Melanie Pipino

Research Associate
Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

Published 17 Dec 2019

Reference 6540

Topic Strategy

Industry Retail Building Materials

Region North America

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Charity fundraising in the UK was a deep red ocean when Comic Relief’s Red Nose Day started. Costs were up and donations were down. To stand out from the crowd, organizations had to work harder at fundraising and marketing. Yet Comic Relief’s Red Nose Day rapidly achieved 96 percent national brand awareness and has now raised over £1 billion without spending anything on marketing.

Published 30 Nov 2018

Reference 6431

Topic Strategy

Industry Philanthropy Fund-Raising Non-Profit Organization Management

Region Europe

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The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

Published 11 Dec 2017

Reference 6235

Topic Strategy

Region Europe

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The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

Published 22 Jul 2016

Reference 6235

Topic Strategy

Industry Banking

Region Europe

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