Laura Heely

Laura Heely

INSEAD MBA' 17J

Carbon Commitments: Designing a Global Greenhouse Gas Emissions Reduction Plan for INSEAD Business School

By  Atalay Atasu,  Laura Heely
Add to cart extra
The case study documents the process involved in reducing carbon emissions at INSEAD, and outlines what it takes to develop a rigorous emissions reduction plan.

    Published 05 Dec 2023

    Reference 6809

    Topic Responsibility

    Industry Education Management

    Region Global

    View case

    Carbon Commitments: Designing a Global Greenhouse Gas Emissions Reduction Plan for INSEAD Business School

    Add to cart extra
    The case study documents the process involved in reducing carbon emissions at INSEAD, and outlines what it takes to develop a rigorous emissions reduction plan.
      View case

      Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Portuguese)

      By  Laura Heely,  Wolfgang Ulaga,  Ziv Carmon
      Add to cart extra
      This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

        Published 18 Sep 2023

        Reference 6597

        Topic Marketing

        Industry Insurance

        Region Global

        View case

        Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Portuguese)

        Add to cart extra
        This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
          View case

          BeefChain: Blockchain and the Dynamics of Traceability, Quality and Value Capture in the Beef Industry (Spanish)

          By  Peter Zemsky,  Enver Yucesan,  Laura Heely
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          The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.

            Published 23 May 2023

            Reference 6596

            Topic Operations

            Industry Agriculture

            Region North America

            View case

            BeefChain: Blockchain and the Dynamics of Traceability, Quality and Value Capture in the Beef Industry (Spanish)

            Add to cart extra
            The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.
              View case

              Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Russian)

              By  Wolfgang Ulaga,  Ziv Carmon,  Laura Heely
              Add to cart extra
              This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

                Published 02 Mar 2023

                Reference 6597

                Topic Marketing

                Industry Insurance

                Region Global

                View case

                Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Russian)

                Add to cart extra
                This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
                  View case

                  Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Spanish)

                  By  Wolfgang Ulaga,  Ziv Carmon,  Laura Heely
                  Add to cart extra
                  This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

                    Published 02 Mar 2023

                    Reference 6597

                    Topic Marketing

                    Industry Insurance

                    Region Global

                    View case

                    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Spanish)

                    Add to cart extra
                    This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
                      View case

                      To Catch a Thief: Explainable AI in Insurance Fraud Detection

                      By  Antoine Desir,  Ville Satopaa,  Eric Sibony,  Laura Heely
                      Add to cart award extra
                      White lies (inflated claims) cost the insurance industry billions of dollars every year. After investing heavily to automate workflows (from policy subscription to claims processing), digitization has ironically made fraud easier to commit and harder to catch.

                        Published 23 Jan 2023

                        Reference 6752

                        Topic Operations

                        Industry Security and Investigations

                        Region Europe

                        View case

                        To Catch a Thief: Explainable AI in Insurance Fraud Detection

                        Add to cart award extra
                        White lies (inflated claims) cost the insurance industry billions of dollars every year. After investing heavily to automate workflows (from policy subscription to claims processing), digitization has ironically made fraud easier to commit and harder to catch.
                          View case

                          Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

                          By  Noah Askin,  Laura Heely
                          Add to cart extra
                          This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

                            Published 26 Jul 2022

                            Reference 6751

                            Topic Entrepreneurship

                            Industry Music

                            View case

                            Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

                            Add to cart extra
                            This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.
                              View case

                              Going for Global: Building a Winning Private Equity Platform at Canada's Largest Pension Fund, CPP Investments

                              By  Claudia Zeisberger,  Laura Heely
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                              The case explores the direct investment strategy of CPP Investments, one of the largest and most influential pension funds and private equity investors globally. Through an analysis of its acquisition and later sale of a controlling stake in GlobalLogic, students follow the Canadian Pension Fund’s private equity and venture capital investing strategy.

                                Published 18 May 2022

                                Reference 6732

                                Topic Economics & Finance

                                Industry Venture Capital,  Private Equity

                                Region North America

                                View case

                                Going for Global: Building a Winning Private Equity Platform at Canada's Largest Pension Fund, CPP Investments

                                Add to cart
                                The case explores the direct investment strategy of CPP Investments, one of the largest and most influential pension funds and private equity investors globally. Through an analysis of its acquisition and later sale of a controlling stake in GlobalLogic, students follow the Canadian Pension Fund’s private equity and venture capital investing strategy.
                                  View case

                                  En Classe: Aligning Incentives in the Public School System across Democratic Republic of Congo

                                  By  Victoria Sevcenko,  Laura Heely,  Daan Stolk
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                                  En Classe is an educational foundation operating in Kinshasa, capital of the Democratic Republic of Congo (DRC), one of the poorest countries in the world, where nearly 61 million people live on less than $1.90 a day. Twelve million children do not attend school and only a quarter of those who do ultimately complete secondary education.

