Andrew-Shipilov-12702_55.jpg

Andrew Shipilov

Professor of Strategy

Leading digital transformation poses a huge challenge. This case unpacks the “how” of leading an organization through digital transformation - with a twist: along the journey the protagonists realize that a data-driven approach can not only serve to boost the business but to do good for their customers.

Published 31 Jul 2024

Reference 6808

Topic Strategy

Industry Leisure, Travel and Tourism

Region Europe

View

Leading digital transformation poses a huge challenge. This case unpacks the “how” of leading an organization through digital transformation - with a twist: along the journey the protagonists realize that a data-driven approach can not only serve to boost the business but to do good for their customers.

Published 31 Jul 2024

Reference 6808

Topic Strategy

Industry Leisure, Travel and Tourism

Region Europe

View

Leading digital transformation poses a huge challenge. This case unpacks the “how” of leading an organization through digital transformation - with a twist: along the journey the protagonists realize that a data-driven approach can not only serve to boost the business but to do good for their customers.

Published 31 Jul 2024

Reference 6808

Topic Strategy

Industry Leisure, Travel and Tourism

Region Europe

View

Innovation is about solving problems and ensuring a sustainable future is one of our greatest challenges. In the setting of the food industry, the case explores how organizations can use innovation to reimagine a system and lead transformation.

Published 29 Apr 2024

Reference 7027

Topic Responsibility

Industry Food and Beverages Production

Duration 3 hours

View

The Blue Hill case follows the journey of Dan Barber, one of the world’s leading chefs. Having understood the limitations of the “substitution” model of sustainability, he redesigns his restaurant as an innovation lab for the food industry, seeking to win stakeholders’ hearts and minds and embed it in the local ecosystem.

Published 15 Apr 2024

Reference 6830

Topic Strategy

Industry Restaurants

Region North America

View

Over her career as a business executive, Norwegian Anita Krohn Traaseth became a seasoned mentor for emerging professionals, guiding them through the complexities of navigating promotions, salary negotiations, and leadership development.

Published 08 Aug 2023

Reference 6823

Topic Strategy

Industry Textiles

Region Europe

View

When the pandemic suddenly displaced hundreds of students from INSEAD campuses, the INSEAD VR Initiative went into immediate action. With courses shutting down at lightning speed, everyone wanted a VR headset. The Hardware solution was narrowed down to two competing VR brands, Oculus by Facebook, and Pico, manufactured by a small Chinese hardware company.

Published 10 Mar 2023

Reference 7025

Topic Strategy

Duration 1 hour 30 mins

View

The Viv8 LiveCase creates a lively scenario in which you explore and reflect on making strategic recommendations under pressure.

Published 06 Jan 2023

Reference 6796

Topic Strategy

Industry Entertainment Sports Media Production

Duration 1 hour 30 mins

Region Global

View

The case is about the future of Dyson’s foray into wearable technology with the planned introduction of the Dyson Zone that enables people to breathe purified air while tuning out unwanted noise.

Published 06 Oct 2022

Reference 6773

Topic Strategy

Region Global

View

The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

Published 08 Apr 2022

Reference 6348

Topic Strategy

Industry Financial Services

Region Global

View

Leading digital transformation poses a huge challenge. This case unpacks the “how” of leading an organization through digital transformation - with a twist: along the journey the protagonists realize that a data-driven approach can not only serve to boost the business but to do good for their customers.

Published 31 Jul 2024

Reference 6808

Topic Strategy

Industry Leisure, Travel and Tourism

Region Europe

View

The Blue Hill case follows the journey of Dan Barber, one of the world’s leading chefs. Having understood the limitations of the “substitution” model of sustainability, he redesigns his restaurant as an innovation lab for the food industry, seeking to win stakeholders’ hearts and minds and embed it in the local ecosystem.

Published 15 Apr 2024

Reference 6830

Topic Strategy

Industry Restaurants

Region North America

View

The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

Published 13 Feb 2019

Reference 6455

Topic Strategy

Industry Consumer Goods Mechanical or Industrial Engineering

Region Global

View

The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

Published 26 Feb 2018

Reference 6348

Topic Strategy

Industry Financial Services

Region Global

View

This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

Published 29 Mar 2017

Reference 6290

Topic Leadership & Organisations

Industry Apparel and Fashion

Region Middle-East

View

This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

Published 24 Feb 2014

Reference 5883

Topic Strategy

Industry Luxury Goods and Jewelry

Region Global

View

The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.

Published 24 May 2012

Reference 5793

Topic Strategy

Industry E-Commerce

Region Europe

View

Innovation is about solving problems and ensuring a sustainable future is one of our greatest challenges. In the setting of the food industry, the case explores how organizations can use innovation to reimagine a system and lead transformation.

Published 29 Apr 2024

Reference 7027

Topic Responsibility

Industry Food and Beverages Production

Duration 3 hours

View

When the pandemic suddenly displaced hundreds of students from INSEAD campuses, the INSEAD VR Initiative went into immediate action. With courses shutting down at lightning speed, everyone wanted a VR headset. The Hardware solution was narrowed down to two competing VR brands, Oculus by Facebook, and Pico, manufactured by a small Chinese hardware company.

Published 10 Mar 2023

Reference 7025

Topic Strategy

Duration 1 hour 30 mins

View

The Viv8 LiveCase creates a lively scenario in which you explore and reflect on making strategic recommendations under pressure.

Published 06 Jan 2023

Reference 6796

Topic Strategy

Industry Entertainment Sports Media Production

Duration 1 hour 30 mins

Region Global

View

Organisation theory, Strategic Alliances, Inter-Firm Networks, Inter-personal Networks, Transition Economies