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53 case(s) found.

Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Spanish)

By  Wolfgang Ulaga,  Ziv Carmon,  Laura Heely
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This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

    Published 02 Mar 2023

    Reference 6597

    Length 12 page(s)

    Topic Marketing

    Region Global

    Industry Insurance

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    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Spanish)

    By  Wolfgang Ulaga,  Ziv Carmon,  Laura Heely
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    This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
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      BeefChain: Blockchain and the Dynamics of Traceability, Quality and Value Capture in the Beef Industry (Spanish)

      By  Peter Zemsky,  Enver Yucesan,  Laura Heely
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      The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.

        Published 23 May 2023

        Reference 6596

        Length 23 page(s)

        Topic Operations

        Region North America

        Industry Agriculture

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        BeefChain: Blockchain and the Dynamics of Traceability, Quality and Value Capture in the Beef Industry (Spanish)

        By  Peter Zemsky,  Enver Yucesan,  Laura Heely
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        The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.
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          Education: A Blue Ocean Shift from Insolvency to Excellence - Turning around the Private University of Bolivia (Spanish)

          By  W. Chan Kim,  Renée Mauborgne,  Manuel Olave,  Michael Olenick
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          The Universidad Privada Boliviana (UPB), the Private University of Bolivia, was founded in 1993. Not long after, in the late 1990s, civil unrest erupted with coca growers battling police in the streets outside the campus. Students and faculty fled, the prior President retired, and the University was functionally insolvent.

            Published 22 May 2019

            Reference 6460

            Length 11 page(s)

            Topic Strategy

            Region South America

            Industry Education Management

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            Education: A Blue Ocean Shift from Insolvency to Excellence - Turning around the Private University of Bolivia (Spanish)

            By  W. Chan Kim,  Renée Mauborgne,  Manuel Olave,  Michael Olenick
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            The Universidad Privada Boliviana (UPB), the Private University of Bolivia, was founded in 1993. Not long after, in the late 1990s, civil unrest erupted with coca growers battling police in the streets outside the campus. Students and faculty fled, the prior President retired, and the University was functionally insolvent.
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              Alibaba in Blockchain: Integrating Blockchain-based Remittances into Cloud Services (Spanish)

              By  Jason P. Davis,  Minh Vo,  Anne Yang
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              When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business.

                Published 23 May 2023

                Reference 6442

                Length 15 page(s)

                Topic Entrepreneurship

                Region Asia

                Industry Financial Services,  Internet

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                Alibaba in Blockchain: Integrating Blockchain-based Remittances into Cloud Services (Spanish)

                By  Jason P. Davis,  Minh Vo,  Anne Yang
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                When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business.
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                  Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model (Spanish)

                  By  Paulo Albuquerque,  Joerg Niessing,  Anne-Marie Carrick
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                  The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

                    Published 05 Apr 2018

                    Reference 6289

                    Length 10 page(s)

                    Topic Marketing

                    Region Europe

                    Industry E-Learning

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                    Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model (Spanish)

                    By  Paulo Albuquerque,  Joerg Niessing,  Anne-Marie Carrick
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                    The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.
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                      Servientrega: Co-Founders in Competition (Spanish)

                      By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                      One of the biggest logistics services providers in Colombia, Servientrega started out as a one-man courier operation on the streets of Bogota in 1982. Jesus Guerrero, an enterprising messenger boy, set up his own delivery service at the age of 18.

                        Published 25 Apr 2017

                        Reference 6287

                        Length 7 page(s)

                        Topic Family Business

                        Region South America

                        Industry Transportation/Trucking/Railroad

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                        Servientrega: Co-Founders in Competition (Spanish)

                        By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                        One of the biggest logistics services providers in Colombia, Servientrega started out as a one-man courier operation on the streets of Bogota in 1982. Jesus Guerrero, an enterprising messenger boy, set up his own delivery service at the age of 18.
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                          Leonisa: A Succession Crisis Among Second Gens (Spanish)

                          By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                          A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.

                            Published 07 Mar 2017

                            Reference 6285

                            Length 8 page(s)

                            Topic Family Business

                            Region South America

                            Industry Apparel and Fashion

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                            Leonisa: A Succession Crisis Among Second Gens (Spanish)

                            By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                            A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.
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                              Carvajal: From Soldiers to Diplomats, from Family-run to Professionally-Managed (Spansih)

                              By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                              Carvajal traces the 110-year history of one of Colombian’s oldest family-owned firms from a small print shop to one of the largest paper product conglomerates in Latin America. Founded in 1904 by Manuel Carvajal, a Colombian educator and erstwhile politician, the company has contributed to Colombia’s economic and intellectual development ever since.

                                Published 25 Apr 2017

                                Reference 6284

                                Length 23 page(s)

                                Topic Family Business

                                Region South America

                                Industry Paper & Forest Products

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                                Carvajal: From Soldiers to Diplomats, from Family-run to Professionally-Managed (Spansih)

                                By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                                Carvajal traces the 110-year history of one of Colombian’s oldest family-owned firms from a small print shop to one of the largest paper product conglomerates in Latin America. Founded in 1904 by Manuel Carvajal, a Colombian educator and erstwhile politician, the company has contributed to Colombia’s economic and intellectual development ever since.
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                                  AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Spanish)

                                  By  David Dubois,  Joerg Niessing,  Jean Wee,  Inyoung Chae
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                                  The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.

                                    Published 19 Jul 2018

                                    Reference 6241

                                    Length 26 page(s)

                                    Topic Marketing

                                    Region Global

                                    Industry Leisure, Travel and Tourism

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                                    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Spanish)

                                    By  David Dubois,  Joerg Niessing,  Jean Wee,  Inyoung Chae
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                                    The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
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                                      Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior (Spanish)

                                      By  Frederic Godart,  David Dubois,  Brian Henry
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                                      The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

                                        Published 25 Apr 2017

                                        Reference 6214

                                        Length 19 page(s)

                                        Topic Leadership & Organisations

                                        Region Europe

                                        Industry Luxury Goods and Jewelry,  Apparel and Fashion

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                                        Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior (Spanish)

                                        By  Frederic Godart,  David Dubois,  Brian Henry
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                                        The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
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                                          The Marvel Way: Restoring a Blue Ocean (Spanish)

                                          By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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                                          The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

                                            Published 26 Jan 2018

                                            Reference 6205

                                            Length 18 page(s)

                                            Topic Strategy

                                            Region North America

                                            Industry Motion Pictures and Film

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                                            The Marvel Way: Restoring a Blue Ocean (Spanish)

                                            By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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                                            The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
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                                              Tony Hsieh at Zappos: Structure, Culture and Change (Spanish)

                                              By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
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                                              After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.

                                                Published 22 Aug 2018

                                                Reference 6181

                                                Length 21 page(s)

                                                Topic Leadership & Organisations

                                                Region Global

                                                Industry Retail,  E-Commerce

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                                                Tony Hsieh at Zappos: Structure, Culture and Change (Spanish)

                                                By  Noah Askin,  Gianpiero Petriglieri,  Joanna Lockard
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                                                After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
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