Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

To understand: the music industry – blockchain technology and its real world applications – the role of technology in the music industry – the digital disruption of an industry – how to build a go-to-market strategy – the process of building a start-up strategy – how ecosystem dynamics affect an industry – competitive positioning for start-up firms.