Katia Kachan

Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

By  David Dubois,  Joerg Niessing,  Katia Kachan
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Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

    Published 01 Jul 2020

    Reference 6592

    Topic Strategy

    Industry Retail

    Region Middle-East

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    Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

    Add to cart new extra
    Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
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      Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

      By  Vikas A. Aggarwal,  Katia Kachan
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      In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

        Published 31 May 2019

        Reference 6505

        Topic Entrepreneurship

        Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

        Region Middle-East

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        Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

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        In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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          Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

          By  L. Felipe Monteiro,  Katia Kachan
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          The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

            Published 27 Jun 2018

            Reference 6395

            Topic Strategy

            Industry Apparel and Fashion

            Region Middle-East

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            Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

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            The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
              View case

              Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

              By  David Dubois,  Joerg Niessing,  Katia Kachan
              Add to cart new extra
              Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

                Published 01 Jul 2020

                Reference 6592

                Topic Strategy

                Industry Retail

                Region Middle-East

                View case

                Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

                Add to cart new extra
                Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
                  View case

                  Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                  By  L. Felipe Monteiro,  Katia Kachan
                  Add to cart award extra
                  The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

                    Published 27 Jun 2018

                    Reference 6395

                    Topic Strategy

                    Industry Apparel and Fashion

                    Region Middle-East

                    View case

                    Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                    Add to cart award extra
                    The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
                      View case