explores to themes related
to family business such as longevity and the intangible family assets that underpin it.
- Hoshi
- Hotel
- Onsen
- Henokiens
- Adult Adoption
- Buddhism
- Mount Hakusan
- Ryokan
- Hot Springs
- Succession
- Zengoro Hoshi
- Longevity
- Awazu
- Hokuriku
- Q32023
