David A. Soberman

Boyd’s Barber Shop and Covid-19: To Cut or Not to Cut, that is the Question

By  David A. Soberman,  Vivek Nandur
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The case recounts the dilemma faced by Donnie Boyd, the owner of a small barber shop in downtown Toronto in the second quarter of 2020. The COVID-19 pandemic had spread throughout the world but its consequences were only partially known in mid-2020.

    Published 24 Apr 2023

    Reference 6810

    Topic Marketing

    Industry Consumer Services

    Region North America

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    Boyd’s Barber Shop and Covid-19: To Cut or Not to Cut, that is the Question

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    The case recounts the dilemma faced by Donnie Boyd, the owner of a small barber shop in downtown Toronto in the second quarter of 2020. The COVID-19 pandemic had spread throughout the world but its consequences were only partially known in mid-2020.
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      The Stock of StockX: Scaling a Digital Business to Greatness

      By  David A. Soberman,  Markus Christen
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      StockX is the world’s first “stock market of things”, a consumer marketplace for high-demand, limited edition products that operates exactly like the stock market. The underlying concept is to allow participants to buy and sell authenticated products in a live marketplace where they trade anonymously (with stock market-like visibility).

        Published 27 Nov 2017

        Reference 6283

        Topic Marketing

        Industry E-Commerce

        Region North America

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        The Stock of StockX: Scaling a Digital Business to Greatness

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        StockX is the world’s first “stock market of things”, a consumer marketplace for high-demand, limited edition products that operates exactly like the stock market. The underlying concept is to allow participants to buy and sell authenticated products in a live marketplace where they trade anonymously (with stock market-like visibility).
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          Rideau Artisanal Chandlery: Online, Offline or Bust?

          By  David A. Soberman,  Markus Christen
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          Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.

            Published 28 Aug 2017

            Reference 6246

            Topic Marketing

            Industry Apparel and Fashion

            Region North America

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            Rideau Artisanal Chandlery: Online, Offline or Bust?

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            Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.
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              Archibald's Black & Decker (B): All Aboard For DeWalt

              By  Markus Christen,  David A. Soberman
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              Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?

                Published 26 Aug 2013

                Reference 5641

                Topic Marketing

                Industry Marketing and Advertising

                Region Global

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                Archibald's Black & Decker (B): All Aboard For DeWalt

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                Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?
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                  Reverend Musical Instruments: Playing a Different Tune (A)

                  By  Mark Hunter,  David A. Soberman
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                  The electric guitar market is both enticing and daunting for a small company – a multi-billion $US sector that has grown almost constantly since the 1960s, but where competition is based as much on image as on substance. The market is naturally fragmented (similar to the market for many musical instruments), yet dominant players make entry and sustenance difficult.

                    Published 29 Oct 2007

                    Reference 5478

                    Topic Marketing

                    Industry Music

                    Region North America

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                    Reverend Musical Instruments: Playing a Different Tune (A)

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                    The electric guitar market is both enticing and daunting for a small company – a multi-billion $US sector that has grown almost constantly since the 1960s, but where competition is based as much on image as on substance. The market is naturally fragmented (similar to the market for many musical instruments), yet dominant players make entry and sustenance difficult.
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                      Reverend Musical Instruments: Playing a Different Tune (B)

                      By  Mark Hunter,  David A. Soberman
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                      The electric guitar market is both enticing and daunting for a small company – a multi-billion $US sector that has grown almost constantly since the 1960s, but where competition is based as much on image as on substance. The market is naturally fragmented (similar to the market for many musical instruments), yet dominant players make entry and sustenance difficult.

                        Published 29 Oct 2007

                        Reference 5478

                        Topic Marketing

                        Industry Music

                        Region North America

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                        Reverend Musical Instruments: Playing a Different Tune (B)

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                        The electric guitar market is both enticing and daunting for a small company – a multi-billion $US sector that has grown almost constantly since the 1960s, but where competition is based as much on image as on substance. The market is naturally fragmented (similar to the market for many musical instruments), yet dominant players make entry and sustenance difficult.
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                          Reverend Musical Instruments: Playing a Different Tune (C)

                          By  Mark Hunter,  David A. Soberman
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                          The electric guitar market is both enticing and daunting for a small company – a multi-billion $US sector that has grown almost constantly since the 1960s, but where competition is based as much on image as on substance. The market is naturally fragmented (similar to the market for many musical instruments), yet dominant players make entry and sustenance difficult.

                            Published 29 Oct 2007

                            Reference 5478

                            Topic Marketing

                            Industry Music

                            Region North America

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                            Reverend Musical Instruments: Playing a Different Tune (C)

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                            The electric guitar market is both enticing and daunting for a small company – a multi-billion $US sector that has grown almost constantly since the 1960s, but where competition is based as much on image as on substance. The market is naturally fragmented (similar to the market for many musical instruments), yet dominant players make entry and sustenance difficult.
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                              A Destabilizing Situation for Binatone: The Market for 1000W Stabilizers in Nigeria

                              By  David A. Soberman
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                              The case takes place in 2006 and is focussed on Binatone's stabilizer business in Nigeria. Stabilizers are used in many developing countries to transform irregular current (from wall outlets) into a current that is safe for electrical appliances and equipment. Binatone's 1000W stabilizer business was under pressure due to multiple factors.

                                Published 13 Apr 2007

                                Reference 5438

                                Topic Marketing

                                Industry Telecommunications

                                Region Other Regions

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                                A Destabilizing Situation for Binatone: The Market for 1000W Stabilizers in Nigeria

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                                The case takes place in 2006 and is focussed on Binatone's stabilizer business in Nigeria. Stabilizers are used in many developing countries to transform irregular current (from wall outlets) into a current that is safe for electrical appliances and equipment. Binatone's 1000W stabilizer business was under pressure due to multiple factors.
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                                  Ford Ka (A): Breaking New Ground in the Small Car Market (French)

                                  By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                                  In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France.

                                    Published 01 May 2004

                                    Reference 4844

                                    Topic Marketing

                                    Region Europe

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                                    Ford Ka (A): Breaking New Ground in the Small Car Market (French)

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                                    In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France.
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                                      Bombardier and Alstom: The Acela Express

                                      By  David A. Soberman,  Nicholas Rowell
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                                      This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.

                                        Published 01 Jun 2003

                                        Reference 5117

                                        Topic Marketing

                                        Industry Transportation/Trucking/Railroad,  Marketing and Advertising

                                        Region Global

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                                        Bombardier and Alstom: The Acela Express

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                                        This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.
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                                          Analysing Marketing