Nicholas Rowell

Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragance brand in need of a major revitalization.

Published 25 Feb 2013

Reference 4929

Topic Marketing

Industry Cosmetics Luxury Goods and Jewelry

Region Europe

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Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragance brand in need of a major revitalization.

Published 20 Dec 2012

Reference 4929

Topic Marketing

Industry Cosmetics Luxury Goods and Jewelry

Region Europe

View case
Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

Published 30 Nov 2007

Reference 4929

Topic Marketing

Industry Cosmetics Luxury Goods and Jewelry

Region Europe

View case
In 1981, David Levi opened a GP (primary care) practice in one of the poorest suburbs of Lyon.

Published 28 Sep 2007

Reference 5466

Topic Responsibility

Region Europe

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Luke Petersen, a Swiss banker, faces up to his bank's structural, cyclical and market problems in health investment. This case scrutinises the infrastructure of technology transfer, the implementation of recent projects across different organisations and strategic considerations for the role of technology transfer in the future of European health investment. It provides an up-to-date study of a su

Published 28 Sep 2007

Reference 5467

Topic Strategy

Region Europe

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This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.

Published 01 Jun 2003

Reference 5117

Topic Marketing

Industry Transportation/Trucking/Railroad Marketing and Advertising

Region Global

View case
Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

Published 30 Nov 2007

Reference 4929

Topic Marketing

Industry Cosmetics Luxury Goods and Jewelry

Region Europe

View case