Mi Ji

Creating a Blue Ocean Beyond Disruption: The Case of a Chinese B2B Retailer – Huitongda

By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based suppliers, thereby opening a brand-new market for itself and contributing to the modernizing transformation of rural retailing in China. The initial two decades of China's economic reform were marked by a distinct rural–urban divide, as urban areas

    Published 02 May 2024

    Reference 6887

    Topic Strategy

    Industry Retail

    Region Asia

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    Creating a Blue Ocean Beyond Disruption: The Case of a Chinese B2B Retailer – Huitongda

    Add to cart new
    This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based suppliers, thereby opening a brand-new market for itself and contributing to the modernizing transformation of rural retailing in China. The initial two decades of China's economic reform were marked by a distinct rural–urban divide, as urban areas
      View case

      Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System (Japanese)

      By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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      This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

        Published 26 May 2023

        Reference 6654

        Topic Strategy

        Industry Health, Wellness and Fitness

        Region Asia

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        Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System (Japanese)

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        This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.
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          Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

          By  W. Chan Kim,  Renée Mauborgne,  Mi Ji,  Oh Young Koo,  Michael Olenick
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          How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?

            Published 24 May 2023

            Reference 6817

            Topic Strategy

            Region Global

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            Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

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            How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?
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              How Business and Society Can Thrive Together: Tongwei’s Innovation of a Brand-new Green Energy Market in China

              By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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              This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy and a model for sustainable economic development by integrating high-yield aquacultural ponds with water-based PV plants in eastern and central China, regions where utilizable land resources were scarce and demand for electricity was high and ev

                Published 23 May 2023

                Reference 6811

                Topic Strategy

                Industry Renewables & Environment

                Region Asia

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                How Business and Society Can Thrive Together: Tongwei’s Innovation of a Brand-new Green Energy Market in China

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                This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy and a model for sustainable economic development by integrating high-yield aquacultural ponds with water-based PV plants in eastern and central China, regions where utilizable land resources were scarce and demand for electricity was high and ev
                  View case

                  Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System

                  By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                  This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

                    Published 25 Feb 2021

                    Reference 6654

                    Topic Strategy

                    Industry Health, Wellness and Fitness

                    Region Asia

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                    Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System

                    Add to cart popular
                    This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.
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                      Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

                      By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                      The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.

                        Published 12 Nov 2019

                        Reference 6523

                        Topic Strategy

                        Industry Financial Services

                        Region Global

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                        Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

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                        The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.
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                          Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth (Chinese)

                          By  W. Chan Kim,  Renée Mauborgne,  Robert Bong,  Mi Ji
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                          This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

                            Published 22 Mar 2019

                            Reference 6275

                            Topic Strategy

                            Industry Automotive,  Transportation/Trucking/Railroad

                            Region Asia

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                            Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth (Chinese)

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                            This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.
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                              How Park24 Created a Brand-new Billion-Dollar Parking Market in Japan

                              By  W. Chan Kim,  Renée Mauborgne,  Tomoko Kawakami,  Mi Ji
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                              This case reviews how Park24, a Japanese company, solved the long-taken-as-given problem of the severe parking shortage in Japan's highly congested cities and created a brand-new market of short-stay central city parking, establishing itself as the unchallenged market leader. The dire shortage of parking space in Japanese central cities was long taken for granted and viewed as unsolvable by parkin

                                Published 29 Oct 2018

                                Reference 6438

                                Topic Strategy

                                Region Asia

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                                How Park24 Created a Brand-new Billion-Dollar Parking Market in Japan

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                                This case reviews how Park24, a Japanese company, solved the long-taken-as-given problem of the severe parking shortage in Japan's highly congested cities and created a brand-new market of short-stay central city parking, establishing itself as the unchallenged market leader. The dire shortage of parking space in Japanese central cities was long taken for granted and viewed as unsolvable by parkin
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                                  Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

                                  By  W. Chan Kim,  Renée Mauborgne,  Mi Ji,  Jee Eun Lee
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                                  The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

                                    Published 26 Jun 2018

                                    Reference 5911

                                    Topic Strategy

                                    Industry Computer Software

                                    Region Global

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                                    Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

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                                    The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.
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                                      A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Korean)

                                      By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                                      For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

                                        Published 23 Mar 2018

                                        Reference 6304

                                        Topic Strategy

                                        Industry Entertainment,  Music

                                        Region Global

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                                        A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Korean)

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                                        For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.
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