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45 cases found.

Lenovo: The Next Level in Leadership

By  Stewart Black,  Allen J. Morrison
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Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.

    Published 25 Feb 2020

    Reference 6571

    Topic Leadership & Organisations

    Region Asia

    Industry Information Technology and Services

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    Lenovo: The Next Level in Leadership

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    Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.
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      ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

      By  Jason P. Davis,  Minh Vo,  Anne Yang
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      ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

        Published 31 May 2019

        Reference 6489

        Topic Entrepreneurship

        Region Global

        Industry Computer Networking,  Consumer Services,  Information Technology and Services

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        ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

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        ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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          ATOS: The Zero Email Company (A)

          By  Andrew Shipilov,  Robert Crawford
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          The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.

            Published 25 Mar 2019

            Reference 6456

            Topic Strategy

            Region Europe

            Industry Information Technology and Services

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            ATOS: The Zero Email Company (A)

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            The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.
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              ATOS: The Zero Email Company (B)

              By  Andrew Shipilov,  Robert Crawford
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              The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.

                Published 25 Mar 2019

                Reference 6456

                Topic Strategy

                Region Europe

                Industry Information Technology and Services

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                ATOS: The Zero Email Company (B)

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                The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.
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                  Google and Project Maven (A): Big Tech, Government and the AI Arms Race

                  By  Gianpiero Petriglieri,  Jaimie Stettin
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                  In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

                    Published 28 May 2018

                    Reference 6408

                    Topic Responsibility

                    Region North America

                    Industry Industrial Automation,  Information Technology and Services,  Military

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                    Google and Project Maven (A): Big Tech, Government and the AI Arms Race

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                    In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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                      Google and Project Maven (B): An Eventful Week in June

                      By  Gianpiero Petriglieri
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                      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

                        Published 30 Jul 2018

                        Reference 6408

                        Topic Responsibility

                        Region North America

                        Industry Industrial Automation,  Information Technology and Services,  Military

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                        Google and Project Maven (B): An Eventful Week in June

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                        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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                          GO-JEK (A): Launching a Mobile Ride-Sharing and Food Delivery Digital Platform in Indonesia

                          By  Jason P. Davis,  Anne Yang
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                          Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.

                            Published 23 Apr 2018

                            Reference 6387

                            Topic Entrepreneurship

                            Region Asia

                            Industry Wireless,  Information Technology and Services

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                            GO-JEK (A): Launching a Mobile Ride-Sharing and Food Delivery Digital Platform in Indonesia

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                            Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.
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                              GO-JEK (B): Platform Competition with Digital Entrants and Non-Digital Incumbents

                              By  Jason P. Davis,  Anne Yang
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                              Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.

                                Published 23 Apr 2018

                                Reference 6387

                                Topic Entrepreneurship

                                Region Asia

                                Industry Wireless,  Information Technology and Services

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                                GO-JEK (B): Platform Competition with Digital Entrants and Non-Digital Incumbents

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                                Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.
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                                  GO-JEK (C): Product Experimentation, International Expansion and Super App Status in Southeast Asia

                                  By  Jason P. Davis,  Anne Yang
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                                  Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.

                                    Published 23 Apr 2018

                                    Reference 6387

                                    Topic Entrepreneurship

                                    Region Asia

                                    Industry Wireless,  Information Technology and Services

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                                    GO-JEK (C): Product Experimentation, International Expansion and Super App Status in Southeast Asia

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                                    Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.
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                                      Stefanini and the Digital Revolution: Transforming and Being Transformed

                                      By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
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                                      Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.

                                        Published 30 Oct 2017

                                        Reference 6328

                                        Topic Strategy

                                        Region Global

                                        Industry Information Technology and Services,  Outsourcing/Offshoring

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                                        Stefanini and the Digital Revolution: Transforming and Being Transformed

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                                        Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.
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                                          Evolution of VivaKi at Publicis: Navigating the Digital Transformation of Marketing

                                          By  James Costantini
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                                          The case focuses on the response to the digital transformation of marketing by Publicis Groupe, a major advertising holding company. It traces over the course of a decade the rise of digital on the corporate agenda, the establishment of a specific unit, VivaKi, and its ongoing adaptation to organizational issues as well as shifting external conditions.

                                            Published 26 Aug 2016

                                            Reference 6242

                                            Topic Strategy

                                            Region Global

                                            Industry Information Technology and Services

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                                            Evolution of VivaKi at Publicis: Navigating the Digital Transformation of Marketing

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                                            The case focuses on the response to the digital transformation of marketing by Publicis Groupe, a major advertising holding company. It traces over the course of a decade the rise of digital on the corporate agenda, the establishment of a specific unit, VivaKi, and its ongoing adaptation to organizational issues as well as shifting external conditions.
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                                              Tone and mfish (A): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market

                                              By  Philip M. Parker,  Katelyn Atherton
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                                              mfish is a case about global partnerships which target the bottom of the pyramid. This case focuses on mobile penetration and using a local partner to gain access to consumers, however this is not specific to mobile or fishing and can be applied across industries.

                                                Published 28 Oct 2016

                                                Reference 6225

                                                Topic Strategy

                                                Region Asia

                                                Industry Information Technology and Services

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                                                Tone and mfish (A): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market

                                                Add to cart
                                                mfish is a case about global partnerships which target the bottom of the pyramid. This case focuses on mobile penetration and using a local partner to gain access to consumers, however this is not specific to mobile or fishing and can be applied across industries.
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