Melanie Pipino

Research Associate

How a Good Strategy Can Fail: Leadership Lessons from Napoleon’s Rise and Fall

By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
Add to cart new
Napoleon was a blue ocean strategist ahead of his time. With his innovative approach to military warfare, he reshaped conventional war strategies. But despite his outstanding and innovative war strategies, success eluded him in the end.

    Published 27 May 2024

    Reference 6893

    Topic Strategy

    Industry Military

    Region Europe

    View case

    How a Good Strategy Can Fail: Leadership Lessons from Napoleon’s Rise and Fall

    Add to cart new
    Napoleon was a blue ocean strategist ahead of his time. With his innovative approach to military warfare, he reshaped conventional war strategies. But despite his outstanding and innovative war strategies, success eluded him in the end.
      View case

      Driving Sustainable Growth and Empowering Society: Nickel's Blue Ocean Beyond Disruption

      By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
      Add to cart
      Nickel, a French fintech established in 2014, aimed to provide accessible banking services to underserved populations. Their innovative 'bank in a box' concept, requiring only an ID, a mobile phone, and €20, was distributed through local tobacco stores in France, which are an integral part of French daily life.

        Published 30 Nov 2023

        Reference 6854

        Topic Strategy

        Industry Financial Services,  Banking

        Region Europe

        View case

        Driving Sustainable Growth and Empowering Society: Nickel's Blue Ocean Beyond Disruption

        Add to cart
        Nickel, a French fintech established in 2014, aimed to provide accessible banking services to underserved populations. Their innovative 'bank in a box' concept, requiring only an ID, a mobile phone, and €20, was distributed through local tobacco stores in France, which are an integral part of French daily life.
          View case

          Blue Ocean Leadership: How to Achieve High Impact at Low Cost

          By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
          Add to cart
          This highly engaging exercise is designed to give participants a keen understanding of Blue Ocean Leadership and how to achieve high impact at low cost while saving time as leaders. Participants are introduced to a scenario-based exercise focusing on the fictional company Dunamis, an American video game company, and its recently appointed Director of Development, John Kedge. Kedge’s first challeng

            Published 13 Dec 2022

            Reference 6764

            Topic Leadership & Organisations

            Region North America

            View case

            Blue Ocean Leadership: How to Achieve High Impact at Low Cost

            Add to cart
            This highly engaging exercise is designed to give participants a keen understanding of Blue Ocean Leadership and how to achieve high impact at low cost while saving time as leaders. Participants are introduced to a scenario-based exercise focusing on the fictional company Dunamis, an American video game company, and its recently appointed Director of Development, John Kedge. Kedge’s first challeng
              View case

              Katrina Lake vs Jeff Bezos: Surviving Amazon

              By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino,  Oh Young Koo
              Add to cart popular
              In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.

                Published 04 Apr 2022

                Reference 6720

                Topic Strategy

                Region North America

                View case

                Katrina Lake vs Jeff Bezos: Surviving Amazon

                Add to cart popular
                In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.
                  View case

                  Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

                  By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
                  Add to cart popular
                  Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

                    Published 17 Dec 2019

                    Reference 6540

                    Topic Strategy

                    Industry Retail,  Building Materials

                    Region North America

                    View case

                    Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

                    Add to cart popular
                    Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
                      View case

                      Reinventing Fundraising Charity: The Enduring Success of Red Nose Day

                      By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
                      Add to cart
                      When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.

                        Published 30 Nov 2018

                        Reference 6431

                        Topic Strategy

                        Industry Philanthropy,  Fund-Raising,  Non-Profit Organization Management

                        Region Europe

                        View case

                        Reinventing Fundraising Charity: The Enduring Success of Red Nose Day

                        Add to cart
                        When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.
                          View case