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38 case(s) found.

GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

By  Javier Gimeno,  L. Felipe Monteiro,  José Santos,  Betania Tanure,  Anne-Marie Carrick
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The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

    Published 21 Jan 2021

    Reference 6563

    Length 61 page(s)

    Topic Strategy

    Region South America

    Industry Airlines/Aviation

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    GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

    By  Javier Gimeno,  L. Felipe Monteiro,  José Santos,  Betania Tanure,  Anne-Marie Carrick
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    The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
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      Avolon: Building a Global Leader in the Aircraft Leasing Industry

      By  Daniel Simonovich
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      The case describes the meteoric rise of Avolon in the aircraft leasing industry – from a private-equity-backed start-up to IPO and M&A activity, resulting in a top three industry position only seven years after its foundation.

        Published 31 Aug 2018

        Reference 6429

        Length 26 page(s)

        Topic Strategy

        Region Europe

        Industry Private Equity,  Airlines/Aviation

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        Avolon: Building a Global Leader in the Aircraft Leasing Industry

        By  Daniel Simonovich
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        The case describes the meteoric rise of Avolon in the aircraft leasing industry – from a private-equity-backed start-up to IPO and M&A activity, resulting in a top three industry position only seven years after its foundation.
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          Aeroflot Turnaround: From the Airline to Avoid to the Passengers' Darling in Five Years

          By  Stanislav Shekshnia,  Veronika Zagieva
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          This case examines the turnaround of Aeroflot, a former Soviet carrier, into one of Europe's leading airlines in customer service. It describes the period between 2009 and 2015, when a new CEO rescues the company from bankruptcy. Under his leadership, a new team of top managers successfully changes the culture of the organization to make it more consumer-focused.

            Published 27 Jul 2015

            Reference 6125

            Length 13 page(s)

            Topic Strategy

            Region Global

            Industry Airlines/Aviation

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            Aeroflot Turnaround: From the Airline to Avoid to the Passengers' Darling in Five Years

            By  Stanislav Shekshnia,  Veronika Zagieva
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            This case examines the turnaround of Aeroflot, a former Soviet carrier, into one of Europe's leading airlines in customer service. It describes the period between 2009 and 2015, when a new CEO rescues the company from bankruptcy. Under his leadership, a new team of top managers successfully changes the culture of the organization to make it more consumer-focused.
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              Going Places: The Buy-out of Amadeus Global Travel Distribution

              By  Michael Prahl,  Nikhil Malik
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              In 2004, BC Partners is considering an investment in Amadeus, a major IT player in the global airlines and travel industry. In order to win in a very competitive auction BC Partners needs to evaluate two distinct business strategies as to their risk-return profile and impact on financing structure.

                Published 26 May 2015

                Reference 6106

                Length 13 page(s)

                Topic Entrepreneurship

                Region Europe

                Industry Private Equity,  Airlines/Aviation,  Leisure, Travel and Tourism

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                Going Places: The Buy-out of Amadeus Global Travel Distribution

                By  Michael Prahl,  Nikhil Malik
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                In 2004, BC Partners is considering an investment in Amadeus, a major IT player in the global airlines and travel industry. In order to win in a very competitive auction BC Partners needs to evaluate two distinct business strategies as to their risk-return profile and impact on financing structure.
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                  Innovating Buyer-Supplier Relationships in the Aerospace Industry: Performance-Based Contracting

                  By  Karan Girotra,  Serguei Netessine,  Jean-Sebastien De Looz
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                  The case presents a new business model in the jet engine industry - performance based contracting for jet engine maintenance. It explains the trade-offs, challenges and guidelines for successful implementation of these contracts, including direct and supply chain effects.

                    Published 26 Jun 2017

                    Reference 6053

                    Length 14 page(s)

                    Topic Operations

                    Region Global

                    Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                    Innovating Buyer-Supplier Relationships in the Aerospace Industry: Performance-Based Contracting

                    By  Karan Girotra,  Serguei Netessine,  Jean-Sebastien De Looz
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                    The case presents a new business model in the jet engine industry - performance based contracting for jet engine maintenance. It explains the trade-offs, challenges and guidelines for successful implementation of these contracts, including direct and supply chain effects.
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                      BrisConnections (A): The Vested Interests of an Australian Toll Road

                      By  Pierre Hillion,  Bowen White
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                      BrisConnections won the bid to construct the Airport Link toll road under a BOOT (Build, Own, Operate and Transfer) PPP model just as the global financial crisis took hold in 2008. Soon the project would take its place among a string of Australian toll road project failures.

