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18 cases found.

Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

By  Vikas A. Aggarwal,  Katia Kachan
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In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

    Published 31 May 2019

    Reference 6505

    Topic Entrepreneurship

    Region Middle-East

    Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

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    Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

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    In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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      Perfume Branding: Strategies for Succeeding in India's Fragrance Market

      By  Amitava Chattopadhyay,  Haiyang Yang
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      This case explores how an Indian firm breaks into a product category dominated by international players. Titan, a Tata Group subsidiary and leading jewellery firm, wants to enter the fragrance category and challenge established foreign brands.

        Published 28 Jun 2019

        Reference 6458

        Topic Marketing

        Region Asia

        Industry Consumer Goods,  Luxury Goods and Jewelry

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        Perfume Branding: Strategies for Succeeding in India's Fragrance Market

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        This case explores how an Indian firm breaks into a product category dominated by international players. Titan, a Tata Group subsidiary and leading jewellery firm, wants to enter the fragrance category and challenge established foreign brands.
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          Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

          By  David Dubois,  Frederic Godart,  Jean Wee
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          For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

            Published 29 Oct 2018

            Reference 6443

            Topic Marketing

            Region Asia

            Industry Wholesale,  Luxury Goods and Jewelry

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            Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

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            For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.
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              Developing a (Second) Career in the Global Luxury Industry

              By  Frederic Godart,  Brian Henry,  Antoine Tirard,  Claire Harbour-Lyell
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              The case follows the career path of Megha Malagatti, from her humble Indian origins as a member of the Dalit caste (known as “untouchables”) to a senior management position in a French luxury goods company – an improbable journey that speaks to her personal strengths, skills and qualifications, as well as the possibilities open to young women to make a career in the luxury goods industry irrespect

                Published 25 Jun 2018

                Reference 6405

                Topic Leadership & Organisations

                Region Europe

                Industry Human Resources,  Luxury Goods and Jewelry

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                Developing a (Second) Career in the Global Luxury Industry

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                The case follows the career path of Megha Malagatti, from her humble Indian origins as a member of the Dalit caste (known as “untouchables”) to a senior management position in a French luxury goods company – an improbable journey that speaks to her personal strengths, skills and qualifications, as well as the possibilities open to young women to make a career in the luxury goods industry irrespect
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                  The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

                  By  L. Felipe Monteiro
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                  The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                    Published 21 Apr 2017

                    Reference 6291

                    Topic Strategy

                    Region Europe

                    Industry Consumer Goods,  Luxury Goods and Jewelry

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                    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

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                    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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                      The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

                      By  L. Felipe Monteiro,  Anne-Marie Carrick
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                      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

                        Published 24 Jul 2017

                        Reference 6291

                        Topic Strategy

                        Region Europe

                        Industry Consumer Goods,  Luxury Goods and Jewelry

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                        The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

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                        The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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                          Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

                          By  Frederic Godart,  David Dubois,  Brian Henry
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                          The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

                            Published 22 Jul 2016

                            Reference 6214

                            Topic Leadership & Organisations

                            Region Europe

                            Industry Luxury Goods and Jewelry,  Apparel and Fashion

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                            Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

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                            The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
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                              LVMH Moët Hennessy - Louis Vuitton: A Personal Career Destination

                              By  Frederic Godart,  Andrew Shipilov,  Nancy Leung,  Brian Henry
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                              This case explores the career development of professionals with strong leadership potential within an international business group - LVMH. It follows the career progression of an MBA graduate, her exposure to networks and mentors, and her international mobility.

                                Published 24 Feb 2014

                                Reference 5996

                                Topic Strategy

                                Region Global

                                Industry Luxury Goods and Jewelry

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                                LVMH Moët Hennessy - Louis Vuitton: A Personal Career Destination

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                                This case explores the career development of professionals with strong leadership potential within an international business group - LVMH. It follows the career progression of an MBA graduate, her exposure to networks and mentors, and her international mobility.
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                                  Russell Mehta at Rosy Blue: A Diamantaire for Life

                                  By  Balagopal Vissa,  Rajeshree Naik,  Indira Pant
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                                  This case traces the evolution of the personal networks of Russell Mehta, CEO of Rosy Blue, as he steps out of his father's shadow to run one of the largest diamond companies in the world. His challenge is to adapt his personal networks to drive his organization's success.

                                    Published 27 May 2013

                                    Reference 5975

                                    Topic Leadership & Organisations

                                    Region Asia

                                    Industry Arts and Crafts,  Luxury Goods and Jewelry

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                                    Russell Mehta at Rosy Blue: A Diamantaire for Life

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                                    This case traces the evolution of the personal networks of Russell Mehta, CEO of Rosy Blue, as he steps out of his father's shadow to run one of the largest diamond companies in the world. His challenge is to adapt his personal networks to drive his organization's success.
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                                      L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                                      By  Haiyang Yang,  Pierre Chandon
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                                      Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                                        Published 07 May 2013

                                        Reference 5960

                                        Topic Marketing

                                        Region Asia

                                        Industry Cosmetics,  Luxury Goods and Jewelry

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                                        L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

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                                        Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
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                                          Hermès Paris

                                          By  Morten Bennedsen,  Robert Crawford,  Rolf Hoefer
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                                          This case is about options for ownership design in family businesses. The Hermès family takes the firm public in 1993 with the dual aim of enabling individual members to exit via selling shares on the market and generating funds to finance the company's growth.

                                            Published 28 Apr 2014

                                            Reference 5945

                                            Topic Economics & Finance

                                            Industry Luxury Goods and Jewelry

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                                            Hermès Paris

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                                            This case is about options for ownership design in family businesses. The Hermès family takes the firm public in 1993 with the dual aim of enabling individual members to exit via selling shares on the market and generating funds to finance the company's growth.
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                                              Azza Al Qubaisi: The Artist Entrepreneur

                                              By  Stephen J. Mezias,  Florian Schloderer,  Gillian Saint Leger
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                                              This case tells the story of Azza Al Qubaisi, a female Emirati role-model entrepreneur - how she successfully developed a novel business idea, established a business, and created a new market for jewellery design "Made in UAE".

                                                Published 26 Aug 2013

                                                Reference 5913

                                                Topic Entrepreneurship

                                                Region Middle-East

                                                Industry Luxury Goods and Jewelry

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                                                Azza Al Qubaisi: The Artist Entrepreneur

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                                                This case tells the story of Azza Al Qubaisi, a female Emirati role-model entrepreneur - how she successfully developed a novel business idea, established a business, and created a new market for jewellery design "Made in UAE".
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