W. Chan Kim

Distinguished Professor of Strategy and International Management, Emeritus
Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation.

Published 05 Dec 2022

Reference 6787

Topic Strategy

Industry Broadcast Media

Region Global

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In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.

Published 04 Apr 2022

Reference 6720

Topic Strategy

Region North America

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In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.

Published 19 Jan 2022

Reference 6728

Topic Strategy

Industry Internet Online Media

Region Global

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The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

Published 06 May 2021

Reference 6235

Topic Strategy

Industry Banking

Region Europe

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This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

Published 25 Feb 2021

Reference 6654

Topic Strategy

Industry Health, Wellness and Fitness

Region Asia

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The case helps participants explore and understand the difference between value innovation, the creation of a leap in value, and technology innovation, the creation of breakthrough technology. It teaches students to identify value innovation offerings, how value innovation differs from technology innovation and their commercial consequences.

Published 04 Feb 2021

Reference 6643

Topic Strategy

Region North America

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The notion that innovation is tied to creative destruction is embedded in the psyche of innovators and entrepreneurs, which is why individuals and companies instinctively focus on disruption in pursuit of innovation and growth. But is disruption the only way to innovate and create new markets? And is it the best way?

Published 15 Jan 2021

Reference 6634

Topic Strategy

Industry Computer Games Computer Software Entertainment

Region Global

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Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

Published 17 Dec 2019

Reference 6540

Topic Strategy

Industry Retail Building Materials

Region North America

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In the year 2000, only 2% of women in India used menstrual hygiene products. Almost a quarter-billion relied on cloth rags and many rural women were banished to a hut during their monthly cycle. In these unsanitary conditions, 62.4% had experienced at least one reproductive tract infection, with the result that teenage hysterectomies were not uncommon.

Published 29 Nov 2019

Reference 6521

Topic Strategy

Industry Consumer Goods Health, Wellness and Fitness

Region Asia

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The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.

Published 12 Nov 2019

Reference 6523

Topic Strategy

Industry Financial Services

Region Global

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General Research: Strategy and International Management, Disciplinary Research: Nondisruptive Creation, Growth Theory, Procedural Justice