Filter
Sort by
View
7 cases found.

Wawa: Retailing Reinvented Through Blue Ocean Strategy

By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
Add to cart popular
Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

    Published 25 Jun 2018

    Reference 6421

    Topic Strategy

    Region North America

    Industry Restaurants,  Food and Beverages Production

    View case

    Wawa: Retailing Reinvented Through Blue Ocean Strategy

    Add to cart popular
    Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
      View case

      Gaga for Wawa: Blue Ocean Retailing (Chinese)

      By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
      Add to cart
      Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

        Published 22 Mar 2019

        Reference 6421

        Topic Strategy

        Region North America

        Industry Restaurants,  Food and Beverages Production

        View case

        Gaga for Wawa: Blue Ocean Retailing (Chinese)

        Add to cart
        Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
          View case

          Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

          By  Pierre Chandon,  Laura Heely,  Fernando Machado
          Add to cart popular extra
          Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

            Published 25 Jun 2018

            Reference 6402

            Topic Marketing

            Region Global

            Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

            View case

            Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

            Add to cart popular extra
            Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
              View case

              PE in Emerging Markets: Can Mekong Capital's Operating Advantage Boost the Value in its Exit from Golden Gate Restaurants?

              By  Claudia Zeisberger,  Peter Goodson,  Kimberly McGinnis
              Add to cart extra
              Mekong Capital, a private equity firm based in Vietnam, is considering exiting its stake in restaurant chain operator Golden Gate. Despite robust growth, Golden Gate’s profitability is lagging. Students are asked to evaluate the best means of exit and whether operational improvements are required to attract buyers or create the foundation for a successful IPO.

                Published 06 Apr 2016

                Reference 6162

                Topic Strategy

                Region Asia

                Industry Restaurants,  Private Equity

                View case

                PE in Emerging Markets: Can Mekong Capital's Operating Advantage Boost the Value in its Exit from Golden Gate Restaurants?

                Add to cart extra
                Mekong Capital, a private equity firm based in Vietnam, is considering exiting its stake in restaurant chain operator Golden Gate. Despite robust growth, Golden Gate’s profitability is lagging. Students are asked to evaluate the best means of exit and whether operational improvements are required to attract buyers or create the foundation for a successful IPO.
                  View case

                  Yung Kee: A Family Feud Divides Hong Kong

                  By  Morten Bennedsen,  Joseph P. H. Fan,  Brian Henry,  Yupana Wiwattanakantang
                  Add to cart
                  The Kam family has owned Yung Kee, a huge 750-seat restaurant in Hong Kong, for more than 50 years. Starting out as a food stall, the business still 'packs them in' today.

                    Published 29 Jun 2015

                    Reference 6148

                    Topic Family Business

                    Region Asia

                    Industry Restaurants

                    View case

                    Yung Kee: A Family Feud Divides Hong Kong

                    Add to cart
                    The Kam family has owned Yung Kee, a huge 750-seat restaurant in Hong Kong, for more than 50 years. Starting out as a food stall, the business still 'packs them in' today.
                      View case

                      McDonald’s and KFC: Recipes for Success in China

                      By  Wei-Ru Chen,  Gabriel Szulanski,  Jennifer LEE
                      Add to cart popular award
                      McDonald’s is the undisputed global leader of quick service restaurants. In China, however, it has less than half the number of outlets and significantly lower profit margins than KFC. Why is KFC seemingly wining in China? How can McDonald’s leverage its global acumen to catch up with KFC?

                        Published 27 Feb 2009

                        Reference 5580

                        Topic Strategy

                        Region Asia

                        Industry Restaurants

                        View case

                        McDonald’s and KFC: Recipes for Success in China

                        Add to cart popular award
                        McDonald’s is the undisputed global leader of quick service restaurants. In China, however, it has less than half the number of outlets and significantly lower profit margins than KFC. Why is KFC seemingly wining in China? How can McDonald’s leverage its global acumen to catch up with KFC?
                          View case

                          Benihana UK (Ltd)

                          By  James Teboul,  Francesca Gee
                          Add to cart
                          The Benihana chain included 60 restaurants in 1966, mostly in the United States with sales over $75M. Its founder, Rocky Aoki, started 32 years earlier the first Benihana of Tokyo in New York. The case shows the main elements of his breakthrough service in the 70s. But this formula was not easily transferred to UK and the three London restaurants are not making money.

                            Published 15 Dec 1997

                            Reference 4719

                            Topic Operations

                            Region Global

                            Industry Restaurants

                            View case

                            Benihana UK (Ltd)

                            Add to cart
                            The Benihana chain included 60 restaurants in 1966, mostly in the United States with sales over $75M. Its founder, Rocky Aoki, started 32 years earlier the first Benihana of Tokyo in New York. The case shows the main elements of his breakthrough service in the 70s. But this formula was not easily transferred to UK and the three London restaurants are not making money.
                              View case