Ioana Popescu

Professor of Decision Sciences
The case uses the example of U2's 2005 world tour to investigate price differentiation in the context of entertainment industries, and particularly multi-pricing in a (capacity) constrained environment.

Published 03 Jan 2006

Reference 5342

Topic Marketing

Industry Entertainment

Region Europe

View case
This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.

Published 03 Jan 2006

Reference 5341

Topic Marketing

Industry Airlines/Aviation Transportation/Trucking/Railroad

View case
The case discusses Yahoo!'s marketing services and various types of advertising. The main focus is on search engine advertising, one of the most important revenue sources for Yahoo. The market, Yahoo's pricing strategies and challenges are described.

Published 03 Jan 2006

Reference 5340

Topic Marketing

Industry Internet E-Commerce

Region Global

View case
This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.

Published 03 Jan 2006

Reference 5341

Topic Marketing

Industry Airlines/Aviation Transportation/Trucking/Railroad

View case
Pricing and Revenue Management