Oh Young Koo

Institute Executive Fellow
The background notes accompany the free online case “Indian Premier League: Innovation Without Disruption”, a self-paced, interactive case that lets readers analyze the strategic logic behind the launch of Indian Premier League (IPL) using blue ocean analytical tools and frameworks.

Published 28 Aug 2019

Reference 6515

Topic Strategy

Industry Entertainment Sports

Region Asia

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This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

Published 22 Mar 2019

Reference 6422

Topic Strategy

Industry Leisure, Travel and Tourism

Region Asia

View case
This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

Published 22 Aug 2018

Reference 6422

Topic Strategy

Industry Leisure, Travel and Tourism

Region Asia

View case
This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

Published 26 Jun 2018

Reference 5860

Topic Strategy

Region North America

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This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

Published 25 Jun 2018

Reference 6422

Topic Strategy

Industry Leisure, Travel and Tourism

Region Asia

View case
On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

Published 23 Mar 2018

Reference 6340

Topic Strategy

Region North America

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This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

Published 23 Feb 2018

Reference 5860

Topic Strategy

Region North America

View case
On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

Published 11 Dec 2017

Reference 6340

Topic Strategy

Region North America

View case
On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

Published 25 Sep 2017

Reference 6340

Topic Strategy

Industry E-Commerce

Region North America

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Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

Published 26 Aug 2016

Reference 6237

Topic Strategy

Industry Consumer Services

Region North America

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