Mi Ji

The case describes how three INSEAD alumni founded fintech company Prodigy Finance and created the market for international student loans by solving a problem long overlooked by the finance industry: funding for students in pursuit of advanced education outside their home country, especially “high-earning degree programmes” at top universities with high tuition fees and few scholarships.

Published 12 Nov 2019

Reference 6523

Topic Strategy

Industry Financial Services

Region Global

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The case reviews how the Japanese company Park24 reinvented the short-stay parking industry in Japan and expanded it over the years, establishing itself as the unchallenged market leader. Hitherto short-stay parking in Japan was largely provided as a public service.

Published 29 Oct 2018

Reference 6438

Topic Strategy

Region Asia

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The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

Published 26 Jun 2018

Reference 5911

Topic Strategy

Industry Computer Software

Region Global

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For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

Published 23 Mar 2018

Reference 6304

Topic Strategy

Industry Entertainment Music

Region Global

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For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

Published 11 Dec 2017

Reference 6304

Topic Strategy

Industry Entertainment Music

Region Global

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For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

Published 28 Aug 2017

Reference 6304

Topic Strategy

Industry Entertainment Music

Region Global

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This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

Published 30 Jan 2017

Reference 6275

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

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The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

Published 28 Jan 2013

Reference 5911

Topic Strategy

Industry Computer Software

Region Global

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