Frequently Asked Questions

You can search cases:

• using the keyword search on the home page

The site will suggest the authors and case titles related to your keyword.

• chosing an Area of Interests

• filtering the results on the page Cases

You can also check the section with Suggested Searches on the Home page that refers to the hot topics of the moment

Inspection copies are single copies not suitable for teaching in the classroom. They are used by Educators to assess the suitability of the selected case study for the classroom. Inspection copies are not for classroom use as indicated on the watermark printed on each page.

Inspection copies are provided for free to verified Educators and Higher Education Support Staff. Please create an account, select the right educational status, and after verification (please allow for 2-3 business days) you will receive a confirmation email. For more information check the “Manage my Account” section.

You can share a case study with your peers by using the “Share link to case” button. This will copy the url of the case that you can paste in an email to your colleagues.

You can also share an interesting case study through the social networks by clicking on the buttons above the summary of the case.

If you are interested in saving a case for later, click on “Add to favourites” and create your list of your preferred case studies. This can be used to create the list of cases you use for a specific course giving you an easy way to retrieve them for next time.

Inspection copies are provided for free to verified Educators and Higher Education Support Staff. Please create an account, select the right educational status, and after verification (please allow for 2-3 business days) you will receive a confirmation email. For more information check the “Manage my Account” section.

A case study is a description of a management situation that can be real or hypothetical.

Mirroring INSEAD’s vocation as 'the business school for the world', our case collection is remarkable for its richness and diversity, providing lessons in learning from a vast number of countries and cultures. Cases not only stimulate class discussion, they put the student in the shoes of the decision maker seeking answers to today’s burning management issues and challenges. They offer insight into the successes and failures that characterize every firm and venture, distilling wisdom that can be practically applied in the business world. Up to 100 new cases are added to the collection annually, authored by faculty and research staff who have privileged access to industry executives, entrepreneurs and experts willing to share their experience.

The case authors create additional support material for some INSEAD cases that we make available directly on the page with the case description on the Publishing website. On these pages, instructors can download additional teaching material including teaching notes, video ads and interviews, powerpoint presentations, excel spreadsheets, videos of professors teaching the case at INSEAD etc. Most of these cases have a restricted section for instructors only. There are also some cases with support material available for students.

Check the list on all cases with Extra material on this page.

All original cases are written in English. Some of them are translated into Spanish, Portuguese, French, Chinese, Japanese, Korean, and Russian.

To request permission to translate INSEAD cases for distribution as classroom/training handouts please contact [email protected]. Note that INSEAD retains copyright of translated material.

Reprints or Translations of INSEAD case studies are subject to permission. 

Please contact [email protected] to request permission to republish an INSEAD Case in a textbook or other publication. We do not allow any adaptation, edit, excerpt, or summary of any case; a case must be republished in full.

To request permission to translate INSEAD cases for distribution as classroom/training handouts please contact [email protected]. Note that INSEAD retains copyright of translated material.

Apart from this website INSEAD case studies can be purchased through our distributors’ websites:

• Case Centre
• CCMP
• Harvard Business Publishing
• study.net
• XanEdu

Spanish and Portuguese case translations are also available at IESE Publishing.

Japanese case translations can be ordered at Case Center Japan.

You can fill in and submit a registration form on the page Account Signup.

To access this page, you should either click on the button "Get an account now!" on the Home page or click on Login and then chose "Sign Up Here" in the pop-up window.

The educational status is the first field to be filled and is one of the most important as it will trigger your level of access to some content and functionalities. Select the status corresponding to your academic profile.

• Educator
• PhD Student with Teaching Responsibility
• Research Staff
• Higher Education Staff
• Student
• Other

To be granted Educator status, please provide the url to your online profile to allow a quicker validation of your account. Please note that any status requested will be granted only after validation by the INSEAD Publishing team. Kindly allow 3 working days for the activation of your account.

You can update your educational profile, name, billing address, school information and preferences on the page “My Account”. Click the “Edit Account” button on the bottom of this page, update your details and save your changes. Please note that all changes to your educational profile require approval by the INSEAD Publishing team and may take up to 3 working days to process. All other updates will be applied immediately upon saving.

Personal/research license cannot be used for classroom use. This license is an individual license immediate consumption.

As an Educator/Instructor, you should select the teaching/training license, fill in all the fields relative to your course and enter the number of participants/students in your course in the field “Quantity”. The minimum of 5 copies is required for the teaching and training purposes.

The download availability of your purchased cases studies depends on the license type you selected:

• Individual or research license: Cases purchased for personal or research use can be downloaded for 30 days from the purchase date
• Teaching or training license: Cases purchased for teaching and training purposes can be downloaded until the end date of your course/ training. You specify this end date on the Cart page when you provide your course/ training details.

After the expiration date, you won’t be able to download the document anymore. Please make sure to download your purchased materials before the expiration date.

You have the right to withdraw from your transaction without charge and without giving any reason until delivery of the product has started. Customised electronic copies are delivered immediately after your order is submitted and they can’t be returned.

All sales of digital content are final. We do not accept return of digital content.

All purchases of teaching/ training licenses are automatically considered as B2B (Business to Business) order.

For purchases of personal/ research licenses, the default option is B2C (Business to Customer). If you need to purchase personal/ research license for work, you can select “Professional expenses?” on the Cart page placing your order.

For all B2B purchases, you will be required to enter your Company name on the Checkout page and it will appear on the invoice. You can provide your Tax Registration Number or VAT on the Check Out page.

For companies in the EU, please provide your VAT number on the Checkout page in the Billing Information section. If the VAT number is valid the country tax will not be applied to your order. If the section is left empty or the VAT number is not valid, the country tax will be applied to the order.

Please note that it is the responsibility of the client to provide a valid VAT number when placing the order, and we can’t intervene in this process.