Summary
The objective of the case is to illustrate a market shaper's strategic challenges of staying innovative in a rapidly changing industry in a developing market environment with strong boundary conditions. Also the case illustrates the internal challenges of professionalising a company with significant creative forces and an entrepreneurial culture.
Teaching objectives
The case can be used to discuss the following topics: Growth strategies in a maturing market, creating and maintaining an innovative culture, transitioning from an entrepreneurial to a professional organization, specifics dynamics of the Middle Eastern market. The professor can select 1-2 of these topics or use the case to illustrate how these things hang together.
Keywords
- TV
- Middle-East
- innovation
- media
- change management
- entrepreneurship
- MBC
- organisation building
- RD0510
- AR2010
- AR0910
