L. Felipe Monteiro

Senior Affiliate Professor of Strategy
In 2019, David Behrends, head of Trading and Managing Partner at Sucafina, founded and launched Farmer Connect, a blockchain-based end-to-end transparent solution for the coffee trading industry.

Published 02 Mar 2021

Reference 6645

Topic Strategy

Industry Wholesale

Region Global

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The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

Published 21 Jan 2021

Reference 6563

Topic Strategy

Industry Airlines/Aviation

Region South America

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This is a follow-up to case A, which describes Operation “Lava Jato” (Car Wash) in Brazil, one of biggest anti-corruption investigations in the world.

Published 20 Jan 2021

Reference 6404

Topic Strategy

Region South America

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The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.

Published 03 Jun 2020

Reference 6583

Topic Strategy

Industry Health, Wellness and Fitness Sports

Region Global

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With the globalization of wine, the wine industry in Portugal has experienced a major shift from a local to a global focus over the last 30 years. Quinta do Vallado, one of the major players in that process, has seen exports double (to account for 40% of revenues) and a 10-fold increase in foreign markets (from 5 in 2000 to 48 in 2020).

Published 26 May 2020

Reference 6560

Topic Strategy

Industry Wine and Spirits

Region Global

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The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).

Published 12 Nov 2019

Reference 6510

Topic Responsibility

Industry Utilities Oil & Energy Renewables & Environment

Region Europe

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Case A focuses on the history of Embraer, which has grown to become one of Brazil’s most successful enterprises and the world’s number four global aviation company. After tripling in size from 2000 to 2007, its business succumbed to the global financial crisis. Embraer launched an internal programme for business excellence, resulting in the development of executive jets.

Published 28 Feb 2019

Reference 6482

Topic Strategy

Industry Aviation and Aerospace

Region South America

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The case describes Operation “Lava Jato” (Car Wash) in Brazil, one of largest anti-corruption investigations in the world.

Published 22 Aug 2018

Reference 6404

Topic Strategy

Region South America

View case
The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

Published 27 Jun 2018

Reference 6395

Topic Strategy

Industry Apparel and Fashion

Region Middle-East

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The case describes Operation “Lava Jato” (Car Wash) in Brazil, one of largest anti-corruption investigations in the world.

Published 25 Jun 2018

Reference 6404

Topic Strategy

Industry Political Organization Government Administration

Region South America

View case
In 2019, David Behrends, head of Trading and Managing Partner at Sucafina, founded and launched Farmer Connect, a blockchain-based end-to-end transparent solution for the coffee trading industry.

Published 02 Mar 2021

Reference 6645

Topic Strategy

Industry Wholesale

Region Global

View case
The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

Published 21 Jan 2021

Reference 6563

Topic Strategy

Industry Airlines/Aviation

Region South America

View case
The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.

Published 03 Jun 2020

Reference 6583

Topic Strategy

Industry Health, Wellness and Fitness Sports

Region Global

View case
With the globalization of wine, the wine industry in Portugal has experienced a major shift from a local to a global focus over the last 30 years. Quinta do Vallado, one of the major players in that process, has seen exports double (to account for 40% of revenues) and a 10-fold increase in foreign markets (from 5 in 2000 to 48 in 2020).

Published 26 May 2020

Reference 6560

Topic Strategy

Industry Wine and Spirits

Region Global

View case
The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).

Published 12 Nov 2019

Reference 6510

Topic Responsibility

Industry Utilities Oil & Energy Renewables & Environment

Region Europe

View case
The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

Published 27 Jun 2018

Reference 6395

Topic Strategy

Industry Apparel and Fashion

Region Middle-East

View case
The case describes Operation “Lava Jato” (Car Wash) in Brazil, one of largest anti-corruption investigations in the world.

Published 25 Jun 2018

Reference 6404

Topic Strategy

Industry Political Organization Government Administration

Region South America

View case
Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.

Published 28 May 2018

Reference 6397

Topic Strategy

Industry Telecommunications

Region Global

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Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.

Published 30 Oct 2017

Reference 6328

Topic Strategy

Industry Information Technology and Services Outsourcing/Offshoring

Region Global

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The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

Published 21 Apr 2017

Reference 6291

Topic Strategy

Industry Consumer Goods Luxury Goods and Jewelry

Region Europe

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Case A explores the career trajectory of Eike Batista, CEO and founder of EBX, a Brazilian conglomerate focused on mining, oil & gas, shipping and other industries, who is already looking to expand into new markets while his existing businesses are only just moving into an operational phase.

Published 25 Jan 2016

Reference 5930

Topic Strategy

Industry Oil & Energy

Region South America

View case
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