Atalay Atasu

Professor of Technology and Operations Management
The case describes how the Greek oil-spill specialist Polygreen diversified into municipal waste management and turned the Aegean paradise of Tilos into the world’s first zero-waste island. Focusing on the company’s charismatic CEO, Athanasios Polychronopoulos, the case follows the implementation of a business model based on the principles of the circular economy.

Published 27 Nov 2023

Reference 6841

Topic Operations

Industry Utilities

Region Europe

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This case study tells the story of Ambienta, an Italy-based asset management company that was an early entrant in the field of sustainable investing. From the very beginning, founder and managing partner Nino Tronchetti Provera saw sustainability as a “mega-trend” with broad implications for the national economy.

Published 14 Nov 2022

Reference 6770

Topic Responsibility

Industry Investment Banking

Region Europe

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This is the second of a two-part case study about Ambienta, a leading European asset manager focused on environmental sustainability. Case A introduces students and participants to the company and its unique profile in the industry.

Published 14 Nov 2022

Reference 6770

Topic Responsibility

Industry Investment Banking

Region Europe

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ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for ‘circular’ fashion?

Published 18 May 2022

Reference 6695

Topic Responsibility

Industry Apparel and Fashion

Region Europe

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What does it take to build the infrastructure to recycle plastic bottles that is economically viable? The case looks at the economics of the circular economy, focusing on the development of a business case for a beverage producer to create a closed-loop PET bottle recycling facility on the island of Malta.

Published 06 Jul 2021

Reference 6673

Topic Responsibility

Industry Retail

Region Europe

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This mini case study focuses on one of the building blocks of a circular economy – design-for-circularity – either of an entire product or its components and materials. Rather than ending up as landfill, they are sent back to the production system to be re-made (into a copy of the original, for the same intended use).

Published 19 May 2021

Reference 6670

Topic Strategy

Region Asia

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In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies’ product return streams and how they turned this idea into a successful business.

Published 30 Nov 2008

Reference 5521

Topic Operations

Industry Electrical/Electronic Manufacturing

Region Europe

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In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies’ product return streams and how they turned this idea into a successful business.

Published 30 Nov 2008

Reference 5521

Topic Operations

Industry Electrical/Electronic Manufacturing

Region Europe

View case
Sustainable Operations Management, Circular Economy, Extended Producer Responsibility