Francesca Gee

The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries. Pedagogical Objectives

Published 01 Jan 2008

Reference 4520

Topic Marketing

Industry Apparel and Fashion

Region Global

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The case chronicles the history of the tire industry till 1999, focusing on the globalisation, the economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin’s strategy.

Published 01 Jan 2003

Reference 4935

Topic Strategy

Region Global

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This case describes a) the organizational factors which shaped Singapore Airlines' multi-year record of success, and b) the new challenges it faces to continue to maintain the world-class best service. In its 1993 ambition to improve its service, SIA must face ever-demanding customers. One of those customers is featured in the case in terms of some special requests.

Published 30 Sep 2000

Reference 4249

Topic Leadership & Organisations

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Asia

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Exxon, Shell and Elf are seeking World Bank financing to develop a large oil field in Chad. They produced an environmental impact study and consulted locals. However, NGOs charge that the project will raise political tensions and will not reduce poverty given the current political situation. Should the Bank go ahead?

Published 01 Jun 1999

Reference 4771

Topic Strategy

Region Africa

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The case offers an analysis of the oil industry and BP and Mobil's decision to bring together their refining and marketing resources in a pan-European joint venture. The case considers the competitive dynamics of the industry and the alliance's uncertain future.

Published 12 Jan 1999

Reference 4868

Topic Strategy

Industry Oil & Energy

Region Europe

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The case chronicles the development of the UK travel industry in the 80s and 90s and describes the strategies of the major competitors. The focus is on Thomson whose UK leadership position is increasingly challenged and, now, without the support of a rich parent company, will have to move into the European travel market.

Published 01 Jan 1999

Reference 4832

Topic Strategy

Industry Recreational Facilities and Services Leisure, Travel and Tourism

Region Europe

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A Turkish textile exporter facing pending EU anti-dumping duties tries to sort out the mess and to decide whether he should accept the Commission’s offer of a price agreement. Whether he should or not depends on the chances that permanent duties will be voted on at the Council. What are the risks on either side?

Published 01 Jan 1999

Reference 4772

Topic Strategy

Region Asia

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Case A describes how Antoine Vitry, a Ford dealer who is highly successful in a small market, is offered the opportunity to buy a floundering business whose territory is bordering his own: the Garnier dealership, which serves the 16,000-new-car-a-year BigCity market. The catch is that Vitry must make up his mind very quickly ( within a few days without any time to carry out a detailed analysis.

Published 01 Jan 1999

Reference 4801

Topic Operations

Industry Automotive

Region Europe

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Please refer to part A for the abstract.

Published 01 Jan 1999

Reference 4801

Topic Operations

Industry Automotive

Region Europe

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Case B takes place eight months later. Vitry has decided to buy out Garnier and has set to work to turn it around. He seems to be succeeding in restoring profitability; yet new challenges lie ahead.

Published 01 Jan 1999

Reference 4801

Topic Operations

Industry Automotive

Region Europe

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