Andrew Shipilov

Professor of Strategy
When Wilfried Pimenta de Miranda joined the IOTA project as Director for Business Development in early 2017, his mandate was to demonstrate the potential of the open-source technology and increase adoption. The open community programme sought to engage with external market players to kick off a first set of proofs of concept.

Published 29 Jul 2020

Reference 6529

Topic Strategy

Region Europe

View case
The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.

Published 25 Mar 2019

Reference 6456

Topic Strategy

Industry Information Technology and Services

Region Europe

View case
The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.

Published 25 Mar 2019

Reference 6456

Topic Strategy

Industry Information Technology and Services

Region Europe

View case
The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

Published 13 Feb 2019

Reference 6455

Topic Strategy

Industry Consumer Goods Mechanical or Industrial Engineering

Region Global

View case
The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

Published 26 Feb 2018

Reference 6348

Topic Strategy

Industry Financial Services

Region Global

View case
This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

Published 29 Mar 2017

Reference 6290

Topic Leadership & Organisations

Industry Apparel and Fashion

Region Middle-East

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This case explores the career development of professionals with strong leadership potential within an international business group - LVMH. It follows the career progression of an MBA graduate, her exposure to networks and mentors, and her international mobility.

Published 24 Feb 2014

Reference 5996

Topic Strategy

Industry Luxury Goods and Jewelry

Region Global

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This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

Published 24 Feb 2014

Reference 5883

Topic Strategy

Industry Luxury Goods and Jewelry

Region Global

View case
The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.

Published 24 May 2012

Reference 5793

Topic Strategy

Industry E-Commerce

Region Europe

View case
The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.

Published 24 May 2012

Reference 5793

Topic Strategy

Industry E-Commerce

Region Europe

View case
The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

Published 13 Feb 2019

Reference 6455

Topic Strategy

Industry Consumer Goods Mechanical or Industrial Engineering

Region Global

View case
The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

Published 26 Feb 2018

Reference 6348

Topic Strategy

Industry Financial Services

Region Global

View case
This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

Published 29 Mar 2017

Reference 6290

Topic Leadership & Organisations

Industry Apparel and Fashion

Region Middle-East

View case
This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

Published 24 Feb 2014

Reference 5883

Topic Strategy

Industry Luxury Goods and Jewelry

Region Global

View case
The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.

Published 24 May 2012

Reference 5793

Topic Strategy

Industry E-Commerce

Region Europe

View case
Organisation theory