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81 case(s) found.

Tatung: Lin Family Ousted in Third Generation, Outsiders Win Control

By  Morten Bennedsen,  Hsi-Mei Chung,  Yi-Chun Lu,  Brian Henry
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This case explores the downfall of a century-old family-owned and managed firm in Taiwan called Tatung. It follows its history from a construction company firm with large land holdings in Northern Taiwan to one of the most well-known makers of electronic appliances.

    Published 03 Jul 2024

    Reference 6900

    Length 8 page(s)

    Topic Family Business

    Region Asia

    Industry Consumer Goods,  Consumer Electronics

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    Tatung: Lin Family Ousted in Third Generation, Outsiders Win Control

    By  Morten Bennedsen,  Hsi-Mei Chung,  Yi-Chun Lu,  Brian Henry
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    This case explores the downfall of a century-old family-owned and managed firm in Taiwan called Tatung. It follows its history from a construction company firm with large land holdings in Northern Taiwan to one of the most well-known makers of electronic appliances.
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      Tatung: Lin Family Ousted in Third Generation, Outsiders Win Control (Chinese)

      By  Morten Bennedsen,  Hsi-Mei Chung,  Yi-Chun Lu,  Brian Henry
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      This case explores the downfall of a century-old family-owned and managed firm in Taiwan called Tatung. It follows its history from a construction company firm with large land holdings in Northern Taiwan to one of the most well-known makers of electronic appliances.

        Published 23 Oct 2024

        Reference 6900

        Length 7 page(s)

        Topic Family Business

        Region Asia

        Industry Consumer Goods,  Consumer Electronics

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        Tatung: Lin Family Ousted in Third Generation, Outsiders Win Control (Chinese)

        By  Morten Bennedsen,  Hsi-Mei Chung,  Yi-Chun Lu,  Brian Henry
        Add to cart extra new
        This case explores the downfall of a century-old family-owned and managed firm in Taiwan called Tatung. It follows its history from a construction company firm with large land holdings in Northern Taiwan to one of the most well-known makers of electronic appliances.
          View case

          Citron: Global Expansion of a Consumer Goods Start-up from the Middle East

          By  Vikas A. Aggarwal,  Katia Kachan
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          In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?

            Published 25 Aug 2022

            Reference 6768

            Length 15 page(s)

            Topic Entrepreneurship

            Region Middle-East

            Industry Consumer Goods

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            Citron: Global Expansion of a Consumer Goods Start-up from the Middle East

            By  Vikas A. Aggarwal,  Katia Kachan
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            In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?
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              Anheuser-Busch InBev Acquisition of SABMiller: What Next for Megabrew?

              By  Massimo Massa,  Ludo Van der Heyden,  Jean Wee
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              This case, described as the last big merger in the global beer industry, involves a valuation of the merged company using a basic discounted cash flow (DCF) methodology. Students are asked to calculate and compare the value of the merged entity with the standalone valuations of the respective companies to see if there is indeed value in merging.

                Published 11 Mar 2024

                Reference 6704

                Length 34 page(s)

                Topic Economics & Finance

                Region Global

                Industry Consumer Goods,  Food and Beverages Production

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                Anheuser-Busch InBev Acquisition of SABMiller: What Next for Megabrew?

                By  Massimo Massa,  Ludo Van der Heyden,  Jean Wee
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                This case, described as the last big merger in the global beer industry, involves a valuation of the merged company using a basic discounted cash flow (DCF) methodology. Students are asked to calculate and compare the value of the merged entity with the standalone valuations of the respective companies to see if there is indeed value in merging.
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                  Are Chocolate Eaters Really SDG Smart?

                  By  Luk Van Wassenhove,  Viktor Pot,  Sarah Dewilde,  Thomas Breugem
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                  Since its inception in 2015, the 2030 Agenda for the UN Sustainable Development Goals (SDG) has provided a blueprint for shared prosperity in a sustainable world — a world where all people live productive, vibrant, and peaceful lives on a healthy planet. With less than a decade to go, we need to ask if we are laying the right foundation to achieve the SDGs. How “SDG-smart” are we?

                    Published 27 May 2021

                    Reference 6604

                    Length 79 page(s)

                    Topic Responsibility

                    Region Global

                    Industry Consumer Goods,  Food and Beverages Production

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                    Are Chocolate Eaters Really SDG Smart?

