Séverine de Wulf

The primary purpose of this case is to describe the challenges facing Rasurel, the swimwear brand of Lejaby, a French lingerie company that has set itself the ambition of revitalizing the image of Rasurel in the minds of consumers. The case focuses on the issues facing the company as it considers the launch of the Rasurel Summer 2004 collection.

Published 01 Dec 2004

Reference 5252

Topic Marketing

Industry Sporting Goods

Region Europe

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