Oh Young Koo

Institute Executive Fellow

Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

By  W. Chan Kim,  Renée Mauborgne,  Mi Ji,  Oh Young Koo,  Michael Olenick
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How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?

    Published 24 May 2023

    Reference 6817

    Topic Strategy

    Region Global

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    Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

    Add to cart new
    How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?
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      Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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      Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation.

        Published 05 Dec 2022

        Reference 6787

        Topic Strategy

        Industry Broadcast Media

        Region Global

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        Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

        Add to cart award
        Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation.
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          Katrina Lake vs Jeff Bezos: Surviving Amazon

          By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino,  Oh Young Koo
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          In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.

            Published 04 Apr 2022

            Reference 6720

            Topic Strategy

            Region North America

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            Katrina Lake vs Jeff Bezos: Surviving Amazon

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            In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.
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              esports: Creating New Sports from Online Gaming

              By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo,  Michael Olenick
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              The notion that innovation is tied to creative destruction is embedded in the psyche of innovators and entrepreneurs, which is why individuals and companies instinctively focus on disruption in pursuit of innovation and growth. But is disruption the only way to innovate and create new markets? And is it the best way?

                Published 15 Jan 2021

                Reference 6634

                Topic Strategy

                Industry Computer Games,  Computer Software,  Entertainment

                Region Global

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                esports: Creating New Sports from Online Gaming

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                The notion that innovation is tied to creative destruction is embedded in the psyche of innovators and entrepreneurs, which is why individuals and companies instinctively focus on disruption in pursuit of innovation and growth. But is disruption the only way to innovate and create new markets? And is it the best way?
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                  The Indian Premier League: Innovation Without Disruption

                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                  The background notes accompany the free online case “Indian Premier League: Innovation Without Disruption”, a self-paced, interactive case that lets readers analyze the strategic logic behind the launch of Indian Premier League (IPL) using blue ocean analytical tools and frameworks.

                    Published 28 Aug 2019

                    Reference 6515

                    Topic Strategy

                    Industry Entertainment,  Sports

                    Region Asia

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                    The Indian Premier League: Innovation Without Disruption

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                    The background notes accompany the free online case “Indian Premier League: Innovation Without Disruption”, a self-paced, interactive case that lets readers analyze the strategic logic behind the launch of Indian Premier League (IPL) using blue ocean analytical tools and frameworks.
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                      Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Chinese)

                      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                      This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

                        Published 22 Mar 2019

                        Reference 6422

                        Topic Strategy

                        Industry Leisure, Travel and Tourism

                        Region Asia

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                        Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Chinese)

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                        This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.
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                          Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Korean)

                          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                          This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

                            Published 22 Aug 2018

                            Reference 6422

                            Topic Strategy

                            Industry Leisure, Travel and Tourism

                            Region Asia

                            View case

                            Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Korean)

                            Add to cart extra
                            This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.
                              View case

                              How Apple’s Corporate Strategy Drove High Growth (Chinese)

                              By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                              This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

                                Published 26 Jun 2018

                                Reference 5860

                                Topic Strategy

                                Region North America

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                                How Apple’s Corporate Strategy Drove High Growth (Chinese)

                                Add to cart extra
                                This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.
                                  View case

                                  Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry

                                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                  Add to cart popular
                                  This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

                                    Published 25 Jun 2018

                                    Reference 6422

                                    Topic Strategy

                                    Industry Leisure, Travel and Tourism

                                    Region Asia

                                    View case

                                    Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry

                                    Add to cart popular
                                    This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.
                                      View case

                                      Successes and Failures of Amazon´s Growth Strategies: Causes and Consequences (Korean)

                                      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                                      On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

                                        Published 23 Mar 2018

                                        Reference 6340

                                        Topic Strategy

                                        Region North America

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                                        Successes and Failures of Amazon´s Growth Strategies: Causes and Consequences (Korean)

                                        Add to cart extra
                                        On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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