Noah Askin

Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

By  Noah Askin,  Laura Heely
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This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

    Published 26 Jul 2022

    Reference 6751

    Topic Entrepreneurship

    Industry Music

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    Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

    Add to cart extra
    This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.
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      Building Uber's Product: The Human Challenge of Product Management

      By  Noah Askin,  Lisa Simone Duke
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      The case follows Mina Radharkrishnan’s career as a product manager and product executive in various digital environments. She launches her own start-up in 2016 and reflects on the lessons she has primarily learned at Uber, and earlier on at Google, Goldman Sachs, and ModCloth.

        Published 26 Jul 2019

        Reference 6420

        Topic Leadership & Organisations

        Region North America

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        Building Uber's Product: The Human Challenge of Product Management

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        The case follows Mina Radharkrishnan’s career as a product manager and product executive in various digital environments. She launches her own start-up in 2016 and reflects on the lessons she has primarily learned at Uber, and earlier on at Google, Goldman Sachs, and ModCloth.
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          Fibbie Cornuda: Operations and Supply Chain Management

          By  Andre Calmon,  Noah Askin,  Brian Henry
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          Fibbie Cornuda is an Italian company that uses metal cold-forming technology to manufacture ski boot buckles and components for carmakers. Managing production of automotive components at Fibbie Cornuda is easy: demand is predictable and there are few SKU varieties. Conversely, for ski boot buckles it manages a catalogue of thousands of SKUs that changes every year, with widely varying demand.

            Published 18 Feb 2019

            Reference 6411

            Topic Operations

            Industry Automotive,  Mining & Metals

            Region Europe

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            Fibbie Cornuda: Operations and Supply Chain Management

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            Fibbie Cornuda is an Italian company that uses metal cold-forming technology to manufacture ski boot buckles and components for carmakers. Managing production of automotive components at Fibbie Cornuda is easy: demand is predictable and there are few SKU varieties. Conversely, for ski boot buckles it manages a catalogue of thousands of SKUs that changes every year, with widely varying demand.
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              Fibbie Cornuda: Manufacturing a Fit

              By  Noah Askin,  Andre Calmon,  Brian Henry
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              The case explores leadership and professionalization issues at Fibbie Cornuda, an Italian manufacturer of ski boot buckles and automotive parts that utilize metal cold-forming technology. The founder’s daughter has worked in the finance department, but left to do an MBA.

                Published 18 Feb 2019

                Reference 6410

                Topic Leadership & Organisations

                Industry Automotive,  Mining & Metals

                Region Europe

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                Fibbie Cornuda: Manufacturing a Fit

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                The case explores leadership and professionalization issues at Fibbie Cornuda, an Italian manufacturer of ski boot buckles and automotive parts that utilize metal cold-forming technology. The founder’s daughter has worked in the finance department, but left to do an MBA.
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                  Tony Hsieh at Zappos: Structure, Culture and Change (Spanish)

                  By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
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                  After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.

                    Published 22 Aug 2018

                    Reference 6181

                    Topic Leadership & Organisations

                    Industry Retail,  E-Commerce

                    Region Global

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                    Tony Hsieh at Zappos: Structure, Culture and Change (Spanish)

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                    After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
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                      Eico: Designed in China

                      By  Noah Askin,  Alexander Galimberti
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                      How can an organization help its employees’ creativity thrive? When Rokey Zhang and Ricky Xu founded Eico in 2004, no one could predict the scale of China’s mobile and e-commerce revolution. Fourteen years later, they have ridden that wave of change to play a key role in designing some of the most influential and popular digital services in China. But it has not been easy.

                        Published 30 Jul 2018

                        Reference 6261

                        Topic Leadership & Organisations

                        Industry Consulting

                        Region Asia

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                        Eico: Designed in China

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                        How can an organization help its employees’ creativity thrive? When Rokey Zhang and Ricky Xu founded Eico in 2004, no one could predict the scale of China’s mobile and e-commerce revolution. Fourteen years later, they have ridden that wave of change to play a key role in designing some of the most influential and popular digital services in China. But it has not been easy.
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                          Tony Hsieh at Zappos: Structure, Culture and Change

                          By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
                          Add to cart popular award
                          After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.

                            Published 26 Aug 2016

                            Reference 6181

                            Topic Leadership & Organisations

                            Industry Retail,  E-Commerce

                            Region Global

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                            Tony Hsieh at Zappos: Structure, Culture and Change

                            Add to cart popular award
                            After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
                              View case

                              Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

                              By  Noah Askin,  Laura Heely
                              Add to cart extra
                              This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

                                Published 26 Jul 2022

                                Reference 6751

                                Topic Entrepreneurship

                                Industry Music

                                View case

                                Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

                                Add to cart extra
                                This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.
                                  View case
                                  Economic Sociology