Pedro Pacheco Guimaraes

Cases from same author
Cases with Extra

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Spanish)

By Pedro Pacheco Guimaraes, Pierre Chandon

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Published 28 Feb 2013

Reference 5188

Topic Marketing

Region South America

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Spanish)

By Pedro Pacheco Guimaraes, Pierre Chandon
Published 28 Feb 2013
Reference 5188
Topic Marketing
Region South America

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Portuguese)

By Pedro Pacheco Guimaraes, Pierre Chandon

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Published 14 Jan 2010

Reference 5188

Topic Marketing

Region South America

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Portuguese)

By Pedro Pacheco Guimaraes, Pierre Chandon
Published 14 Jan 2010
Reference 5188
Topic Marketing
Region South America

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

By Pierre Chandon, Pedro Pacheco Guimaraes

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Published 01 Feb 2004

Reference 5188

Topic Marketing

Industry Consumer Goods

Region South America

Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

By Pierre Chandon, Pedro Pacheco Guimaraes
Published 01 Feb 2004
Reference 5188
Topic Marketing
Region South America
Industry Consumer Goods

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

By Pierre Chandon, Pedro Pacheco Guimaraes

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Published 01 Feb 2004

Reference 5188

Topic Marketing

Industry Consumer Goods

Region South America

Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

By Pierre Chandon, Pedro Pacheco Guimaraes
Published 01 Feb 2004
Reference 5188
Topic Marketing
Region South America
Industry Consumer Goods

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.