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40 case(s) found.

VTEX: A Global Leader in Digital Commerce From Brazil to the World

By  L. Felipe Monteiro,  Nikita Pillai,  Anne-Marie Carrick
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The case describes the Brazilian company, VTEX’s journey from its founding in 2000 as a textile software company to its unicorn status in 2021 and listing on NYSE. It traces the company’s transformation to a global player in digital commerce as a provider of a software-as-a-service (SaaS) digital commerce platform for enterprise brands and retailers selling direct-to-consumer (D2C).

    Published 25 Jan 2022

    Reference 6707

    Length 29 page(s)

    Topic Strategy

    Region Global

    Industry E-Commerce

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    VTEX: A Global Leader in Digital Commerce From Brazil to the World

    By  L. Felipe Monteiro,  Nikita Pillai,  Anne-Marie Carrick
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    The case describes the Brazilian company, VTEX’s journey from its founding in 2000 as a textile software company to its unicorn status in 2021 and listing on NYSE. It traces the company’s transformation to a global player in digital commerce as a provider of a software-as-a-service (SaaS) digital commerce platform for enterprise brands and retailers selling direct-to-consumer (D2C).
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      Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

      By  David Dubois,  Rebecca Liu
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      How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).

        Published 11 Oct 2021

        Reference 6705

        Length 7 page(s)

        Topic Marketing

        Region Asia

        Industry E-Commerce

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        Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

        By  David Dubois,  Rebecca Liu
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        How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
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          Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

          By  Jason P. Davis,  Anne Yang
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          Social commerce is a new trend in e-commerce that leverages individual relationships and affiliations to drive growth in online sales. The case compares two companies, Pinduoduo and Facebook/Instagram, and their different social commerce business models, notably social network based vs. social group based models.

            Published 04 Dec 2020

            Reference 6636

            Length 19 page(s)

            Topic Strategy

            Industry Computer Networking,  Online Media,  E-Commerce

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            Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

            By  Jason P. Davis,  Anne Yang
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            Social commerce is a new trend in e-commerce that leverages individual relationships and affiliations to drive growth in online sales. The case compares two companies, Pinduoduo and Facebook/Instagram, and their different social commerce business models, notably social network based vs. social group based models.
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              Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

              By  Vikas A. Aggarwal,  Katia Kachan
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              In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

                Published 31 May 2019

                Reference 6505

                Length 18 page(s)

                Topic Entrepreneurship

                Region Middle-East

                Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

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                Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

                By  Vikas A. Aggarwal,  Katia Kachan
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                In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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                  Digital Transformation in Latin America: Leapfrogging and Social Impact

                  By  L. Felipe Monteiro,  Anne-Marie Carrick
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                  The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.

                    Published 26 Feb 2018

                    Reference 6358

                    Length 73 page(s)

                    Topic Strategy

                    Region South America

                    Industry E-Commerce

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                    Digital Transformation in Latin America: Leapfrogging and Social Impact

                    By  L. Felipe Monteiro,  Anne-Marie Carrick
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                    The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.
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                      Digital Transformation in Latin America: A Leapfrogging Opportunity? (Portuguese)

                      By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
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                      The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.

                        Published 23 Mar 2018

                        Reference 6358

                        Length 56 page(s)

                        Topic Strategy

                        Region South America

                        Industry E-Commerce

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                        Digital Transformation in Latin America: A Leapfrogging Opportunity? (Portuguese)

                        By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
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                        The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.
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                          Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

                          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                          On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

                            Published 25 Sep 2017

                            Reference 6340

                            Length 26 page(s)

                            Topic Strategy

                            Region North America

                            Industry E-Commerce

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                            Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

                            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                            On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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                              Successes and Failures of Amazon's Growth Strategies: Causes and Consequences (Chinese)

                              By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                              On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

                                Published 12 Nov 2017

                                Reference 6340

                                Length 26 page(s)

                                Topic Strategy

                                Region North America

                                Industry E-Commerce

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                                Successes and Failures of Amazon's Growth Strategies: Causes and Consequences (Chinese)

                                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                                On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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                                  Successes and Failures of Amazon´s Growth Strategies: Causes and Consequences (Korean)

                                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                                  On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

                                    Published 23 Mar 2018

                                    Reference 6340

                                    Length 28 page(s)

                                    Topic Strategy

                                    Region North America

                                    Industry E-Commerce

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                                    Successes and Failures of Amazon´s Growth Strategies: Causes and Consequences (Korean)

                                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                                    On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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                                      The Stock of StockX: Scaling a Digital Business to Greatness

                                      By  David A. Soberman,  Markus Christen
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                                      StockX is the world’s first “stock market of things”, a consumer marketplace for high-demand, limited edition products that operates exactly like the stock market. The underlying concept is to allow participants to buy and sell authenticated products in a live marketplace where they trade anonymously (with stock market-like visibility).

                                        Published 27 Nov 2017

                                        Reference 6283

                                        Length 9 page(s)

                                        Topic Marketing

                                        Region North America

                                        Industry E-Commerce

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                                        The Stock of StockX: Scaling a Digital Business to Greatness

                                        By  David A. Soberman,  Markus Christen
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                                        StockX is the world’s first “stock market of things”, a consumer marketplace for high-demand, limited edition products that operates exactly like the stock market. The underlying concept is to allow participants to buy and sell authenticated products in a live marketplace where they trade anonymously (with stock market-like visibility).
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                                          Tony Hsieh at Zappos: Structure, Culture and Change

                                          By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
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                                          After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.

                                            Published 26 Aug 2016

                                            Reference 6181

                                            Length 18 page(s)

                                            Topic Leadership & Organisations

                                            Region Global

                                            Industry Retail,  E-Commerce

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                                            Tony Hsieh at Zappos: Structure, Culture and Change

                                            By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
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                                            After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
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                                              Tony Hsieh at Zappos: Structure, Culture and Change (Spanish)

                                              By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
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                                              After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.

                                                Published 22 Aug 2018

                                                Reference 6181

                                                Length 21 page(s)

                                                Topic Leadership & Organisations

                                                Region Global

                                                Industry Retail,  E-Commerce

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                                                Tony Hsieh at Zappos: Structure, Culture and Change (Spanish)

                                                By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
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                                                After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
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