Martin Brackenbury

The case chronicles the development of the UK travel industry in the 80s and 90s and describes the strategies of the major competitors. The focus is on Thomson whose UK leadership position is increasingly challenged and, now, without the support of a rich parent company, will have to move into the European travel market.

Published 01 Jan 1999

Reference 4832

Topic Strategy

Industry Recreational Facilities and Services Leisure, Travel and Tourism

Region Europe

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