What does it take to build the infrastructure to recycle plastic bottles that is economically viable? The case looks at the economics of the circular economy, focusing on the development of a business case for a beverage producer to create a closed-loop PET bottle recycling facility on the island of Malta.

This mini case study focuses on one of the building blocks of a circular economy – design-for-circularity – either of an entire product or its components and materials. Rather than ending up as landfill, they are sent back to the production system to be re-made (into a copy of the original, for the same intended use).

In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies’ product return streams and how they turned this idea into a successful business.

In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies’ product return streams and how they turned this idea into a successful business.