Laura Heely

Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

Published 25 Jun 2018

Reference 6402

Topic Marketing

Industry Restaurants Food and Beverages Production Health, Wellness and Fitness

Region Global

View case
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

Published 06 Jun 2018

Reference 6317

Topic Marketing

Industry Dairy Food and Beverages Production

Region Europe

View case
Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

Published 25 Jun 2018

Reference 6402

Topic Marketing

Industry Restaurants Food and Beverages Production Health, Wellness and Fitness

Region Global

View case
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

Published 06 Jun 2018

Reference 6317

Topic Marketing

Industry Dairy Food and Beverages Production

Region Europe

View case