Betania Tanure

Ricardo Semler: A Revolutionary Model of Leadership (Japanese)

By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
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The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

    Published 26 May 2023

    Reference 5982

    Topic Leadership & Organisations

    Industry Education Management,  Leisure, Travel and Tourism,  Banking

    Region South America

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    Ricardo Semler: A Revolutionary Model of Leadership (Japanese)

    Add to cart extra new
    The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
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      GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

      By  Javier Gimeno,  L. Felipe Monteiro,  José Santos,  Betania Tanure,  Anne-Marie Carrick
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      The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

        Published 21 Jan 2021

        Reference 6563

        Topic Strategy

        Industry Airlines/Aviation

        Region South America

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        GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

        Add to cart extra
        The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
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          Ricardo Semler: A Revolutionary Model of Leadership (Portuguese)

          By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
          Add to cart extra
          The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

            Published 12 Aug 2016

            Reference 5982

            Topic Leadership & Organisations

            Region South America

            View case

            Ricardo Semler: A Revolutionary Model of Leadership (Portuguese)

            Add to cart extra
            The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
              View case

              Ricardo Semler: A Revolutionary Model of Leadership (Spanish)

              By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
              Add to cart extra
              The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

                Published 12 Aug 2016

                Reference 5982

                Topic Leadership & Organisations

                Region South America

                View case

                Ricardo Semler: A Revolutionary Model of Leadership (Spanish)

                Add to cart extra
                The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
                  View case

                  Ricardo Semler: A Revolutionary Model of Leadership

                  By  William Maddux,  Roderick Swaab,  Betania Tanure,  Elin Williams
                  Add to cart popular award
                  The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

                    Published 28 Apr 2014

                    Reference 5982

                    Topic Leadership & Organisations

                    Industry Education Management,  Leisure, Travel and Tourism,  Banking

                    Region South America

                    View case

                    Ricardo Semler: A Revolutionary Model of Leadership

                    Add to cart popular award
                    The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.
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                      Natura: Expanding Beyond Latin America

                      By  Amitava Chattopadhyay,  Nina Paavola,  Betania Tanure
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                      Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.

                        Published 07 Jan 2006

                        Reference 5365

                        Topic Marketing

                        Industry Cosmetics

                        Region Global

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                        Natura: Expanding Beyond Latin America

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                        Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.
                          View case

                          GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

                          By  Javier Gimeno,  L. Felipe Monteiro,  José Santos,  Betania Tanure,  Anne-Marie Carrick
                          Add to cart extra
                          The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

                            Published 21 Jan 2021

                            Reference 6563

                            Topic Strategy

                            Industry Airlines/Aviation

                            Region South America

                            View case

                            GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

                            Add to cart extra
                            The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
                              View case