Renée-Mauborgne-12943_57.jpg

Renée Mauborgne

Affiliate Professor of Strategy
DeepSeek is an emergent force transforming the AI industry, upending traditional large language model (LLM) development by delivering top-tier AI performance at a fraction of the industry's cost while operating under resource constraints.

Published 28 Mar 2025

Reference 6986

Topic Strategy

Industry Computer Software Information Technology and Services

Region Global

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How did Taylor Swift elevate herself from a country music singer performing in a Nashville café to a billion-dollar force in the global entertainment industry? While talent, timing, tenacity, and luck have played a role, a closer look reveals that calculated and innovative blue ocean strategic moves have been pivotal to her meteoric rise.

Published 25 Feb 2025

Reference 6977

Topic Strategy

Industry Entertainment

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This case examines a series of market-creating blue ocean strategic moves that have led NVIDIA to become one of the most valuable companies in the world. By introducing its Graphics Processing Unit (GPU) in 1999, NVIDIA redefined graphics and sparked the growth of the PC gaming market.

Published 31 Jan 2025

Reference 6964

Topic Strategy

Industry Computer Hardware

Region Other Regions

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The public release of ChatGPT in late 2022 marked a watershed moment in AI, transforming it from a specialized technology into a mainstream phenomenon. The sudden surge in interest in AI is directly linked to NVIDIA's bottom line and its unprecedented rise to the ranks of the most valuable companies in the world by 2024.

Published 31 Jan 2025

Reference 6964

Topic Strategy

Industry Computer Hardware

Region Other Regions

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Every new mom goes through the “fourth trimester,” a period up to six weeks after childbirth to recover her body to a pre-pregnancy state. It is dealt with in various ways across cultures, from family members stepping in to help, and national healthcare programs providing support, to women individually dealing with it without support.

Published 11 Oct 2024

Reference 6929

Topic Strategy

Industry Health, Wellness and Fitness Hospital & Health Care

Region Asia

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Transitioning to a greener economy often requires significant pain and costs, which makes it difficult for responsible business professionals to build sustainability into their businesses. Can there be a way to achieve sustainability in business without compromising profits and growth?

Published 18 Sep 2024

Reference 6894

Topic Strategy

Industry Food and Beverages Production

Region Global

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Strategy is as much for nation states as it is for companies, a point clearly demonstrated by El Salvador under President Nayib Bukele. Bukele set out to shift El Salvador from a violent red ocean of gang violence and low growth to a blue ocean of growth, prosperity, and hope as well as the start of reverse migration.

Published 03 Jul 2024

Reference 6899

Topic Strategy

Industry Government Administration

Region Other Regions

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Napoleon was a blue ocean strategist ahead of his time. With his innovative approach to military warfare, he reshaped conventional war strategies. But despite his outstanding and innovative war strategies, success eluded him in the end.

Published 27 May 2024

Reference 6893

Topic Strategy

Industry Military

Region Europe

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This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based suppliers, thereby opening a brand-new market for itself and contributing to the modernizing transformation of rural retailing in China. The initial two decades of China's economic reform were marked by a distinct rural–urban divide, as urban areas

Published 02 May 2024

Reference 6887

Topic Strategy

Industry Retail

Region Asia

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Nickel, a French fintech established in 2014, aimed to provide accessible banking services to underserved populations. Their innovative 'bank in a box' concept, requiring only an ID, a mobile phone, and €20, was distributed through local tobacco stores in France, which are an integral part of French daily life.

Published 30 Nov 2023

Reference 6854

Topic Strategy

Industry Financial Services Banking

Region Europe

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Disciplinary Research: Nondisruptive Creation, Growth Theory, Market-Creating Innovation, Procedural Justice., General Research: Strategy, Management and Innovation in the Knowledge Economy