Frederic Godart

Associate Professor of Organisational Behaviour
Salmon Evolution, a Norwegian on-land salmon farming company, was established in 2017 with a vision of innovating in the industry to ensure sustainability. Trond Håkon Schaug-Pettersen, transitioning from CFO to CEO in January 2023, played a pivotal role in its capitalization journey from private placements to public markets.

Published 27 Jun 2024

Reference 6879

Topic Leadership & Organisations

Industry Agriculture Financial Services

Region Europe

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The case study focuses on the strategic use of environmental, social, and governance (ESG) principles by Salmon Evolution during its initial public offering (IPO) and subsequent growth phase.

Published 27 Jun 2024

Reference 6879

Topic Leadership & Organisations

Industry Food and Beverages Production

Region Europe

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The case focuses on Arianee – a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools.

Published 14 Mar 2024

Reference 6866

Topic Strategy

Industry Internet Luxury Goods and Jewelry

Region Europe

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In October 2022, the British artist Damien Hirst, renowned for defying the art establishment, brought his six-year project "The Currency" to an end. The project involved the creation of 10,000 “spot paintings”, each linked to a blockchain-based non-fungible token (NFT).

Published 15 Jan 2024

Reference 6848

Topic Leadership & Organisations

Industry Arts and Crafts

Region Europe

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This case is about the transformation of a luxury French fashion brand with the arrival of a remarkable creative director.

Published 10 Jan 2024

Reference 6853

Topic Leadership & Organisations

Industry Luxury Goods and Jewelry Apparel and Fashion

Region Global

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The case explores the journey of Marek Claassen, a German art lover who transformed a passion for building databases for local art galleries into a commercial venture that ranks artists worldwide. Artfacts seeks to rank all artists as transparently as the facts allow.

Published 08 Dec 2021

Reference 6688

Topic Leadership & Organisations

Industry Information Technology and Services

Region Europe

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The case describes how a luxury watchmaker asked a French blockchain start-up to provide digital authenticity certificates for its 225 models. Ulysse Nardin, a 175-year-old Swiss watch company owned by Kering, has decided to certify ownership of its watches with Bitcoin-seals technology powered by Woleet, a start-up founded in 2015 by Gilles Cadignan.

Published 03 Mar 2021

Reference 6647

Topic Leadership & Organisations

Region Europe

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The case illustrates the founding and growth of SloWeAre, the first eco-certification company in France that embraces the methodology eco-fashion brands employ on their journey towards producing socially responsible and environmentally sound textile products. By 2020, the four-year diagnostic service had attracted more than 75 French eco-fashion brands to the SloWeAre platform.

Published 22 Jul 2020

Reference 6599

Topic Responsibility

Industry Retail

Region Europe

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The case study explores a conundrum at the heart of the fashion industry: how far is individual creativity compatible with corporate commercial imperatives? It follows the career of designer Raf Simons, who, after a stellar performance at Christian Dior struggled to achieve similar status at Calvin Klein.

Published 15 Jul 2020

Reference 6582

Topic Leadership & Organisations

Industry Retail

Region North America

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For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

Published 29 Oct 2018

Reference 6443

Topic Marketing

Industry Wholesale Luxury Goods and Jewelry

Region Asia

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For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

Published 29 Oct 2018

Reference 6443

Topic Marketing

Industry Wholesale Luxury Goods and Jewelry

Region Asia

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This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

Published 29 Mar 2017

Reference 6290

Topic Leadership & Organisations

Industry Apparel and Fashion

Region Middle-East

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The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

Published 22 Jul 2016

Reference 6214

Topic Leadership & Organisations

Industry Luxury Goods and Jewelry Apparel and Fashion

Region Europe

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This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

Published 24 Feb 2014

Reference 5883

Topic Strategy

Industry Luxury Goods and Jewelry

Region Global

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Creativity, Economic Sociology, Fashion, Luxury, Market Dynamics, Mobility, Social Networks, Status, Style, Uncertainty, Watchmaking