Laura Heely

This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 01 Jul 2020

Reference 6597

Topic Marketing

Industry Insurance

Region Global

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In 2017, Chen Amit and Oren Zeev, co-founders of Tipalti, an end-to-end payment processing start-up, are about to close its Series C investment round when they receive a warning about one of the new investors slated to fund over half the round.

Published 06 Apr 2020

Reference 6570

Topic Entrepreneurship

Industry Financial Services

Region North America

View case
In 2017, Chen Amit and Oren Zeev, co-founders of Tipalti, an end-to-end payment processing start-up, are about to close its Series C investment round when they receive a warning about one of the new investors slated to fund over half the round.

Published 06 Apr 2020

Reference 6570

Topic Entrepreneurship

Industry Financial Services

Region North America

View case
Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

Published 25 Jun 2018

Reference 6402

Topic Marketing

Industry Restaurants Food and Beverages Production Health, Wellness and Fitness

Region Global

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After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

Published 06 Jun 2018

Reference 6317

Topic Marketing

Industry Dairy Food and Beverages Production

Region Europe

View case
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 01 Jul 2020

Reference 6597

Topic Marketing

Industry Insurance

Region Global

View case
Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

Published 25 Jun 2018

Reference 6402

Topic Marketing

Industry Restaurants Food and Beverages Production Health, Wellness and Fitness

Region Global

View case
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

Published 06 Jun 2018

Reference 6317

Topic Marketing

Industry Dairy Food and Beverages Production

Region Europe

View case