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7 cases found.
Charity fundraising in the UK was a deep red ocean when Comic Relief’s Red Nose Day started. Costs were up and donations were down. To stand out from the crowd, organizations had to work harder at fundraising and marketing. Yet Comic Relief’s Red Nose Day rapidly achieved 96 percent national brand awareness and has now raised over £1 billion without spending anything on marketing.
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Reference 6431
Published 30 Nov 2018
Topic Strategy
Region Europe
Industry Philanthropy, Fund-Raising, Non-Profit Organization Management
Charity fundraising in the UK was a deep red ocean when Comic Relief’s Red Nose Day started. Costs were up and donations were down. To stand out from the crowd, organizations had to work harder at fundraising and marketing. Yet Comic Relief’s Red Nose Day rapidly achieved 96 percent national brand awareness and has now raised over £1 billion without spending anything on marketing.
This is not your typical family business case and that is what makes it such a rich teaching tool and learning experience.
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Reference 6307
Published 28 May 2018
Topic Family Business
Region North America
Industry Philanthropy
This is not your typical family business case and that is what makes it such a rich teaching tool and learning experience.
Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the “PlayPump”, a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel.
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Reference 6299
Published 21 Apr 2017
Topic Responsibility
Region Africa
Industry Philanthropy, Marketing and Advertising
Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the “PlayPump”, a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel.
The Mulliez family owns one of the largest retail empires in the world. From its origins in northern France, its members have launched more than 20 different retail enterprises including Auchan (supermarkets), Boulanger (electronic devices), Decathlon (sports stores), Phildar (hosiery and yarn) and many other well-known brands.
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Reference 5944
Published 29 Jun 2015
Topic Family Business
Region Europe
Industry Philanthropy, Retail
The Mulliez family owns one of the largest retail empires in the world. From its origins in northern France, its members have launched more than 20 different retail enterprises including Auchan (supermarkets), Boulanger (electronic devices), Decathlon (sports stores), Phildar (hosiery and yarn) and many other well-known brands.
Growing family businesses need to create new governance structures to ensure the alignment of family expectations with the needs of the business, as well as accountability. As the family and business mature, and ownership/management functions are separated, the role of the family is increasingly one of governance.
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Reference 5688
Published 29 Jun 2015
Topic Family Business
Region Middle-East
Industry Philanthropy
Growing family businesses need to create new governance structures to ensure the alignment of family expectations with the needs of the business, as well as accountability. As the family and business mature, and ownership/management functions are separated, the role of the family is increasingly one of governance.
Families across Asia have gradually become more professional in managing not only their businesses but their personal wealth and philanthropic interests, as evidenced by the growing number of family offices and family foundations.
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Reference 5587
Published 30 Apr 2009
Topic Family Business
Region Asia
Industry Philanthropy
Families across Asia have gradually become more professional in managing not only their businesses but their personal wealth and philanthropic interests, as evidenced by the growing number of family offices and family foundations.
Located in the province of Cordoba, Argentina, El Castillo is a castle built in the early twentieth century, and run now as a hotel by the Fabrega family; They are in the business of international and ecological tourism.Among its strengths, El Castillo emphasizes that it is the only ecotourist facility in Argentina.
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Reference 5583
Published 27 Mar 2009
Topic Strategy
Region South America
Industry Philanthropy, Leisure, Travel and Tourism
Located in the province of Cordoba, Argentina, El Castillo is a castle built in the early twentieth century, and run now as a hotel by the Fabrega family; They are in the business of international and ecological tourism.Among its strengths, El Castillo emphasizes that it is the only ecotourist facility in Argentina.