Nicholas Rowell

Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand (Chinese)

By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
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Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragance brand in need of a major revitalization.

    Published 25 Feb 2013

    Reference 4929

    Topic Marketing

    Industry Cosmetics,  Luxury Goods and Jewelry

    Region Europe

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    Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand (Chinese)

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    Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragance brand in need of a major revitalization.
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      Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand (Portuguese)

      By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
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      Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragance brand in need of a major revitalization.

        Published 20 Dec 2012

        Reference 4929

        Topic Marketing

        Industry Cosmetics,  Luxury Goods and Jewelry

        Region Europe

        View case

        Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand (Portuguese)

        Add to cart extra
        Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragance brand in need of a major revitalization.
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          Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

          By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
          Add to cart popular extra
          Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

            Published 30 Nov 2007

            Reference 4929

            Topic Marketing

            Industry Cosmetics,  Luxury Goods and Jewelry

            Region Europe

            View case

            Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

            Add to cart popular extra
            Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
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              Governance and Investment Decision Making in Healthcare Technology Transfer - Part 1: The Principles and the Challenge

              By  Douglas Schein,  Leonard Lerer,  Nicholas Rowell,  Thomas D'Aunno
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              Luke Petersen, a Swiss banker, faces up to his bank's structural, cyclical and market problems in health investment. This case scrutinises the infrastructure of technology transfer, the implementation of recent projects across different organisations and strategic considerations for the role of technology transfer in the future of European health investment. It provides an up-to-date study of a su

                Published 28 Sep 2007

                Reference 5467

                Topic Strategy

                Region Europe

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                Governance and Investment Decision Making in Healthcare Technology Transfer - Part 1: The Principles and the Challenge

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                Luke Petersen, a Swiss banker, faces up to his bank's structural, cyclical and market problems in health investment. This case scrutinises the infrastructure of technology transfer, the implementation of recent projects across different organisations and strategic considerations for the role of technology transfer in the future of European health investment. It provides an up-to-date study of a su
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                  Health Networks - A Success Story in Community-based Management of Heroin Addiction in France: David Levi and Network GT69

                  By  Nicholas Rowell,  Leonard Lerer,  Thomas D'Aunno
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                  In 1981, David Levi opened a GP (primary care) practice in one of the poorest suburbs of Lyon.

                    Published 28 Sep 2007

                    Reference 5466

                    Topic Responsibility

                    Region Europe

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                    Health Networks - A Success Story in Community-based Management of Heroin Addiction in France: David Levi and Network GT69

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                    In 1981, David Levi opened a GP (primary care) practice in one of the poorest suburbs of Lyon.
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                      Bombardier and Alstom: The Acela Express

                      By  David A. Soberman,  Nicholas Rowell
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                      This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.

                        Published 01 Jun 2003

                        Reference 5117

                        Topic Marketing

                        Industry Transportation/Trucking/Railroad,  Marketing and Advertising

                        Region Global

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                        Bombardier and Alstom: The Acela Express

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                        This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.
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                          Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                          By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                          Add to cart popular extra
                          Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

                            Published 30 Nov 2007

                            Reference 4929

                            Topic Marketing

                            Industry Cosmetics,  Luxury Goods and Jewelry

                            Region Europe

                            View case

                            Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                            Add to cart popular extra
                            Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
                              View case