Mi Ji

Cases from same author

Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System (Japanese)

By W. Chan Kim, Renée Mauborgne, Mi Ji

This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

Published 26 May 2023

Reference 6654

Industry Health, Wellness and Fitness

Region Asia

Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System (Japanese)

By W. Chan Kim, Renée Mauborgne, Mi Ji
Published 26 May 2023
Reference 6654
Topic Strategy
Region Asia
Industry Health, Wellness and Fitness

This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

By W. Chan Kim, Renée Mauborgne, Mi Ji, Oh Young Koo, Michael Olenick

How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?

Published 24 May 2023

Reference 6817

Region Global

Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

By W. Chan Kim, Renée Mauborgne, Mi Ji, Oh Young Koo, Michael Olenick
Published 24 May 2023
Reference 6817
Topic Strategy
Region Global

How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?

How Business and Society Can Thrive Together: Tongwei’s Innovation of a Brand-new Green Energy Market in China

By W. Chan Kim, Renée Mauborgne, Mi Ji

This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy and a model for sustainable economic development by integrating high-yield aquacultural ponds with water-based PV plants in eastern and central China, regions where utilizable land resources were scarce and demand for electricity was high and ev

Published 23 May 2023

Reference 6811

Industry Renewables & Environment

Region Asia

How Business and Society Can Thrive Together: Tongwei’s Innovation of a Brand-new Green Energy Market in China

By W. Chan Kim, Renée Mauborgne, Mi Ji
Published 23 May 2023
Reference 6811
Topic Strategy
Region Asia
Industry Renewables & Environment

This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy and a model for sustainable economic development by integrating high-yield aquacultural ponds with water-based PV plants in eastern and central China, regions where utilizable land resources were scarce and demand for electricity was high and ev

Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System

By W. Chan Kim, Renée Mauborgne, Mi Ji

This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

Published 25 Feb 2021

Reference 6654

Industry Health, Wellness and Fitness

Region Asia

Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System

By W. Chan Kim, Renée Mauborgne, Mi Ji
Published 25 Feb 2021
Reference 6654
Topic Strategy
Region Asia
Industry Health, Wellness and Fitness

This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

By W. Chan Kim, Renée Mauborgne, Mi Ji

The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.

Published 12 Nov 2019

Reference 6523

Industry Financial Services

Region Global

Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

By W. Chan Kim, Renée Mauborgne, Mi Ji
Published 12 Nov 2019
Reference 6523
Topic Strategy
Region Global
Industry Financial Services

The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.

Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth (Chinese)

By W. Chan Kim, Renée Mauborgne, Robert Bong, Mi Ji

This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

Published 22 Mar 2019

Reference 6275

Industry Automotive, Transportation/Trucking/Railroad

Region Asia

Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth (Chinese)

By W. Chan Kim, Renée Mauborgne, Robert Bong, Mi Ji
Published 22 Mar 2019
Reference 6275
Topic Strategy
Region Asia
Industry Automotive, Transportation/Trucking/Railroad

This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

How Park24 Created a Brand-new Billion-Dollar Parking Market in Japan

By W. Chan Kim, Renée Mauborgne, Tomoko Kawakami, Mi Ji

This case reviews how Park24, a Japanese company, solved the long-taken-as-given problem of the severe parking shortage in Japan's highly congested cities and created a brand-new market of short-stay central city parking, establishing itself as the unchallenged market leader. The dire shortage of parking space in Japanese central cities was long taken for granted and viewed as unsolvable by parkin

Published 29 Oct 2018

Reference 6438

Region Asia

How Park24 Created a Brand-new Billion-Dollar Parking Market in Japan

By W. Chan Kim, Renée Mauborgne, Tomoko Kawakami, Mi Ji
Published 29 Oct 2018
Reference 6438
Topic Strategy
Region Asia

This case reviews how Park24, a Japanese company, solved the long-taken-as-given problem of the severe parking shortage in Japan's highly congested cities and created a brand-new market of short-stay central city parking, establishing itself as the unchallenged market leader. The dire shortage of parking space in Japanese central cities was long taken for granted and viewed as unsolvable by parkin

Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

By W. Chan Kim, Renée Mauborgne, Mi Ji, Jee Eun Lee

The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

Published 26 Jun 2018

Reference 5911

Industry Computer Software

Region Global

Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

By W. Chan Kim, Renée Mauborgne, Mi Ji, Jee Eun Lee
Published 26 Jun 2018
Reference 5911
Topic Strategy
Region Global
Industry Computer Software

The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Korean)

By W. Chan Kim, Renée Mauborgne, Mi Ji

For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

Published 23 Mar 2018

Reference 6304

Industry Entertainment, Music

Region Global

A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Korean)

By W. Chan Kim, Renée Mauborgne, Mi Ji
Published 23 Mar 2018
Reference 6304
Topic Strategy
Region Global
Industry Entertainment, Music

For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Chinese)

By W. Chan Kim, Renée Mauborgne, Mi Ji

For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

Published 11 Dec 2017

Reference 6304

Industry Entertainment, Music

Region Global

A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Chinese)

By W. Chan Kim, Renée Mauborgne, Mi Ji
Published 11 Dec 2017
Reference 6304
Topic Strategy
Region Global
Industry Entertainment, Music

For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

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