Frederic Godart

Associate Professor of Organisational Behaviour
The case illustrates the founding and growth of SloWeAre, the first eco-certification company in France that embraces the methodology eco-fashion brands employ on their journey towards producing socially responsible and environmentally sound textile products. By 2020, the four-year diagnostic service had attracted more than 75 French eco-fashion brands to the SloWeAre platform.

Published 22 Jul 2020

Reference 6599

Topic Responsibility

Industry Retail

Region Europe

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The case study explores a conundrum at the heart of the fashion industry: how far is individual creativity compatible with corporate commercial imperatives? It follows the career of designer Raf Simons, who, after a stellar performance at Christian Dior struggled to achieve similar status at Calvin Klein.

Published 15 Jul 2020

Reference 6582

Topic Leadership & Organisations

Industry Retail

Region North America

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For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

Published 29 Oct 2018

Reference 6443

Topic Marketing

Industry Wholesale Luxury Goods and Jewelry

Region Asia

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The case follows the career path of Megha Malagatti, from her humble Indian origins as a member of the Dalit caste (known as “untouchables”) to a senior management position in a French luxury goods company – an improbable journey that speaks to her personal strengths, skills and qualifications, as well as the possibilities open to young women to make a career in the luxury goods industry irrespect

Published 25 Jun 2018

Reference 6405

Topic Leadership & Organisations

Industry Human Resources Luxury Goods and Jewelry

Region Europe

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The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.

Published 26 Mar 2018

Reference 6375

Topic Marketing

Industry Wholesale Food and Beverages Production

Region Europe

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The case highlights a failed attempt to ‘liberate’ management and employees from traditional business practices at a factory in France. It closely follows the events that took place at Poult during a 10-year period that began in 2006.

Published 30 Oct 2017

Reference 6332

Topic Leadership & Organisations

Industry Food and Beverages Production

Region Europe

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The case documents the emergence of Artsy, a digital solution to the sale of artwork. Once the preserve of the elite, the art market has been democratized by the founder Carter Cleveland, who in 2012 created an online catalogue of painting, photography, sculpture, film and video, and design.

Published 25 Sep 2017

Reference 6322

Topic Leadership & Organisations

Industry Retail Arts and Crafts

Region North America

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This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.

Published 28 Aug 2017

Reference 6318

Topic Entrepreneurship

Industry Apparel and Fashion

Region Europe

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The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

Published 25 Apr 2017

Reference 6214

Topic Leadership & Organisations

Region Europe

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Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.

Published 29 Mar 2017

Reference 6276

Topic Leadership & Organisations

Industry Apparel and Fashion

Region Asia

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For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

Published 29 Oct 2018

Reference 6443

Topic Marketing

Industry Wholesale Luxury Goods and Jewelry

Region Asia

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This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

Published 29 Mar 2017

Reference 6290

Topic Leadership & Organisations

Industry Apparel and Fashion

Region Middle-East

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The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

Published 22 Jul 2016

Reference 6214

Topic Leadership & Organisations

Industry Luxury Goods and Jewelry Apparel and Fashion

Region Europe

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This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

Published 24 Feb 2014

Reference 5883

Topic Strategy

Industry Luxury Goods and Jewelry

Region Global

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Creativity