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32 case(s) found.

Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web3.0 with Digital Product Passports

By  Frederic Godart,  Katia Kachan
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The case focuses on Arianee – a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools.

    Published 14 Mar 2024

    Reference 6866

    Length 19 page(s)

    Topic Strategy

    Region Europe

    Industry Internet,  Luxury Goods and Jewelry

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    Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web3.0 with Digital Product Passports

    By  Frederic Godart,  Katia Kachan
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    The case focuses on Arianee – a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools.
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      Olivier Rousteing at Balmain: From Instagram to NFTs, Digital Leadership in Style

      By  Frederic Godart,  Brian Henry
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      This case is about the transformation of a luxury French fashion brand with the arrival of a remarkable creative director.

        Published 10 Jan 2024

        Reference 6853

        Length 11 page(s)

        Topic Leadership & Organisations

        Region Global

        Industry Luxury Goods and Jewelry,  Apparel and Fashion

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        Olivier Rousteing at Balmain: From Instagram to NFTs, Digital Leadership in Style

        By  Frederic Godart,  Brian Henry
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        This case is about the transformation of a luxury French fashion brand with the arrival of a remarkable creative director.
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          The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

          By  David Dubois,  Lidia Martin Garcia
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          Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce marketplace enables high-end consumers to connect with and purchase wine from renowned producers.

            Published 22 Jun 2023

            Reference 6822

            Length 12 page(s)

            Topic Marketing

            Region Global

            Industry Luxury Goods and Jewelry

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            The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

            By  David Dubois,  Lidia Martin Garcia
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            Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce marketplace enables high-end consumers to connect with and purchase wine from renowned producers.
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              Social Issue Based Brand Transformation: Strategies of the Luxury Beauty Brand SK-II

              By  Haiyang Yang,  Sriramagopalan Desikan,  Amitava Chattopadhyay
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              SK-II, a leading luxury beauty brand in Japan, was experiencing a decline, losing customers to aggressive rivals, and struggling to stay compelling in a changing society. This loss of momentum called for a new strategy that would transform the brand and transcend the competition.

                Published 17 Jan 2022

                Reference 6681

                Length 26 page(s)

                Topic Marketing

                Region Asia

                Industry Cosmetics,  Luxury Goods and Jewelry

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                Social Issue Based Brand Transformation: Strategies of the Luxury Beauty Brand SK-II

                By  Haiyang Yang,  Sriramagopalan Desikan,  Amitava Chattopadhyay
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                SK-II, a leading luxury beauty brand in Japan, was experiencing a decline, losing customers to aggressive rivals, and struggling to stay compelling in a changing society. This loss of momentum called for a new strategy that would transform the brand and transcend the competition.
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                  Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

                  By  Vikas A. Aggarwal,  Katia Kachan
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                  In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

                    Published 31 May 2019

                    Reference 6505

                    Length 18 page(s)

                    Topic Entrepreneurship

                    Region Middle-East

                    Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

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                    Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

                    By  Vikas A. Aggarwal,  Katia Kachan
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                    In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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                      Perfume Branding: Strategies for Succeeding in India's Fragrance Market

                      By  Amitava Chattopadhyay,  Haiyang Yang
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                      This case explores how an Indian firm breaks into a product category dominated by international players. Titan, a Tata Group subsidiary and leading jewellery firm, wants to enter the fragrance category and challenge established foreign brands.

                        Published 28 Jun 2019

                        Reference 6458

                        Length 15 page(s)

                        Topic Marketing

                        Region Asia

                        Industry Consumer Goods,  Luxury Goods and Jewelry

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                        Perfume Branding: Strategies for Succeeding in India's Fragrance Market

                        By  Amitava Chattopadhyay,  Haiyang Yang
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                        This case explores how an Indian firm breaks into a product category dominated by international players. Titan, a Tata Group subsidiary and leading jewellery firm, wants to enter the fragrance category and challenge established foreign brands.
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                          Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

                          By  David Dubois,  Frederic Godart,  Jean Wee
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                          For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

                            Published 29 Oct 2018

                            Reference 6443

                            Length 34 page(s)

                            Topic Marketing

                            Region Asia

                            Industry Wholesale,  Luxury Goods and Jewelry

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                            Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

                            By  David Dubois,  Frederic Godart,  Jean Wee
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                            For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.
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                              Developing a (Second) Career in the Global Luxury Industry

                              By  Frederic Godart,  Brian Henry,  Antoine Tirard,  Claire Harbour-Lyell
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                              The case follows the career path of Megha Malagatti, from her humble Indian origins as a member of the Dalit caste (known as “untouchables”) to a senior management position in a French luxury goods company – an improbable journey that speaks to her personal strengths, skills and qualifications, as well as the possibilities open to young women to make a career in the luxury goods industry irrespect

                                Published 25 Jun 2018

                                Reference 6405

                                Length 9 page(s)

                                Topic Leadership & Organisations

                                Region Europe

                                Industry Human Resources,  Luxury Goods and Jewelry

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                                Developing a (Second) Career in the Global Luxury Industry

                                By  Frederic Godart,  Brian Henry,  Antoine Tirard,  Claire Harbour-Lyell
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                                The case follows the career path of Megha Malagatti, from her humble Indian origins as a member of the Dalit caste (known as “untouchables”) to a senior management position in a French luxury goods company – an improbable journey that speaks to her personal strengths, skills and qualifications, as well as the possibilities open to young women to make a career in the luxury goods industry irrespect
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                                  The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

                                  By  L. Felipe Monteiro
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                                  The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                                    Published 21 Apr 2017

                                    Reference 6291

                                    Length 19 page(s)

                                    Topic Strategy

                                    Region Europe

                                    Industry Consumer Goods,  Luxury Goods and Jewelry

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                                    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

                                    By  L. Felipe Monteiro
                                    Add to cart popular award extra
                                    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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                                      The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

                                      By  L. Felipe Monteiro,  Anne-Marie Carrick
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                                      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                                        Published 24 Jul 2017

                                        Reference 6291

                                        Length 11 page(s)

                                        Topic Strategy

                                        Region Europe

                                        Industry Consumer Goods,  Luxury Goods and Jewelry

                                        View case

                                        The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

                                        By  L. Felipe Monteiro,  Anne-Marie Carrick
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                                        The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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                                          The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age (Japanese)

                                          By  L. Felipe Monteiro
                                          Add to cart extra
                                          The Swiss company Tag Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                                            Published 23 Aug 2023

                                            Reference 6291

                                            Length 20 page(s)

                                            Topic Strategy

                                            Region Global

                                            Industry Consumer Goods,  Luxury Goods and Jewelry

                                            View case

                                            The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age (Japanese)

                                            By  L. Felipe Monteiro
                                            Add to cart extra
                                            The Swiss company Tag Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                                              View case

                                              The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age (Japanese)

                                              By  L. Felipe Monteiro,  Anne-Marie Carrick
                                              Add to cart extra
                                              The Swiss company Tag Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                                                Published 23 Aug 2023

                                                Reference 6291

                                                Length 11 page(s)

                                                Topic Strategy

                                                Region Global

                                                Industry Luxury Goods and Jewelry

                                                View case

                                                The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age (Japanese)

                                                By  L. Felipe Monteiro,  Anne-Marie Carrick
                                                Add to cart extra
                                                The Swiss company Tag Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                                                  View case