Karel Cool

Professor of Strategic Management
Founded in 2012 in Montreal, GHGSat uses high-resolution satellites to pinpoint and quantify methane emissions. With a team of over 120, it empowers customers across different industries and functions to reduce their environmental footprint, optimize their operations and uphold environmental regulations. Its users include some of the world’s largest oil and gas companies.

Published 24 Apr 2024

Reference 6876

Topic Responsibility

Industry Environmental Services Renewables & Environment

Region Global

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The case describes the ascend of EcoVadis in the market for supply chain sustainability ratings as well as its competitive position in 2023. EcoVadis is a platform that allows corporations to get transparency on the sustainability practices and status of their suppliers, and simultaneously allows suppliers to show their sustainability credentials to their corporate buyers.

Published 09 Apr 2024

Reference 6839

Topic Strategy

Region Global

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In April 2021, CEO Florent Menegaux outlined his “2030 Vision” for Michelin based on balanced value creation for “people, planet and profit”, making sustainability a cornerstone of his strategy.

Published 24 Oct 2023

Reference 6697

Topic Strategy

Region Global

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The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application.

Published 26 Feb 2018

Reference 6330

Topic Strategy

Industry Insurance

Region Europe

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The case takes stock of the competitive and financial situation of Under Armour in 2017. After becoming a $5 billion corporation and seeing its stock price shoot to over $100 in 2015, it sees an equally spectacular drop to $20 by January 2017.

Published 29 Jan 2018

Reference 6367

Topic Strategy

Industry Sporting Goods

Region North America

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The case describes the development of the Japanese tire company, Bridgestone, leader of the global tire industry. The focus is on Bridgestone’s strategic challenges as it seeks to extend its global leadership while increasing its presence in China.

Published 21 Apr 2017

Reference 6292

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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The case describes the development of the German company, Continental Tires, subsidiary of automotive supplier Continental AG, the world’s most profitable tire-maker. The tires division is one of the few that has been able to grow its global market share while maintaining a high level of profitability.

Published 21 Apr 2017

Reference 6293

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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The case describes the development of the South Korean tire company Hankook and its strategic challenges as it seeks to get into the ‘top five’ global tiremakers. Information on global industry dynamics, the segmentation of the market, industry economics and key competitors is provide by the case “Michelin in China in 2016”.

Published 27 Feb 2017

Reference 6282

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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The case focuses on the strategic challenges of Michelin as it seeks to regain global leadership of the tire industry, covering strategy and performance of the company since Jean-Dominique Sénard became CEO in 2012. It describes the dynamics of the global tire industry, the segmentation of the tire market and the main competitors. Michelin’s challenges in China are given particular attention.

Published 27 Feb 2017

Reference 6280

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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The case describes the development of the Indian tire company Apollo Tyres, and its quest to become a global Top-10 tire company. While it is well-established in India and has a foothold in Europe, it struggles to develop in the US and China. The case describes the accomplishments and challenges of the company as it extends its global footprint.

Published 27 Feb 2017

Reference 6270

Topic Strategy

Industry Logistics and Supply Chain

Region Global

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The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application.

Published 26 Feb 2018

Reference 6330

Topic Strategy

Industry Insurance

Region Europe

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Sustainability as a Business Opportunity, Ecosystem Creation and Leadership, Creating Network Value in Platforms and Innovation Ecosystems, Leading Supply Chains for Competitive Advantage and Value Creation