Pedro Pacheco Guimaraes

INSEAD MBA' 03J
CASE STUDY

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Spanish)

By  Pedro Pacheco Guimaraes,  Pierre Chandon
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Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

    Published 28 Feb 2013

    Reference 5188

    Topic Marketing

    Industry Consumer Goods

    Region South America

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    Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Spanish)

    Add to Cart extra

    Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

      View
      CASE STUDY

      Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Portuguese)

      By  Pedro Pacheco Guimaraes,  Pierre Chandon
      Add to Cart extra

      Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

        Published 14 Jan 2010

        Reference 5188

        Topic Marketing

        Industry Consumer Goods

        Region South America

        View

        Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Portuguese)

        Add to Cart extra

        Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

          View
          CASE STUDY

          Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

          By  Pierre Chandon,  Pedro Pacheco Guimaraes
          Add to Cart popular award extra

          Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

            Published 01 Feb 2004

            Reference 5188

            Topic Marketing

            Industry Consumer Goods

            Region South America

            View

            Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

            Add to Cart popular award extra

            Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

              View
              CASE STUDY

              Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

              By  Pierre Chandon,  Pedro Pacheco Guimaraes
              Add to Cart popular award extra

              Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

                Published 01 Feb 2004

                Reference 5188

                Topic Marketing

                Industry Consumer Goods

                Region South America

                View

                Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                Add to Cart popular award extra

                Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

                  View