The case study highlights the strategic decision-making process, the challenges faced, and the importance of board and executive alignment in successfully navigating the complex journey to IPO.

Case B provides further insights into the complexities of preparing a technology company for an IPO, emphasizing the importance of leadership, strategic planning, and effective communication in navigating the transition from a private to a public company.

Salmon Evolution, a Norwegian on-land salmon farming company, was established in 2017 with a vision of innovating in the industry to ensure sustainability. Trond Håkon Schaug-Pettersen, transitioning from CFO to CEO in January 2023, played a pivotal role in its capitalization journey from private placements to public markets.

The case study focuses on the strategic use of environmental, social, and governance (ESG) principles by Salmon Evolution during its initial public offering (IPO) and subsequent growth phase.

The case focuses on Arianee – a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools.

In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?

Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.