This case examines Strategy Inc.'s (formerly MicroStrategy) strategic shift from an enterprise analytics software firm into the world’s first and largest publicly traded Bitcoin treasury company.

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Acclaimed actress Reese Witherspoon had fame, influence, and an Oscar, but Hollywood wasn’t developing the stories she wanted to tell. Tired of shallow roles and persistent age bias, she decided to create her own solution.

In 1911, two leaders—Britain’s Robert Falcon Scott and Norway’s Roald Amundsen—set out to be the first to reach the last uncharted land, the South Pole. Scott, backed by national acclaim, ample funding, and prior Antarctic experience, followed a known route. Amundsen, with little public support and fewer resources, pioneered a new path.

Artificial intelligence (AI) has experienced explosive growth in recent years. With its applications increasingly integrated into production processes and commercial services, companies across industries are eager to adopt AI in their businesses.

DeepSeek is an emergent force transforming the AI industry, upending traditional large language model (LLM) development by delivering top-tier AI performance at a fraction of the industry's cost while operating under resource constraints.

How did Taylor Swift elevate herself from a country music singer performing in a Nashville café to a billion-dollar force in the global entertainment industry? While talent, timing, tenacity, and luck have played a role, a closer look reveals that calculated and innovative blue ocean strategic moves have been pivotal to her meteoric rise.

This case examines a series of market-creating blue ocean strategic moves that have led NVIDIA to become one of the most valuable companies in the world. By introducing its Graphics Processing Unit (GPU) in 1999, NVIDIA redefined graphics and sparked the growth of the PC gaming market.

The public release of ChatGPT in late 2022 marked a watershed moment in AI, transforming it from a specialized technology into a mainstream phenomenon. The sudden surge in interest in AI is directly linked to NVIDIA's bottom line and its unprecedented rise to the ranks of the most valuable companies in the world by 2024.

Every new mom goes through the “fourth trimester,” a period up to six weeks after childbirth to recover her body to a pre-pregnancy state. It is dealt with in various ways across cultures, from family members stepping in to help, and national healthcare programs providing support, to women individually dealing with it without support.