                        Published 28 Apr 2014

                        Reference 5970

                        Length 35 page(s)

                        Topic Economics & Finance

                        Region Other Regions

                        Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                        BrisConnections (A): The Vested Interests of an Australian Toll Road

                        By  Pierre Hillion,  Bowen White
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                        BrisConnections won the bid to construct the Airport Link toll road under a BOOT (Build, Own, Operate and Transfer) PPP model just as the global financial crisis took hold in 2008. Soon the project would take its place among a string of Australian toll road project failures.
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                          BrisConnections (B): Death by Instalment Plan

                          By  Pierre Hillion,  Bowen White
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                          BrisConnections won the bid to construct the Airport Link toll road under a BOOT (Build, Own, Operate and Transfer) PPP model just as the global financial crisis took hold in 2008. Soon the project would take its place among a string of Australian toll road project failures.

                            Published 28 Apr 2014

                            Reference 5970

                            Length 24 page(s)

                            Topic Economics & Finance

                            Region Other Regions

                            Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                            BrisConnections (B): Death by Instalment Plan

                            By  Pierre Hillion,  Bowen White
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                            BrisConnections won the bid to construct the Airport Link toll road under a BOOT (Build, Own, Operate and Transfer) PPP model just as the global financial crisis took hold in 2008. Soon the project would take its place among a string of Australian toll road project failures.
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                              Qantas' Jetstar: Launching and Growing a Low-Cost Airline Subsidiary

                              By  Javier Gimeno,  Stuart FitzRoy
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                              Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.

                                Published 20 Dec 2013

                                Reference 5739

                                Length 30 page(s)

                                Topic Strategy

                                Region Other Regions

                                Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                                Qantas' Jetstar: Launching and Growing a Low-Cost Airline Subsidiary

                                By  Javier Gimeno,  Stuart FitzRoy
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                                Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.
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                                  Continental Airlines: The Go Forward Plan

                                  By  Douglas Frank
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                                  In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.

                                    Published 14 Oct 2009

                                    Reference 5565

                                    Length 5 page(s)

                                    Topic Leadership & Organisations

                                    Region North America

                                    Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                                    Continental Airlines: The Go Forward Plan

                                    By  Douglas Frank
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                                    In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.
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                                      SN Brussels Airlines: Taking Off for Profit?

                                      By  Paul Verdin,  Steven Nysten,  Chris Vandervinne
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                                      Toward the end of 2001, a group of investors is faced with the strategic decision of taking over (parts of) the bankrupt Sabena, the former Belgian flag carrier. To this end, the case describes the major crisis in the airline industry at the start of the new millennium, the competitive situation on the Belgian and European market and the chronic suffering of Sabena.

                                        Published 07 Jan 2006

                                        Reference 5366

                                        Length 34 page(s)

                                        Topic Strategy

                                        Region Europe

                                        Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                                        SN Brussels Airlines: Taking Off for Profit?

                                        By  Paul Verdin,  Steven Nysten,  Chris Vandervinne
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                                        Toward the end of 2001, a group of investors is faced with the strategic decision of taking over (parts of) the bankrupt Sabena, the former Belgian flag carrier. To this end, the case describes the major crisis in the airline industry at the start of the new millennium, the competitive situation on the Belgian and European market and the chronic suffering of Sabena.
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                                          Easy Profit: A Revenue Management Pilot

                                          By  Ioana Popescu
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                                          This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.

                                            Published 03 Jan 2006

                                            Reference 5341

                                            Length 6 page(s)

                                            Topic Marketing

                                            Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                                            Easy Profit: A Revenue Management Pilot

                                            By  Ioana Popescu
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                                            This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.
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                                              Strategy Execution and Collective Emotions: National Air

                                              By  Quy Huy
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                                              The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.

                                                Published 27 May 2013

                                                Reference 5193

                                                Length 8 page(s)

                                                Topic Strategy

                                                Region Europe

                                                Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                                                Strategy Execution and Collective Emotions: National Air

                                                By  Quy Huy
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                                                The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.
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