Katia Kachan

INSEAD MBA' 16D

Salmon Evolution’s IPO (A): Architecting Brand Growth from Startup to Scaleup

By  Frederic Godart,  David Dubois,  Katia Kachan
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Salmon Evolution, a Norwegian on-land salmon farming company, was established in 2017 with a vision of innovating in the industry to ensure sustainability. Trond Håkon Schaug-Pettersen, transitioning from CFO to CEO in January 2023, played a pivotal role in its capitalization journey from private placements to public markets.

    Published 27 Jun 2024

    Reference 6879

    Topic Leadership & Organisations

    Industry Agriculture,  Financial Services

    Region Europe

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    Salmon Evolution’s IPO (A): Architecting Brand Growth from Startup to Scaleup

    Add to cart new
    Salmon Evolution, a Norwegian on-land salmon farming company, was established in 2017 with a vision of innovating in the industry to ensure sustainability. Trond Håkon Schaug-Pettersen, transitioning from CFO to CEO in January 2023, played a pivotal role in its capitalization journey from private placements to public markets.
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      Salmon Evolution’s IPO (B): Leveraging ESG for Sustainable Growth and Market Success

      By  Frederic Godart,  David Dubois,  Katia Kachan
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      The case study focuses on the strategic use of environmental, social, and governance (ESG) principles by Salmon Evolution during its initial public offering (IPO) and subsequent growth phase.

        Published 27 Jun 2024

        Reference 6879

        Topic Leadership & Organisations

        Industry Food and Beverages Production

        Region Europe

        View case

        Salmon Evolution’s IPO (B): Leveraging ESG for Sustainable Growth and Market Success

        Add to cart new
        The case study focuses on the strategic use of environmental, social, and governance (ESG) principles by Salmon Evolution during its initial public offering (IPO) and subsequent growth phase.
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          Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web3.0 with Digital Product Passports

          By  Frederic Godart,  Katia Kachan
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          The case focuses on Arianee – a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools.

            Published 14 Mar 2024

            Reference 6866

            Topic Strategy

            Industry Internet,  Luxury Goods and Jewelry

            Region Europe

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            Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web3.0 with Digital Product Passports

            Add to cart new
            The case focuses on Arianee – a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools.
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              Citron: Global Expansion of a Consumer Goods Start-up from the Middle East

              By  Vikas A. Aggarwal,  Katia Kachan
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              In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?

                Published 25 Aug 2022

                Reference 6768

                Topic Entrepreneurship

                Industry Consumer Goods

                Region Middle-East

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                Citron: Global Expansion of a Consumer Goods Start-up from the Middle East

                Add to cart
                In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?
                  View case

                  Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

                  By  David Dubois,  Joerg Niessing,  Katia Kachan
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                  Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

                    Published 01 Jul 2020

                    Reference 6592

                    Topic Strategy

                    Industry Retail

                    Region Middle-East

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                    Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

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                    Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
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                      Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

                      By  Vikas A. Aggarwal,  Katia Kachan
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                      In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

                        Published 31 May 2019

                        Reference 6505

                        Topic Entrepreneurship

                        Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

                        Region Middle-East

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                        Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

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                        In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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                          Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                          By  L. Felipe Monteiro,  Katia Kachan
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                          The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

                            Published 27 Jun 2018

                            Reference 6395

                            Topic Strategy

                            Industry Apparel and Fashion

                            Region Middle-East

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                            Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

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                            The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
                              View case

                              Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

                              By  David Dubois,  Joerg Niessing,  Katia Kachan
                              Add to cart popular extra
                              Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

                                Published 01 Jul 2020

                                Reference 6592

                                Topic Strategy

                                Industry Retail

                                Region Middle-East

                                View case

                                Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

                                Add to cart popular extra
                                Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
                                  View case

                                  Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                                  By  L. Felipe Monteiro,  Katia Kachan
                                  Add to cart award extra
                                  The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

                                    Published 27 Jun 2018

                                    Reference 6395

                                    Topic Strategy

                                    Industry Apparel and Fashion

                                    Region Middle-East

                                    View case

                                    Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                                    Add to cart award extra
                                    The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
                                      View case