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7 cases found.

Under Armour and the Sports Apparel and Footwear Industry in 2017

By  Karel Cool,  Olivier Daviron
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The case takes stock of the competitive and financial situation of Under Armour in 2017. After becoming a $5 billion corporation and seeing its stock price shoot to over $100 in 2015, it sees an equally spectacular drop to $20 by January 2017.

    Published 29 Jan 2018

    Reference 6367

    Topic Strategy

    Region North America

    Industry Sporting Goods

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    Under Armour and the Sports Apparel and Footwear Industry in 2017

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    The case takes stock of the competitive and financial situation of Under Armour in 2017. After becoming a $5 billion corporation and seeing its stock price shoot to over $100 in 2015, it sees an equally spectacular drop to $20 by January 2017.
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      Under Armour and the Sports Apparel and Footwear Industry in 2008

      By  Karel Cool,  Joseph Palumbo
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      The case describes how founder Kevin Plank built a very successful sports apparel company in the US to compete with the likes of giants Nike and Adidas. It analyzes the business model of Under Armour, its expansion beyond apparel into sports shoes, where Nike and Adidas are much more focused, and beyond the US market where its brand recognition is not established.

        Published 29 Mar 2011

        Reference 5576

        Topic Strategy

        Region North America

        Industry Sporting Goods

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        Under Armour and the Sports Apparel and Footwear Industry in 2008

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        The case describes how founder Kevin Plank built a very successful sports apparel company in the US to compete with the likes of giants Nike and Adidas. It analyzes the business model of Under Armour, its expansion beyond apparel into sports shoes, where Nike and Adidas are much more focused, and beyond the US market where its brand recognition is not established.
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          Tragedy on Everest

          By  David Breashears,  Morten T. Hansen,  Ludo Van der Heyden,  Elin Williams
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          This case describes the tragedy that occurred on Everest in 1996 - when teams led by highly-skilled guides got caught in a terrible storm, causing the death of the team leaders and several of the client climbers. It delves into the factors that help teams survive when they encounter turbulence, and why others in similar circumstances meet tragedy.

            Published 28 Sep 2011

            Reference 5519

            Topic Entrepreneurship

            Region Asia

            Industry Sporting Goods,  Entertainment

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            Tragedy on Everest

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            This case describes the tragedy that occurred on Everest in 1996 - when teams led by highly-skilled guides got caught in a terrible storm, causing the death of the team leaders and several of the client climbers. It delves into the factors that help teams survive when they encounter turbulence, and why others in similar circumstances meet tragedy.
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              Rasurel: Reviving an Ageing Brand

              By  Amitava Chattopadhyay,  Séverine de Wulf
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              The primary purpose of this case is to describe the challenges facing Rasurel, the swimwear brand of Lejaby, a French lingerie company that has set itself the ambition of revitalizing the image of Rasurel in the minds of consumers. The case focuses on the issues facing the company as it considers the launch of the Rasurel Summer 2004 collection.

                Published 01 Dec 2004

                Reference 5252

                Topic Marketing

                Region Europe

                Industry Sporting Goods

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                Rasurel: Reviving an Ageing Brand

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                The primary purpose of this case is to describe the challenges facing Rasurel, the swimwear brand of Lejaby, a French lingerie company that has set itself the ambition of revitalizing the image of Rasurel in the minds of consumers. The case focuses on the issues facing the company as it considers the launch of the Rasurel Summer 2004 collection.
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                  World Class Heroes for Russia: Olga Sloutsker and World Class Fitness Chain

                  By  Manfred F. R. Kets de Vries,  Elizabeth Florent-Treacy,  Konstantin Korotov
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                  Case Writers: Irina BOUDRINA, Elizabeth FLORENT-TREACY and Konstantin KOROTOV This case focuses primarily on a specific leadership style, based on an underlying system of values. Olga Sloutsker, founder and CEO of World Class gyms, has twin desires—to mother clients and employees, and to “seduce” them.

                    Published 01 Jan 2004

                    Reference 5180

                    Topic Entrepreneurship

                    Region Other Regions

                    Industry Sporting Goods

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                    World Class Heroes for Russia: Olga Sloutsker and World Class Fitness Chain

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                    Case Writers: Irina BOUDRINA, Elizabeth FLORENT-TREACY and Konstantin KOROTOV This case focuses primarily on a specific leadership style, based on an underlying system of values. Olga Sloutsker, founder and CEO of World Class gyms, has twin desires—to mother clients and employees, and to “seduce” them.
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                      Motivaction (A)

                      By  David Molian,  Michael Ullman
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                      At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?

                        Published 01 May 1996

                        Reference 4453

                        Topic Entrepreneurship

                        Region Europe

                        Industry Sporting Goods

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                        Motivaction (A)

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                        At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?
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                          Motivaction (B)

                          By  David Molian,  Michael Ullman
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                          At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?

                            Published 01 May 1996

                            Reference 4453

                            Topic Entrepreneurship

                            Region Europe

                            Industry Sporting Goods

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                            Motivaction (B)

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                            At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?
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