Betania Tanure

Suzano’s Innovability Transformation: The Next 100 Years (Portuguese)

By  L. Felipe Monteiro,  Anne-Marie Carrick,  Betania Tanure,  Ivanka Visnjic
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Based in Brazil, family-run Suzano is a global leader in pulp and paper that is looking to diversify beyond its core activities and become part of the green economy. A merger with Fibria in 2019 leads to a major restructuring.

    Published 10 Sep 2024

    Reference 6897

    Topic Strategy

    Region South America

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    Suzano’s Innovability Transformation: The Next 100 Years (Portuguese)

    Add to cart extra new
    Based in Brazil, family-run Suzano is a global leader in pulp and paper that is looking to diversify beyond its core activities and become part of the green economy. A merger with Fibria in 2019 leads to a major restructuring.
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      Suzano’s Innovability Transformation: The Next 100 Years

      By  L. Felipe Monteiro,  Anne-Marie Carrick,  Betania Tanure,  Ivanka Visnjic
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      Based in Brazil, family-run Suzano is a global leader in pulp and paper that is looking to diversify beyond its core activities and become part of the green economy. A merger with Fibria in 2019 leads to a major restructuring.

        Published 24 Jun 2024

        Reference 6897

        Topic Strategy

        Region South America

        View case

        Suzano’s Innovability Transformation: The Next 100 Years

        Add to cart new
        Based in Brazil, family-run Suzano is a global leader in pulp and paper that is looking to diversify beyond its core activities and become part of the green economy. A merger with Fibria in 2019 leads to a major restructuring.
          View case

          Ricardo Semler: A Revolutionary Model of Leadership (Japanese)

          By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
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          The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

            Published 26 May 2023

            Reference 5982

            Topic Leadership & Organisations

            Industry Education Management,  Leisure, Travel and Tourism,  Banking

            Region South America

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            Ricardo Semler: A Revolutionary Model of Leadership (Japanese)

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            The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
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              GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

              By  Javier Gimeno,  L. Felipe Monteiro,  José Santos,  Betania Tanure,  Anne-Marie Carrick
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              The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

                Published 21 Jan 2021

                Reference 6563

                Topic Strategy

                Industry Airlines/Aviation

                Region South America

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                GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

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                The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
                  View case

                  Ricardo Semler: A Revolutionary Model of Leadership (Spanish)

                  By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
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                  The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

                    Published 08 Dec 2016

                    Reference 5982

                    Topic Leadership & Organisations

                    Industry Education Management,  Leisure, Travel and Tourism,  Banking

                    Region South America

                    View case

                    Ricardo Semler: A Revolutionary Model of Leadership (Spanish)

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                    The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
                      View case

                      Ricardo Semler: A Revolutionary Model of Leadership (Portuguese)

                      By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
                      Add to cart extra
                      The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

                        Published 08 Dec 2016

                        Reference 5982

                        Topic Leadership & Organisations

                        Industry Education Management,  Leisure, Travel and Tourism,  Banking

                        Region South America

                        View case

                        Ricardo Semler: A Revolutionary Model of Leadership (Portuguese)

                        Add to cart extra
                        The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
                          View case

                          Ricardo Semler: A Revolutionary Model of Leadership

                          By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
                          Add to cart popular award
                          The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

                            Published 28 Apr 2014

                            Reference 5982

                            Topic Leadership & Organisations

                            Industry Education Management,  Leisure, Travel and Tourism,  Banking

                            Region South America

                            View case

                            Ricardo Semler: A Revolutionary Model of Leadership

                            Add to cart popular award
                            The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
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                              Natura: Expanding Beyond Latin America

                              By  Amitava Chattopadhyay,  Nina Paavola,  Betania Tanure
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                              Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.

                                Published 07 Jan 2006

                                Reference 5365

                                Topic Marketing

                                Industry Cosmetics

                                Region Global

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                                Natura: Expanding Beyond Latin America

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                                Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.
                                  View case

                                  GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

                                  By  Javier Gimeno,  L. Felipe Monteiro,  José Santos,  Betania Tanure,  Anne-Marie Carrick
                                  Add to cart extra
                                  The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

                                    Published 21 Jan 2021

                                    Reference 6563

                                    Topic Strategy

                                    Industry Airlines/Aviation

                                    Region South America

                                    View case

                                    GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

                                    Add to cart extra
                                    The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
                                      View case