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23 case(s) found.

Trevor Field and the PlayPump

By  Jasjit Singh
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Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the “PlayPump”, a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel.

    Published 21 Apr 2017

    Reference 6299

    Length 2 page(s)

    Topic Responsibility

    Region Africa

    Industry Philanthropy,  Marketing and Advertising

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    Trevor Field and the PlayPump

    By  Jasjit Singh
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    Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the “PlayPump”, a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel.
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      Dow Corning Corp. - The Silicone Pioneer: Meet Customer Needs, Exactly

      By  Markus Christen,  Monica Wadhwa
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      Dow Corning has relied on innovation since its inception but is now facing increasing commodotization of a significant part of its product line. The case is about how customer needs change as markets evolve and mature. In response, the company applied a customer-focused marketing approach to understand how their needs - and therefore customer segments - had evolved over the years.

        Published 24 Jul 2017

        Reference 6027

        Length 10 page(s)

        Topic Marketing

        Region Global

        Industry Marketing and Advertising

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        Dow Corning Corp. - The Silicone Pioneer: Meet Customer Needs, Exactly

        By  Markus Christen,  Monica Wadhwa
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        Dow Corning has relied on innovation since its inception but is now facing increasing commodotization of a significant part of its product line. The case is about how customer needs change as markets evolve and mature. In response, the company applied a customer-focused marketing approach to understand how their needs - and therefore customer segments - had evolved over the years.
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          Velib': Sustainable Market Space?

          By  Renato Orsato,  Luk Van Wassenhove
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          Velib' is a station bicycle system in which rented bicycles can be picked up in one station and returned to a different one, and is an initiative of the mayor of Paris in partnership with JCDecaux, the giant advertising company. The system has been an instant success, with 50 million users in its first two years of operations.

            Published 28 Jun 2010

            Reference 5689

            Length 8 page(s)

            Topic Strategy

            Region Europe

            Industry Marketing and Advertising

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            Velib': Sustainable Market Space?

            By  Renato Orsato,  Luk Van Wassenhove
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            Velib' is a station bicycle system in which rented bicycles can be picked up in one station and returned to a different one, and is an initiative of the mayor of Paris in partnership with JCDecaux, the giant advertising company. The system has been an instant success, with 50 million users in its first two years of operations.
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              Archibald's Black & Decker (A): Solving a Classic Marketing Problem in the Power Tools Division

              By  Hernan A. Bruno,  Markus Christen,  Hilke Plassmann
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              Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?

                Published 26 Aug 2013

                Reference 5641

                Length 10 page(s)

                Topic Marketing

                Region Global

                Industry Marketing and Advertising

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                Archibald's Black & Decker (A): Solving a Classic Marketing Problem in the Power Tools Division

                By  Hernan A. Bruno,  Markus Christen,  Hilke Plassmann
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                Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?
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                  Archibald's Black & Decker (B): All Aboard For DeWalt

                  By  Markus Christen,  David A. Soberman
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                  Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?

                    Published 26 Aug 2013

                    Reference 5641

                    Length 3 page(s)

                    Topic Marketing

                    Region Global

                    Industry Marketing and Advertising

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                    Archibald's Black & Decker (B): All Aboard For DeWalt

                    By  Markus Christen,  David A. Soberman
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                    Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?
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                      LG Electronics in India: Reinventing the brand

                      By  Amitava Chattopadhyay,  Nina Paavola
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                      The case describes the first decade of LGEIL's experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge in back in 1997--building a premium brand image for LG.

                        Published 30 Nov 2008

                        Reference 5558

                        Length 30 page(s)

                        Topic Marketing

                        Region Asia

                        Industry International Trade and Development,  Marketing and Advertising

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                        LG Electronics in India: Reinventing the brand

                        By  Amitava Chattopadhyay,  Nina Paavola
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                        The case describes the first decade of LGEIL's experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge in back in 1997--building a premium brand image for LG.
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                          MAS Holdings: Leveraging Corporate Responsibility

                          By  Amitava Chattopadhyay,  Nina Paavola
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                          The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.

