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Ricardo Semler: A Revolutionary Model of Leadership

Published 28 Apr 2014
Reference 5982
Region South America
Length 12 page(s)
popular
Prizes & Awards

2020 The Case Centre Best-selling Case in the Category 'Human Resource Management / Organisational Behaviour'

2019 The Case Centre Best-selling Case in the Category 'Human Resource Management / Organisational Behaviour'

2018 The Case Centre Best-selling Case in the Category 'Human Resource Management / Organisational Behaviour'

2017 The Case Centre Best-selling Case in the Category 'Human Resource Management / Organisational Behaviour'

2016 The Case Centre Best-selling Case in the Category 'Human Resource Management / Organisational Behaviour'

Winner of the Case Centre Awards and Competitions 2016 in the Category 'Human Resource Management/Organisational Behaviour'

Summary

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation. Finally, he applied the same leadership principles successfully to other industries: hotels, education, and banking.

Teaching objectives

Highlight the effects of different leadership styles in different situations; the organizational consequences of intrinsic and extrinsic motivation and different types incentive systems; the self-fulfilling effects of leadership behavior; and how leaders can use the change process to transform an organisation's culture

Keywords
  • Leadership
  • Motivation
  • Organisational Change
  • Incentive Systems
  • Organizational Culture
  • Transformational Leadership
  • IAF
  • WICFE
  • Education, entrepreneurship, leadership