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7 cases found.

Charity: Comic Relief - How Red Nose Day Made the Competition Irrelevant for Decades

By  W. Chan Kim,  Renee Mauborgne,  Melanie Pipino
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Charity fundraising in the UK was a deep red ocean when Comic Relief’s Red Nose Day started. Costs were up and donations were down. To stand out from the crowd, organizations had to work harder at fundraising and marketing. Yet Comic Relief’s Red Nose Day rapidly achieved 96 percent national brand awareness and has now raised over £1 billion without spending anything on marketing.

    Published 30 Nov 2018

    Reference 6431

    Topic Strategy

    Region Europe

    Industry Philanthropy,  Fund-Raising,  Non-Profit Organization Management

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    Charity: Comic Relief - How Red Nose Day Made the Competition Irrelevant for Decades

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    Charity fundraising in the UK was a deep red ocean when Comic Relief’s Red Nose Day started. Costs were up and donations were down. To stand out from the crowd, organizations had to work harder at fundraising and marketing. Yet Comic Relief’s Red Nose Day rapidly achieved 96 percent national brand awareness and has now raised over £1 billion without spending anything on marketing.
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      Paul Newman's Last Act: The Second Generation

      By  Randel Carlock,  Anne Yang
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      This is not your typical family business case and that is what makes it such a rich teaching tool and learning experience.

        Published 28 May 2018

        Reference 6307

        Topic Family Business

        Region North America

        Industry Philanthropy

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        Paul Newman's Last Act: The Second Generation

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        This is not your typical family business case and that is what makes it such a rich teaching tool and learning experience.
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          Trevor Field and the PlayPump

          By  Jasjit Singh
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          Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the “PlayPump”, a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel.

            Published 21 Apr 2017

            Reference 6299

            Topic Responsibility

            Region Africa

            Industry Philanthropy,  Marketing and Advertising

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            Trevor Field and the PlayPump

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            Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the “PlayPump”, a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel.
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              The Mulliez Family Venture

              By  Morten Bennedsen,  Yann Cornil,  Robert Crawford
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              The Mulliez family owns one of the largest retail empires in the world. From its origins in northern France, its members have launched more than 20 different retail enterprises including Auchan (supermarkets), Boulanger (electronic devices), Decathlon (sports stores), Phildar (hosiery and yarn) and many other well-known brands.

                Published 29 Jun 2015

                Reference 5944

                Topic Family Business

                Region Europe

                Industry Philanthropy,  Retail

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                The Mulliez Family Venture

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                The Mulliez family owns one of the largest retail empires in the world. From its origins in northern France, its members have launched more than 20 different retail enterprises including Auchan (supermarkets), Boulanger (electronic devices), Decathlon (sports stores), Phildar (hosiery and yarn) and many other well-known brands.
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                  Al Said Family and World Trading Company: Exploring Family Business Governance

                  By  Randel Carlock
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                  Growing family businesses need to create new governance structures to ensure the alignment of family expectations with the needs of the business, as well as accountability. As the family and business mature, and ownership/management functions are separated, the role of the family is increasingly one of governance.

                    Published 29 Jun 2015

                    Reference 5688

                    Topic Family Business

                    Region Middle-East

                    Industry Philanthropy

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                    Al Said Family and World Trading Company: Exploring Family Business Governance

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                    Growing family businesses need to create new governance structures to ensure the alignment of family expectations with the needs of the business, as well as accountability. As the family and business mature, and ownership/management functions are separated, the role of the family is increasingly one of governance.
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                      The Chen Family: Succession through Philanthropy and Social Entrepreneurship

                      By  Randel Carlock,  Elizabeth Florent-Treacy
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                      Families across Asia have gradually become more professional in managing not only their businesses but their personal wealth and philanthropic interests, as evidenced by the growing number of family offices and family foundations.

                        Published 30 Apr 2009

                        Reference 5587

                        Topic Family Business

                        Region Asia

                        Industry Philanthropy

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                        The Chen Family: Succession through Philanthropy and Social Entrepreneurship

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                        Families across Asia have gradually become more professional in managing not only their businesses but their personal wealth and philanthropic interests, as evidenced by the growing number of family offices and family foundations.
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                          El Castillo: The Eco-Fairy Castle

                          By  Jonathan Story
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                          Located in the province of Cordoba, Argentina, El Castillo is a castle built in the early twentieth century, and run now as a hotel by the Fabrega family; They are in the business of international and ecological tourism.Among its strengths, El Castillo emphasizes that it is the only ecotourist facility in Argentina.

                            Published 27 Mar 2009

                            Reference 5583

                            Topic Strategy

                            Region South America

                            Industry Philanthropy,  Leisure, Travel and Tourism

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                            El Castillo: The Eco-Fairy Castle

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                            Located in the province of Cordoba, Argentina, El Castillo is a castle built in the early twentieth century, and run now as a hotel by the Fabrega family; They are in the business of international and ecological tourism.Among its strengths, El Castillo emphasizes that it is the only ecotourist facility in Argentina.
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