The UK Travel Industry and the Thomson Travel Group in 1998

Published 01 Jan 1999
Reference 4832
Topic Strategy
Region Europe
Summary

The case chronicles the development of the UK travel industry in the 80s and 90s and describes the strategies of the major competitors. The focus is on Thomson whose UK leadership position is increasingly challenged and, now, without the support of a rich parent company, will have to move into the European travel market.

Teaching objectives

The case allows one to do a basic (and advanced) study of industry structure and profitability, strategic interaction, vertical integration, pressures for going from domestic to international competition.

Keywords
  • AR1999
  • INDUSTRY RESTRUCTURING
  • COMPETITIVE STRATEGY
  • SERVICE INDUSTRY
  • RETAILING
  • LEADERSHIP TIGHT
  • GLOBAL VS LOCAL COMPETITION
  • RD1299