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LVMH Moët Hennessy - Louis Vuitton: The Rise of Talentism

Published 24 Feb 2014
Reference 5883
Topic Strategy
Region Global
Summary

This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

Teaching objectives

The case can be used to illustrate the concepts of "industry analysis" and "competitive advantage" especially as applied to analyzing drivers of differentiation strategy. It can be used as a part of core strategy sequence in MBA or EMBA programmes as well as in Executive Education.The key teaching point is that when well-managed, employee mobility within a business group is valuable for the internal benefits it provides (e.g., the transfer of best practices across the group) and its external positive effects (e.g., attracting the right talent). It thus gives firms a competitive advantage when pursuing a differentiation strategy in the luxury industry.

Keywords
  • Strategic talent management
  • Luxury industry
  • Networks
  • Business groups
  • Q21314
  • European Competitiveness Initiative
  • European Competitiveness
  • Europe
  • Best Practices
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