Atalay Atasu

Professor of Technology and Operations Management
What does it take to build the infrastructure to recycle plastic bottles that is economically viable? The case looks at the economics of the circular economy, focusing on the development of a business case for a beverage producer to create a closed-loop PET bottle recycling facility on the island of Malta.

Published 06 Jul 2021

Reference 6673

Topic Responsibility

Industry Retail

Region Europe

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This mini case study focuses on one of the building blocks of a circular economy – design-for-circularity – either of an entire product or its components and materials. Rather than ending up as landfill, they are sent back to the production system to be re-made (into a copy of the original, for the same intended use).

Published 19 May 2021

Reference 6670

Topic Strategy

Region Asia

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In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies’ product return streams and how they turned this idea into a successful business.

Published 30 Nov 2008

Reference 5521

Topic Operations

Industry Electrical/Electronic Manufacturing

Region Europe

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In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies’ product return streams and how they turned this idea into a successful business.

Published 30 Nov 2008

Reference 5521

Topic Operations

Industry Electrical/Electronic Manufacturing

Region Europe

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Sustainable Operations Management