Melanie Pipino

Research Associate
In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.

Published 04 Apr 2022

Reference 6720

Topic Strategy

Region North America

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The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

Published 06 May 2021

Reference 6235

Topic Strategy

Industry Banking

Region Europe

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Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

Published 17 Dec 2019

Reference 6540

Topic Strategy

Industry Retail Building Materials

Region North America

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When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.

Published 30 Nov 2018

Reference 6431

Topic Strategy

Industry Philanthropy Fund-Raising Non-Profit Organization Management

Region Europe

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The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

Published 11 Dec 2017

Reference 6235

Topic Strategy

Industry Banking

Region Europe

View case
The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

Published 22 Jul 2016

Reference 6235

Topic Strategy

Industry Banking

Region Europe

View case