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13 case(s) found.

Meta: Facebook's Pivot to the Metaverse. A Dystopia or Blue Ocean Utopia?

By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.

    Published 19 Jan 2022

    Reference 6728

    Length 15 page(s)

    Topic Strategy

    Region Global

    Industry Internet,  Online Media

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    Meta: Facebook's Pivot to the Metaverse. A Dystopia or Blue Ocean Utopia?

    By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
    Add to cart popular
    In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.
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      Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

      By  Jason P. Davis,  Anne Yang
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      Social commerce is a new trend in e-commerce that leverages individual relationships and affiliations to drive growth in online sales. The case compares two companies, Pinduoduo and Facebook/Instagram, and their different social commerce business models, notably social network based vs. social group based models.

        Published 04 Dec 2020

        Reference 6636

        Length 19 page(s)

        Topic Strategy

        Industry Computer Networking,  Online Media,  E-Commerce

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        Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

        By  Jason P. Davis,  Anne Yang
        Add to cart popular extra
        Social commerce is a new trend in e-commerce that leverages individual relationships and affiliations to drive growth in online sales. The case compares two companies, Pinduoduo and Facebook/Instagram, and their different social commerce business models, notably social network based vs. social group based models.
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          The Bancroft Family and the Battle for Dow Jones: "Never Sell Grandpa's Paper"

          By  Morten Bennedsen,  Brian Henry,  Yupana Wiwattanakantang
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          Dow Jones, publisher of The Wall Street Journal, had been a source of wealth, pride and prestige for the Bancroft family for much of the 20th century. From 1928 to 2007, the family lived off company dividends and left the day-to-day management of the publishing business to senior journalists who had worked their way up through the ranks of the WSJ.

            Published 27 May 2016

            Reference 6157

            Length 22 page(s)

            Topic Economics & Finance

            Region North America

            Industry Online Media,  Media Production

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            The Bancroft Family and the Battle for Dow Jones: "Never Sell Grandpa's Paper"

            By  Morten Bennedsen,  Brian Henry,  Yupana Wiwattanakantang
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            Dow Jones, publisher of The Wall Street Journal, had been a source of wealth, pride and prestige for the Bancroft family for much of the 20th century. From 1928 to 2007, the family lived off company dividends and left the day-to-day management of the publishing business to senior journalists who had worked their way up through the ranks of the WSJ.
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              SoundCloud: A Case Study of How SoundCloud Derived “Place Surplus” in Berlin

              By  Sami Mahroum,  Elizabeth Scott,  Mohamad Saifed Fakhreddin
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              SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.

                Published 24 Mar 2014

                Reference 6043

                Length 12 page(s)

                Topic Entrepreneurship

                Region Europe

                Industry Internet,  Online Media,  Music

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                SoundCloud: A Case Study of How SoundCloud Derived “Place Surplus” in Berlin

                By  Sami Mahroum,  Elizabeth Scott,  Mohamad Saifed Fakhreddin
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                SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.
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                  How Apple’s Corporate Strategy Drove High Growth

                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                  This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.

                    Published 31 Jul 2012

                    Reference 5860

                    Length 6 page(s)

                    Topic Strategy

                    Region North America

                    Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

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                    How Apple’s Corporate Strategy Drove High Growth

                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                    Add to cart popular
                    This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.
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                      How Apple’s Corporate Strategy Drove High Growth (Chinese)

                      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                      This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

                        Published 26 Jun 2018

                        Reference 5860

                        Length 10 page(s)

                        Topic Strategy

                        Region North America

                        Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

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                        How Apple’s Corporate Strategy Drove High Growth (Chinese)

                        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                        Add to cart extra
                        This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.
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                          How Apple’s Corporate Strategy Drove High Growth (Spanish)

                          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                          Add to cart extra
                          This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

                            Published 23 Feb 2018

                            Reference 5860

                            Length 6 page(s)

                            Topic Strategy

                            Region North America

                            Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

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                            How Apple’s Corporate Strategy Drove High Growth (Spanish)

                            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                            Add to cart extra
                            This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.
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                              Middle East Broadcasting Centre (MBC): Media Innovation in the Middle East

                              By  Annet Aris,  Johanne Staugaard Johansen,  Danielle Geara
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                              The objective of the case is to illustrate a market shaper's strategic challenges of staying innovative in a rapidly changing industry in a developing market environment with strong boundary conditions. Also the case illustrates the internal challenges of professionalising a company with significant creative forces and an entrepreneurial culture.

