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Mi Ji

Artificial intelligence (AI) has experienced explosive growth in recent years. With its applications increasingly integrated into production processes and commercial services, companies across industries are eager to adopt AI in their businesses.

Published 12 May 2025

Reference 6996

Topic Strategy

Industry E-Learning Industrial Automation

Region Global

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This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based suppliers, thereby opening a brand-new market for itself and contributing to the modernizing transformation of rural retailing in China.

Published 02 May 2024

Reference 6887

Topic Strategy

Industry Retail

Region Asia

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This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

Published 26 May 2023

Reference 6654

Topic Strategy

Industry Health, Wellness and Fitness

Region Asia

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How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?

Published 24 May 2023

Reference 6817

Topic Strategy

Region Global

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This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy and a model for sustainable economic development by integrating high-yield aquacultural ponds with water-based PV plants in eastern and central China, regions where utilizable land resources were scarce and demand for electricity was high and

Published 23 May 2023

Reference 6811

Topic Strategy

Industry Renewables & Environment

Region Asia

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This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

Published 25 Feb 2021

Reference 6654

Topic Strategy

Industry Health, Wellness and Fitness

Region Asia

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The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.

Published 12 Nov 2019

Reference 6523

Topic Strategy

Industry Financial Services

Region Global

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This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

Published 22 Mar 2019

Reference 6275

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

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This case reviews how Park24, a Japanese company, solved the long-taken-as-given problem of the severe parking shortage in Japan's highly congested cities and created a brand-new market of short-stay central city parking, establishing itself as the unchallenged market leader.

Published 29 Oct 2018

Reference 6438

Topic Strategy

Region Asia

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The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

Published 26 Jun 2018

Reference 5911

Topic Strategy

Industry Computer Software

Region Global

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