Renée Mauborgne

Affiliate Professor of Strategy
Every new mom goes through the “fourth trimester,” a period up to six weeks after childbirth to recover her body to a pre-pregnancy state. It is dealt with in various ways across cultures, from family members stepping in to help, and national healthcare programs providing support, to women individually dealing with it without support.

Published 11 Oct 2024

Reference 6929

Topic Strategy

Industry Hospital & Health Care

Region Asia

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Transitioning to a greener economy often requires significant pain and costs, which makes it difficult for responsible business professionals to build sustainability into their businesses. Can there be a way to achieve sustainability in business without compromising profits and growth?

Published 18 Sep 2024

Reference 6894

Topic Strategy

Industry Food and Beverages Production

Region Global

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Strategy is as much for nation states as it is for companies, a point clearly demonstrated by El Salvador under President Nayib Bukele. Bukele set out to shift El Salvador from a violent red ocean of gang violence and low growth to a blue ocean of growth, prosperity, and hope as well as the start of reverse migration.

Published 03 Jul 2024

Reference 6899

Topic Strategy

Industry Government Administration

Region Other Regions

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Napoleon was a blue ocean strategist ahead of his time. With his innovative approach to military warfare, he reshaped conventional war strategies. But despite his outstanding and innovative war strategies, success eluded him in the end.

Published 27 May 2024

Reference 6893

Topic Strategy

Industry Military

Region Europe

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This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based suppliers, thereby opening a brand-new market for itself and contributing to the modernizing transformation of rural retailing in China. The initial two decades of China's economic reform were marked by a distinct rural–urban divide, as urban areas

Published 02 May 2024

Reference 6887

Topic Strategy

Industry Retail

Region Asia

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Nickel, a French fintech established in 2014, aimed to provide accessible banking services to underserved populations. Their innovative 'bank in a box' concept, requiring only an ID, a mobile phone, and €20, was distributed through local tobacco stores in France, which are an integral part of French daily life.

Published 30 Nov 2023

Reference 6854

Topic Strategy

Industry Financial Services Banking

Region Europe

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This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

Published 26 May 2023

Reference 6654

Topic Strategy

Industry Health, Wellness and Fitness

Region Asia

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How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?

Published 24 May 2023

Reference 6817

Topic Strategy

Region Global

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This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy and a model for sustainable economic development by integrating high-yield aquacultural ponds with water-based PV plants in eastern and central China, regions where utilizable land resources were scarce and demand for electricity was high and ev

Published 23 May 2023

Reference 6811

Topic Strategy

Industry Renewables & Environment

Region Asia

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From nearly bankrupt to a franchised chain of 150+ clinics and growing, PetWellClinic: Shifting from a Red to a Blue Ocean shows the use of blue ocean strategy to redraw industry boundaries and create a remarkably successful business. Dr. Sam Meisler, DVM, MBA, found himself struggling in a red ocean of the veterinary care industry. Stressed out and nearly bankrupt, Dr.

Published 24 Feb 2023

Reference 6794

Topic Strategy

Region North America

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Disciplinary Research: Nondisruptive Creation, Growth Theory, Market-Creating Innovation, Procedural Justice., General Research: Strategy, Management and Innovation in the Knowledge Economy