Karel Cool

Professor of Strategic Management
The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application.

Published 26 Feb 2018

Reference 6330

Topic Strategy

Industry Insurance

Region Europe

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The case takes stock of the competitive and financial situation of Under Armour in 2017. After becoming a $5 billion corporation and seeing its stock price shoot to over $100 in 2015, it sees an equally spectacular drop to $20 by January 2017.

Published 29 Jan 2018

Reference 6367

Topic Strategy

Industry Sporting Goods

Region North America

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The case describes the development of the Japanese tire company, Bridgestone, leader of the global tire industry. The focus is on Bridgestone’s strategic challenges as it seeks to extend its global leadership while increasing its presence in China.

Published 21 Apr 2017

Reference 6292

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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The case describes the development of the German company, Continental Tires, subsidiary of automotive supplier Continental AG, the world’s most profitable tire-maker. The tires division is one of the few that has been able to grow its global market share while maintaining a high level of profitability.

Published 21 Apr 2017

Reference 6293

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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The case focuses on the strategic challenges of Michelin as it seeks to regain global leadership of the tire industry, covering strategy and performance of the company since Jean-Dominique Sénard became CEO in 2012. It describes the dynamics of the global tire industry, the segmentation of the tire market and the main competitors. Michelin’s challenges in China are given particular attention.

Published 27 Feb 2017

Reference 6280

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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The case describes the development of the Indian tire company Apollo Tyres, and its quest to become a global Top-10 tire company. While it is well-established in India and has a foothold in Europe, it struggles to develop in the US and China. The case describes the accomplishments and challenges of the company as it extends its global footprint.

Published 27 Feb 2017

Reference 6270

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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The case describes the development of the South Korean tire company Hankook and its strategic challenges as it seeks to get into the ‘top five’ global tiremakers. Information on global industry dynamics, the segmentation of the market, industry economics and key competitors is provide by the case “Michelin in China in 2016”.

Published 27 Feb 2017

Reference 6282

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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In the ongoing battle among video game consoles, the case describes how the industry evolved from the early era of Atari domination up to the latter-day rivalry between Sony (PS3), Microsoft (XBox360) and Nintendo (Wii).

Published 27 Jan 2017

Reference 5130

Topic Strategy

Region North America

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The LendingClub case narrates the development of the leading marketplace lending organization in the USA from its founding in 2006 by Renaud Laplanche to the crisis of 2016.

Published 28 Nov 2016

Reference 6255

Topic Strategy

Industry Financial Services Banking

Region North America

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The case on Banco Santander is a complement to the case "Nordea and the European Market for Banking and Financial Services in 2015".

Published 24 Mar 2016

Reference 6201

Topic Strategy

Industry Financial Services Banking

Region Europe

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The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application.

Published 26 Feb 2018

Reference 6330

Topic Strategy

Industry Insurance

Region Europe

View case
Strategies for achieving leadership in winner-takes-all eco-systems