                                Published 25 May 2010

                                Reference 5702

                                Length 23 page(s)

                                Topic Strategy

                                Region Middle-East

                                Industry Online Media,  Media Production

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                                Middle East Broadcasting Centre (MBC): Media Innovation in the Middle East

                                By  Annet Aris,  Johanne Staugaard Johansen,  Danielle Geara
                                Add to cart
                                The objective of the case is to illustrate a market shaper's strategic challenges of staying innovative in a rapidly changing industry in a developing market environment with strong boundary conditions. Also the case illustrates the internal challenges of professionalising a company with significant creative forces and an entrepreneurial culture.
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                                  Putting the Price Tag on Facebook: Quantifying the Value of Online Social Networks

                                  By  Annet Aris,  Eric Bradlow,  Robert Metry,  Christophe Firth,  Hanno Stegmann
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                                  The case puts the reader in the position of a fictional venture capitalist considering an investment in Facebook. As part of the investment decision process, the protagonist analyzes the evolution of online social networks (OSN), the market profile and the various existing business models and valuation approaches.

                                    Published 26 Apr 2010

                                    Reference 5696

                                    Length 41 page(s)

                                    Topic Economics & Finance

                                    Region North America

                                    Industry Internet,  Online Media

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                                    Putting the Price Tag on Facebook: Quantifying the Value of Online Social Networks

                                    By  Annet Aris,  Eric Bradlow,  Robert Metry,  Christophe Firth,  Hanno Stegmann
                                    Add to cart
                                    The case puts the reader in the position of a fictional venture capitalist considering an investment in Facebook. As part of the investment decision process, the protagonist analyzes the evolution of online social networks (OSN), the market profile and the various existing business models and valuation approaches.
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                                      Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation

                                      By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling
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                                      This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

                                        Published 28 Sep 2011

                                        Reference 5694

                                        Length 11 page(s)

                                        Topic Strategy

                                        Region Global

                                        Industry Online Media

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                                        Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation

                                        By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling
                                        Add to cart
                                        This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
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                                          Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation (Chinese)

                                          By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling
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                                          Abstract This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

                                            Published 26 Jun 2018

                                            Reference 5694

                                            Length 11 page(s)

                                            Topic Strategy

                                            Region Global

                                            Industry Online Media

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                                            Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation (Chinese)

                                            By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling
                                            Add to cart extra
                                            Abstract This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
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                                              Al Jazeera: A Middle Eastern Enfant Terrible Goes Global

                                              By  Annet Aris,  Danielle Geara,  Johanne Staugaard Johansen
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                                              The case describes the success story of Al Jazeera how it developed from a controversial Arab news channel to a globally respected brand. But how sustainable is Al Jazeera's success? Can it truly transform from an Arabic news channel into an international media network? Can it both leverage and demystify the original Al Jazeera brand when catering to global media consumers?

                                                Published 26 Jul 2010

                                                Reference 5691

                                                Length 23 page(s)

                                                Topic Strategy

                                                Region Middle-East

                                                Industry Newspapers,  Online Media

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                                                Al Jazeera: A Middle Eastern Enfant Terrible Goes Global

                                                By  Annet Aris,  Danielle Geara,  Johanne Staugaard Johansen
                                                Add to cart
                                                The case describes the success story of Al Jazeera how it developed from a controversial Arab news channel to a globally respected brand. But how sustainable is Al Jazeera's success? Can it truly transform from an Arabic news channel into an international media network? Can it both leverage and demystify the original Al Jazeera brand when catering to global media consumers?
                                                  View case