                                    Published 02 Feb 2021

                                    Reference 6495

                                    Topic Strategy

                                    Industry Education Management,  Non-Profit Organization Management

                                    Region Africa

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                                    En Classe: Aligning Incentives in the Public School System across Democratic Republic of Congo

                                    Add to cart
                                    En Classe is an educational foundation operating in Kinshasa, capital of the Democratic Republic of Congo (DRC), one of the poorest countries in the world, where nearly 61 million people live on less than $1.90 a day. Twelve million children do not attend school and only a quarter of those who do ultimately complete secondary education.
                                      View case

                                      BeefChain: Blockchain and the Dynamics of Traceability, Quality and Value Capture in the Beef Industry

                                      By  Peter Zemsky,  Enver Yucesan,  Laura Heely
                                      Add to cart popular
                                      The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.

                                        Published 14 Jan 2021

                                        Reference 6596

                                        Topic Operations

                                        Industry Agriculture

                                        Region North America

                                        View case

                                        BeefChain: Blockchain and the Dynamics of Traceability, Quality and Value Capture in the Beef Industry

                                        Add to cart popular
                                        The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.
                                          View case

                                          Carbon Commitments: Designing a Global Greenhouse Gas Emissions Reduction Plan for INSEAD Business School

                                          By  Atalay Atasu,  Laura Heely
                                          Add to cart extra
                                          The case study documents the process involved in reducing carbon emissions at INSEAD, and outlines what it takes to develop a rigorous emissions reduction plan.

                                            Published 05 Dec 2023

                                            Reference 6809

                                            Topic Responsibility

                                            Industry Education Management

                                            Region Global

                                            View case

                                            Carbon Commitments: Designing a Global Greenhouse Gas Emissions Reduction Plan for INSEAD Business School

                                            Add to cart extra
                                            The case study documents the process involved in reducing carbon emissions at INSEAD, and outlines what it takes to develop a rigorous emissions reduction plan.
                                              View case

                                              To Catch a Thief: Explainable AI in Insurance Fraud Detection

                                              By  Antoine Desir,  Ville Satopaa,  Eric Sibony,  Laura Heely
                                              Add to cart award extra
                                              White lies (inflated claims) cost the insurance industry billions of dollars every year. After investing heavily to automate workflows (from policy subscription to claims processing), digitization has ironically made fraud easier to commit and harder to catch.

                                                Published 23 Jan 2023

                                                Reference 6752

                                                Topic Operations

                                                Industry Security and Investigations

                                                Region Europe

                                                View case

                                                To Catch a Thief: Explainable AI in Insurance Fraud Detection

                                                Add to cart award extra
                                                White lies (inflated claims) cost the insurance industry billions of dollars every year. After investing heavily to automate workflows (from policy subscription to claims processing), digitization has ironically made fraud easier to commit and harder to catch.
                                                  View case

                                                  Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

                                                  By  Noah Askin,  Laura Heely
                                                  Add to cart extra
                                                  This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

                                                    Published 26 Jul 2022

                                                    Reference 6751

                                                    Topic Entrepreneurship

                                                    Industry Music

                                                    View case

                                                    Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

                                                    Add to cart extra
                                                    This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.
                                                      View case

                                                      Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

                                                      By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
                                                      Add to cart popular award extra
                                                      This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

                                                        Published 01 Jul 2020

                                                        Reference 6597

                                                        Topic Marketing

                                                        Industry Insurance

                                                        Region Global

                                                        View case

                                                        Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

                                                        Add to cart popular award extra
                                                        This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
                                                          View case

                                                          Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

                                                          By  Pierre Chandon,  Laura Heely,  Fernando Machado
                                                          Add to cart popular extra
                                                          Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

                                                            Published 25 Jun 2018

                                                            Reference 6402

                                                            Topic Marketing

                                                            Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

                                                            Region Global

                                                            View case

                                                            Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

                                                            Add to cart popular extra
                                                            Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
                                                              View case

                                                              Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                                                              By  Pierre Chandon,  Laura Heely
                                                              Add to cart award extra
                                                              After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                                                                Published 06 Jun 2018

                                                                Reference 6317

                                                                Topic Marketing

                                                                Industry Dairy,  Food and Beverages Production

                                                                Region Europe

                                                                View case

                                                                Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                                                                Add to cart award extra
                                                                After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                                                                  View case