Melanie Pipino

Research Associate

Blue Ocean Leadership: How to Achieve High Impact at Low Cost

By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
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This highly engaging exercise is designed to give participants a keen understanding of Blue Ocean Leadership and how to achieve high impact at low cost while saving time as leaders. Participants are introduced to a scenario-based exercise focusing on the fictional company Dunamis, an American video game company, and its recently appointed Director of Development, John Kedge. Kedge’s first challeng

    Published 13 Dec 2022

    Reference 6764

    Topic Leadership & Organisations

    Region North America

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    Blue Ocean Leadership: How to Achieve High Impact at Low Cost

    Add to cart new
    This highly engaging exercise is designed to give participants a keen understanding of Blue Ocean Leadership and how to achieve high impact at low cost while saving time as leaders. Participants are introduced to a scenario-based exercise focusing on the fictional company Dunamis, an American video game company, and its recently appointed Director of Development, John Kedge. Kedge’s first challeng
      View case

      Katrina Lake vs Jeff Bezos: Surviving Amazon

      By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino,  Oh Young Koo
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      In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.

        Published 04 Apr 2022

        Reference 6720

        Topic Strategy

        Region North America

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        Katrina Lake vs Jeff Bezos: Surviving Amazon

        Add to cart popular
        In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.
          View case

          Fintech: Compte-Nickel - Creating New Demand in the Retail Banking Sector (Chinese)

          By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
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          The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

            Published 06 May 2021

            Reference 6235

            Topic Strategy

            Industry Banking

            Region Europe

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            Fintech: Compte-Nickel - Creating New Demand in the Retail Banking Sector (Chinese)

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            The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.
              View case

              Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

              By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
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              Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

                Published 17 Dec 2019

                Reference 6540

                Topic Strategy

                Industry Retail,  Building Materials

                Region North America

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                Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

                Add to cart popular
                Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
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                  Reinventing Fundraising Charity: The Enduring Success of Red Nose Day

                  By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
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                  When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.

                    Published 30 Nov 2018

                    Reference 6431

                    Topic Strategy

                    Industry Philanthropy,  Fund-Raising,  Non-Profit Organization Management

                    Region Europe

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                    Reinventing Fundraising Charity: The Enduring Success of Red Nose Day

                    Add to cart
                    When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.
                      View case

                      Fintech: Compte-Nickel - Creating New Demand in the Retail Banking Sector (French)

                      By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
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                      The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

                        Published 11 Dec 2017

                        Reference 6235

                        Topic Strategy

                        Industry Banking

                        Region Europe

                        View case

                        Fintech: Compte-Nickel - Creating New Demand in the Retail Banking Sector (French)

                        Add to cart
                        The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.
                          View case

                          Fintech: Compte-Nickel - Creating New Demand in the Retail Banking Sector

                          By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
                          Add to cart
                          The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

                            Published 22 Jul 2016

                            Reference 6235

                            Topic Strategy

                            Industry Banking

                            Region Europe

                            View case

                            Fintech: Compte-Nickel - Creating New Demand in the Retail Banking Sector

                            Add to cart
                            The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.
                              View case