Laura Heely

Laura Heely

INSEAD MBA' 17J
The case study documents the process involved in reducing carbon emissions at INSEAD, and outlines what it takes to develop a rigorous emissions reduction plan.

Published 05 Dec 2023

Reference 6809

Topic Responsibility

Industry Education Management

Region Global

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This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 18 Sep 2023

Reference 6597

Topic Marketing

Industry Insurance

Region Global

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The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.

Published 23 May 2023

Reference 6596

Topic Operations

Industry Agriculture

Region North America

View case
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 02 Mar 2023

Reference 6597

Topic Marketing

Industry Insurance

Region Global

View case
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 02 Mar 2023

Reference 6597

Topic Marketing

Industry Insurance

Region Global

View case
White lies (inflated claims) cost the insurance industry billions of dollars every year. After investing heavily to automate workflows (from policy subscription to claims processing), digitization has ironically made fraud easier to commit and harder to catch.

Published 23 Jan 2023

Reference 6752

Topic Operations

Industry Security and Investigations

Region Europe

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This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

Published 26 Jul 2022

Reference 6751

Topic Entrepreneurship

Industry Music

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The case explores the direct investment strategy of CPP Investments, one of the largest and most influential pension funds and private equity investors globally. Through an analysis of its acquisition and later sale of a controlling stake in GlobalLogic, students follow the Canadian Pension Fund’s private equity and venture capital investing strategy.

Published 18 May 2022

Reference 6732

Topic Economics & Finance

Industry Venture Capital Private Equity

Region North America

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En Classe is an educational foundation operating in Kinshasa, capital of the Democratic Republic of Congo (DRC), one of the poorest countries in the world, where nearly 61 million people live on less than $1.90 a day. Twelve million children do not attend school and only a quarter of those who do ultimately complete secondary education.

Published 02 Feb 2021

Reference 6495

Topic Strategy

Industry Education Management Non-Profit Organization Management

Region Africa

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The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.

Published 14 Jan 2021

Reference 6596

Topic Operations

Industry Agriculture

Region North America

View case
The case study documents the process involved in reducing carbon emissions at INSEAD, and outlines what it takes to develop a rigorous emissions reduction plan.

Published 05 Dec 2023

Reference 6809

Topic Responsibility

Industry Education Management

Region Global

View case
White lies (inflated claims) cost the insurance industry billions of dollars every year. After investing heavily to automate workflows (from policy subscription to claims processing), digitization has ironically made fraud easier to commit and harder to catch.

Published 23 Jan 2023

Reference 6752

Topic Operations

Industry Security and Investigations

Region Europe

View case
This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

Published 26 Jul 2022

Reference 6751

Topic Entrepreneurship

Industry Music

View case
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 01 Jul 2020

Reference 6597

Topic Marketing

Industry Insurance

Region Global

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Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

Published 25 Jun 2018

Reference 6402

Topic Marketing

Industry Restaurants Food and Beverages Production Health, Wellness and Fitness

Region Global

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After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

Published 06 Jun 2018

Reference 6317

Topic Marketing

Industry Dairy Food and Beverages Production

Region Europe

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