One of the most important firms in Latin America, WEG is a Brazilian multinational company specializing in electrical engineering, automation, and energy solutions. Founded in 1961, it is one of the largest global manufacturers of electric motors, drives, transformers, and automation equipment.

One of the most important firms in Latin America, WEG is a Brazilian multinational company specializing in electrical engineering, automation, and energy solutions. Founded in 1961, it is one of the largest global manufacturers of electric motors, drives, transformers, and automation equipment.

Based in Brazil, Suzano is a global leader in pulp and paper that is looking to diversify beyond its core activities and become part of the green economy. A merger with Fibria in 2019 leads to a major restructuring. As the company celebrates its 100-year anniversary in 2023, attention turns to framing a vision for the century to come.

Based in Brazil, Suzano is a global leader in pulp and paper that is looking to diversify beyond its core activities and become part of the green economy. A merger with Fibria in 2019 leads to a major restructuring. As the company celebrates its 100-year anniversary in 2023, attention turns to framing a vision for the century to come.

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.