                            Published 31 May 2008

                            Reference 5512

                            Length 25 page(s)

                            Topic Marketing

                            Region Global

                            Industry Market Research,  Marketing and Advertising,  Apparel and Fashion

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                            MAS Holdings: Leveraging Corporate Responsibility

                            By  Amitava Chattopadhyay,  Nina Paavola
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                            The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.
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                              LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators

                              By  Joseph Lajos,  Amitava Chattopadhyay,  Eun-Ju Park
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                              The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.

                                Published 29 Nov 2007

                                Reference 5488

                                Length 30 page(s)

                                Topic Marketing

                                Region North America

                                Industry Consumer Goods,  Market Research,  Marketing and Advertising

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                                LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators

                                By  Joseph Lajos,  Amitava Chattopadhyay,  Eun-Ju Park
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                                The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.
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                                  BRITA: In Search of a Winning Strategy

                                  By  Amitava Chattopadhyay,  Douglas Milliken,  Nina Paavola
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                                  This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.

                                    Published 01 Jan 2007

                                    Reference 5426

                                    Length 21 page(s)

                                    Topic Marketing

                                    Region North America

                                    Industry Marketing and Advertising

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                                    BRITA: In Search of a Winning Strategy

                                    By  Amitava Chattopadhyay,  Douglas Milliken,  Nina Paavola
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                                    This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.
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                                      Bundling - Pure and Mixed

                                      By  Markus Christen
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                                      Product bundling is a marketing strategy that involves offering two or more products for sale as one combined product. This strategy is common in a number of industries including software and traveling. Bundles are typically sold at a big discount compared to the sum of the prices of individual items.

                                        Published 01 Nov 2004

                                        Reference 5234

                                        Length 2 page(s)

                                        Topic Marketing

                                        Industry Marketing and Advertising

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                                        Bundling - Pure and Mixed

                                        By  Markus Christen
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                                        Product bundling is a marketing strategy that involves offering two or more products for sale as one combined product. This strategy is common in a number of industries including software and traveling. Bundles are typically sold at a big discount compared to the sum of the prices of individual items.
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                                          Saatchi & Saatchi (A): Pioneers of Globalization in Advertising

                                          By  Paul Verdin,  Eline Van Poeck
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                                          This case describes the dramatic rise and fall of Saatchi and Saatchi in the Advertising industry, based on their vision of scale, globalization and diversification, driven by an aggressive acquisition strategy. The (A) case, set in 1988, is a condensed version based on the earlier INSEAD case by Sumantra Ghoshal and Alice Aves (INSEAD, 1989).

                                            Published 01 Oct 2004

                                            Reference 5200

                                            Length 19 page(s)

                                            Topic Strategy

                                            Region Global

                                            Industry Marketing and Advertising

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                                            Saatchi & Saatchi (A): Pioneers of Globalization in Advertising

                                            By  Paul Verdin,  Eline Van Poeck
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                                            This case describes the dramatic rise and fall of Saatchi and Saatchi in the Advertising industry, based on their vision of scale, globalization and diversification, driven by an aggressive acquisition strategy. The (A) case, set in 1988, is a condensed version based on the earlier INSEAD case by Sumantra Ghoshal and Alice Aves (INSEAD, 1989).
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                                              Saatchi & Saatchi (B): From Dream to Reality

                                              By  Paul Verdin,  Eline Van Poeck
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                                              The (B) case provides an update of the subsequent events leading to the downfall and further developments up to 2002, with WPP, led by the former S and S Finance Director, Martin Sorell, coming out as the ‘winner’ in this global consolidation game.

                                                Published 01 Oct 2004

                                                Reference 5200

                                                Length 9 page(s)

                                                Topic Strategy

                                                Region Global

                                                Industry Marketing and Advertising

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                                                Saatchi & Saatchi (B): From Dream to Reality

                                                By  Paul Verdin,  Eline Van Poeck
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                                                The (B) case provides an update of the subsequent events leading to the downfall and further developments up to 2002, with WPP, led by the former S and S Finance Director, Martin Sorell, coming out as the ‘winner’ in this global consolidation game.
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