                    By  Luk Van Wassenhove,  Viktor Pot,  Sarah Dewilde,  Thomas Breugem
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                    Since its inception in 2015, the 2030 Agenda for the UN Sustainable Development Goals (SDG) has provided a blueprint for shared prosperity in a sustainable world — a world where all people live productive, vibrant, and peaceful lives on a healthy planet. With less than a decade to go, we need to ask if we are laying the right foundation to achieve the SDGs. How “SDG-smart” are we?
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                      An Innovation that has Changed the Lives of Women in India

                      By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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                      In the year 2000, only 2% of women in India used menstrual hygiene products. Almost a quarter-billion relied on cloth rags and many rural women were banished to a hut during their monthly cycle. In these unsanitary conditions, 62.4% had experienced at least one reproductive tract infection, with the result that teenage hysterectomies were not uncommon.

                        Published 29 Nov 2019

                        Reference 6521

                        Length 14 page(s)

                        Topic Strategy

                        Region Asia

                        Industry Consumer Goods,  Health, Wellness and Fitness

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                        An Innovation that has Changed the Lives of Women in India

                        By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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                        In the year 2000, only 2% of women in India used menstrual hygiene products. Almost a quarter-billion relied on cloth rags and many rural women were banished to a hut during their monthly cycle. In these unsanitary conditions, 62.4% had experienced at least one reproductive tract infection, with the result that teenage hysterectomies were not uncommon.
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                          Perfume Branding: Strategies for Succeeding in India's Fragrance Market

                          By  Amitava Chattopadhyay,  Haiyang Yang
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                          This case explores how an Indian firm breaks into a product category dominated by international players. Titan, a Tata Group subsidiary and leading jewellery firm, wants to enter the fragrance category and challenge established foreign brands.

                            Published 28 Jun 2019

                            Reference 6458

                            Length 15 page(s)

                            Topic Marketing

                            Region Asia

                            Industry Consumer Goods,  Luxury Goods and Jewelry

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                            Perfume Branding: Strategies for Succeeding in India's Fragrance Market

                            By  Amitava Chattopadhyay,  Haiyang Yang
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                            This case explores how an Indian firm breaks into a product category dominated by international players. Titan, a Tata Group subsidiary and leading jewellery firm, wants to enter the fragrance category and challenge established foreign brands.
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                              Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

                              By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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                              The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

                                Published 13 Feb 2019

                                Reference 6455

                                Length 19 page(s)

                                Topic Strategy

                                Region Global

                                Industry Consumer Goods,  Mechanical or Industrial Engineering

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                                Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

                                By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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                                The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
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                                  Earthspired: Building a Brand for Social Impact

                                  By  Amitava Chattopadhyay,  Arun Nagpal,  Deepanjan Datta,  Satya Dash,  Savara Raghav Raj
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                                  Mrida (Sanskrit for soil), a fledgling social business venture, uses the ‘Earthspired’ brand to sell products made from high-value plants and herbs – sourced sustainably from small farmers in India – to middle-class consumers.

                                    Published 29 Jan 2018

                                    Reference 6366

                                    Length 34 page(s)

                                    Topic Responsibility

                                    Region Asia

                                    Industry Consumer Goods,  Food and Beverages Production

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                                    Earthspired: Building a Brand for Social Impact

                                    By  Amitava Chattopadhyay,  Arun Nagpal,  Deepanjan Datta,  Satya Dash,  Savara Raghav Raj
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                                    Mrida (Sanskrit for soil), a fledgling social business venture, uses the ‘Earthspired’ brand to sell products made from high-value plants and herbs – sourced sustainably from small farmers in India – to middle-class consumers.
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                                      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

                                      By  L. Felipe Monteiro
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                                      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                                        Published 21 Apr 2017

                                        Reference 6291

                                        Length 19 page(s)

                                        Topic Strategy

                                        Region Europe

                                        Industry Consumer Goods,  Luxury Goods and Jewelry

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                                        The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

                                        By  L. Felipe Monteiro
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                                        The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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                                          The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

                                          By  L. Felipe Monteiro,  Anne-Marie Carrick
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                                          The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                                            Published 24 Jul 2017

                                            Reference 6291

                                            Length 11 page(s)

                                            Topic Strategy

                                            Region Europe

                                            Industry Consumer Goods,  Luxury Goods and Jewelry

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                                            The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

                                            By  L. Felipe Monteiro,  Anne-Marie Carrick
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                                            The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                                              View case

                                              The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age (Japanese)

                                              By  L. Felipe Monteiro
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                                              The Swiss company Tag Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                                                Published 23 Aug 2023

                                                Reference 6291

                                                Length 20 page(s)

                                                Topic Strategy

                                                Region Global

                                                Industry Consumer Goods,  Luxury Goods and Jewelry

                                                View case

                                                The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age (Japanese)

                                                By  L. Felipe Monteiro
                                                Add to cart extra
                                                The Swiss company Tag Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                                                  View case