Ricardo Semler: A Revolutionary Model of Leadership (Portuguese)

Published 12 Aug 2016
Reference 5982
Region South America
Summary

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation. Finally, he applied the same leadership principles successfully to other industries: hotels, education, and banking.

Teaching objectives

Highlight the effects of different leadership styles in different situations; the organizational consequences of intrinsic and extrinsic motivation and different types incentive systems; the self-fulfilling effects of leadership behavior; and how leaders can use the change process to transform an organisation's culture.

Keywords
  • Leadership
  • Motivation
  • Organisational Change
  • Incentive Systems
  • Organizational Culture
  • Transformational Leadership
  • WICFE
  • Education, entrepreneurship, leadership