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33 cases found.

Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

By  Vikas A. Aggarwal,  Katia Kachan
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In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

    Published 31 May 2019

    Reference 6505

    Topic Entrepreneurship

    Region Middle-East

    Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

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    Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

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    In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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      Digital Transformation in Latin America: Leapfrogging and Social Impact

      By  L. Felipe Monteiro,  Anne-Marie Carrick
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      The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.

        Published 26 Feb 2018

        Reference 6358

        Topic Strategy

        Region South America

        Industry E-Commerce

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        Digital Transformation in Latin America: Leapfrogging and Social Impact

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        The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.
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          Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

          By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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          On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

            Published 25 Sep 2017

            Reference 6340

            Topic Strategy

            Region North America

            Industry E-Commerce

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            Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

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            On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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              The Stock of StockX: Scaling a Digital Business to Greatness

              By  David A. Soberman,  Markus Christen
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              StockX is the world’s first “stock market of things”, a consumer marketplace for high-demand, limited edition products that operates exactly like the stock market. The underlying concept is to allow participants to buy and sell authenticated products in a live marketplace where they trade anonymously (with stock market-like visibility).

                Published 27 Nov 2017

                Reference 6283

                Topic Marketing

                Region North America

                Industry E-Commerce

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                The Stock of StockX: Scaling a Digital Business to Greatness

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                StockX is the world’s first “stock market of things”, a consumer marketplace for high-demand, limited edition products that operates exactly like the stock market. The underlying concept is to allow participants to buy and sell authenticated products in a live marketplace where they trade anonymously (with stock market-like visibility).
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                  Tony Hsieh at Zappos: Structure, Culture and Radical Change

                  By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
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                  After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.

                    Published 26 Aug 2016

                    Reference 6181

                    Topic Leadership & Organisations

                    Region Global

                    Industry Retail,  E-Commerce

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                    Tony Hsieh at Zappos: Structure, Culture and Radical Change

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                    After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
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                      Tony Hsieh at Zappos: Structure, Culture and Radical Change (Spanish)

                      By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
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                      After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.

                        Published 22 Aug 2018

                        Reference 6181

                        Topic Leadership & Organisations

                        Region Global

                        Industry Retail,  E-Commerce

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                        Tony Hsieh at Zappos: Structure, Culture and Radical Change (Spanish)

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                        After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
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                          Cycleon Re-Boot: From Niche Player to Global Service Integrator

                          By  Luk Van Wassenhove,  Robert Crawford
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                          Cycleon moved from a non-asset company centered around IT solutions for consumer returns to a reverse logistics service provider that facilitates the take-back and processing (repair and refurbishment) of different types of returns. This case describes the strategic decisions taken by the CEO during the transformation and expansion of Cycleon in the past 10 years.

                            Published 24 Apr 2015

                            Reference 6121

                            Topic Strategy

                            Region Europe

                            Industry Logistics and Supply Chain,  E-Commerce

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                            Cycleon Re-Boot: From Niche Player to Global Service Integrator

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                            Cycleon moved from a non-asset company centered around IT solutions for consumer returns to a reverse logistics service provider that facilitates the take-back and processing (repair and refurbishment) of different types of returns. This case describes the strategic decisions taken by the CEO during the transformation and expansion of Cycleon in the past 10 years.
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                              LiveOps: The Contact Centre Reinvented

                              By  Karan Girotra,  Serguei Netessine,  Konstantinos Stouras
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                              The case is about a new type of contact center – the virtual contact center – that employs a geographically dispersed workforce in the cloud.

                                Published 27 Oct 2014

                                Reference 6097

                                Topic Operations

                                Region North America

                                Industry E-Commerce

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                                LiveOps: The Contact Centre Reinvented

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                                The case is about a new type of contact center – the virtual contact center – that employs a geographically dispersed workforce in the cloud.
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                                  Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

                                  By  W. Chan Kim,  Renee Mauborgne,  Katrina Ling,  Jee Eun Lee
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                                  This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.

                                    Published 25 Feb 2013

                                    Reference 5949

                                    Topic Strategy

                                    Region North America

                                    Industry Information Technology and Services,  E-Commerce

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                                    Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

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                                    This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
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                                      Tupperware Nordic (A): Challenges to Direct Selling in the Web 2.0 Era

                                      By  Andrew Shipilov,  Christian Nill,  Sourabh Pagaria
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                                      The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.

                                        Published 24 May 2012

                                        Reference 5793

                                        Topic Strategy

                                        Region Europe

                                        Industry E-Commerce

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                                        Tupperware Nordic (A): Challenges to Direct Selling in the Web 2.0 Era

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                                        The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.
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                                          Tupperware Nordic (B): Challenges to Direct Selling in the Web 2.0 Era

                                          By  Andrew Shipilov,  Christian Nill,  Sourabh Pagaria
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                                          The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.

                                            Published 24 May 2012

                                            Reference 5793

                                            Topic Strategy

                                            Region Europe

                                            Industry E-Commerce

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                                            Tupperware Nordic (B): Challenges to Direct Selling in the Web 2.0 Era

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                                            The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.
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                                              YOC AG: Integrating the Mobile Phone into the Marketing Mix

                                              By  Tawfik Jelassi,  Albrecht Enders,  Charles Waldman,  Mathias Promny
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                                              The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to: Understand YOC’s evolution into a complete mobile service provider; Understand the company’s service portfolio and its underlying technologies; and Discuss YOC’s competitive environment and its strategic positioning.

                                                Published 30 May 2008

                                                Reference 5464

                                                Topic Marketing

                                                Region Europe

                                                Industry E-Commerce

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                                                YOC AG: Integrating the Mobile Phone into the Marketing Mix

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                                                The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to: Understand YOC’s evolution into a complete mobile service provider; Understand the company’s service portfolio and its underlying technologies; and Discuss YOC’s competitive environment and its strategic positioning.
                                                  View case