Pierre Chandon

Professor of Marketing
Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

Published 31 Aug 2018

Reference 6424

Topic Marketing

Industry Computer Software Health, Wellness and Fitness

Region North America

View case
Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

Published 25 Jun 2018

Reference 6402

Topic Marketing

Industry Restaurants Food and Beverages Production Health, Wellness and Fitness

Region Global

View case
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

Published 06 Jun 2018

Reference 6317

Topic Marketing

Industry Dairy Food and Beverages Production

Region Europe

View case
In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

Published 04 May 2018

Reference 6198

Topic Marketing

Region Global

View case
In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

Published 04 May 2018

Reference 6198

Topic Marketing

Region Global

View case

In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

Published 11 Oct 2017

Reference 6198

Topic Marketing

Industry Higher Education

Region Global

View case
In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

Published 11 Oct 2017

Reference 6198

Topic Marketing

Industry Higher Education

Region Global

View case
Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

Published 01 Apr 2015

Reference 5960

Topic Marketing

Region Asia

View case
Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

Published 28 May 2014

Reference 5960

Topic Marketing

Region Asia

View case
Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

Published 07 May 2013

Reference 5960

Topic Marketing

Industry Cosmetics Luxury Goods and Jewelry

Region Asia

View case
Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

Published 31 Aug 2018

Reference 6424

Topic Marketing

Industry Computer Software Health, Wellness and Fitness

Region North America

View case
Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

Published 25 Jun 2018

Reference 6402

Topic Marketing

Industry Restaurants Food and Beverages Production Health, Wellness and Fitness

Region Global

View case
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

Published 06 Jun 2018

Reference 6317

Topic Marketing

Industry Dairy Food and Beverages Production

Region Europe

View case

In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

Published 11 Oct 2017

Reference 6198

Topic Marketing

Industry Higher Education

Region Global

View case
Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

Published 07 May 2013

Reference 5960

Topic Marketing

Industry Cosmetics Luxury Goods and Jewelry

Region Asia

View case
Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

Published 28 Jun 2010

Reference 5685

Topic Marketing

Industry Consumer Goods

Region Europe

View case
Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

Published 30 Nov 2007

Reference 4929

Topic Marketing

Industry Cosmetics Luxury Goods and Jewelry

Region Europe

View case
Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Published 01 Feb 2004

Reference 5188

Topic Marketing

Industry Consumer Goods

Region South America

View case
Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

Published 01 Jan 2004

Reference 4948

Topic Marketing

Industry Apparel and Fashion

Region Europe

View case
Food and Obesity