Kuoni: Missing the Digital Boat - The Downfall of an Icon in the Travel Industry

Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry

By W. Chan Kim, Renée Mauborgne, Oh Young Koo

This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

Published 25 Jun 2018

Reference 6422

Length 10 page(s)

Topic Strategy

Region Asia

Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Chinese)

By W. Chan Kim, Renée Mauborgne, Oh Young Koo

This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

Published 22 Mar 2019

Reference 6422

Length 9 page(s)

Topic Strategy

Region Asia

Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Korean)

By W. Chan Kim, Renée Mauborgne, Oh Young Koo

This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

Published 22 Aug 2018

Reference 6422

Length 13 page(s)

Topic Strategy

Region Asia

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

By David Dubois, Inyoung Chae, Joerg Niessing, Jean Wee

Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

Published 26 Aug 2016

Reference 6241

Length 23 page(s)

Topic Marketing

Region Global

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Japanese)

By David Dubois, Inyoung Chae, Joerg Niessing, Jean Wee

The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.

Published 22 Mar 2019

Reference 6241

Length 24 page(s)

Topic Marketing

Region Global

Going Places: The Buy-out of Amadeus Global Travel Distribution

By Michael Prahl, Nikhil Malik

In 2004, BC Partners is considering an investment in Amadeus, a major IT player in the global airlines and travel industry. In order to win in a very competitive auction BC Partners needs to evaluate two distinct business strategies as to their risk-return profile and impact on financing structure.

Published 26 May 2015

Reference 6106

Length 13 page(s)

Topic Entrepreneurship

Region Europe

Industry Private Equity, Airlines/Aviation, Leisure, Travel and Tourism

Ricardo Semler: A Revolutionary Model of Leadership

By William Maddux, Roderick Swaab, Betania Tanure, Elin Williams

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

Published 28 Apr 2014

Reference 5982

Length 12 page(s)

Region South America

Industry Education Management, Leisure, Travel and Tourism, Banking

!Xaus Lodge: From White Elephant to the Heart of the Community

By Stephen J. Mezias, Mohamad Saifed Fakhreddin

!Xaus Lodge is a community owned tourism facility in the Kagaladi Transfrontier Park, built to settle post-apartheid claims related to land seizures. The revival of the facility by Transfrontier Parks Destinations, a for-profit firm that also seeks to create a positive social impact, is the focus of the case.

Published 27 May 2013

Reference 5936

Length 5 page(s)

Topic Entrepreneurship

Region Other Regions

Best Western Italy (A): Creating an Authentizotic Organization by Putting People First

By Elizabeth Florent-Treacy, Massimiliano Saccarelli, Manfred F. R. Kets de Vries

The case follows the progress of a year-long multi-module 'Make a Difference' programme for all 70 employees of Best Western Italy, the European operations and reservations centre for Best Western International, a global hotel group.

Published 28 Jan 2013

Reference 5919

Length 12 page(s)

Region Europe

Best Western Italy (B): Creating an Authentizotic Organization by Putting People First

By Elizabeth Florent-Treacy, Massimiliano Saccarelli, Manfred F. R. Kets de Vries

The case follows the progress of a year-long multi-module 'Make a Difference' programme for all 70 employees of Best Western Italy, the European operations and reservations centre for Best Western International, a global hotel group.

Published 29 Jan 2013

Reference 5919

Length 8 page(s)

Region Europe

Best Western Italy (C): Creating an Authentizotic Organization by Putting People First

By Elizabeth Florent-Treacy, Massimiliano Saccarelli, Manfred F. R. Kets de Vries

The case follows the progress of a year-long multi-module 'Make a Difference' programme for all 70 employees of Best Western Italy, the European operations and reservations centre for Best Western International, a global hotel group.

Published 29 Jan 2013

Reference 5919

Length 6 page(s)

Region Europe