SoundCloud: A Case Study of How SoundCloud Derived “Place Surplus” in Berlin

Published 24 Mar 2014
Reference 6043
Industry Internet Online Media Music
Region Europe
Summary

SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.

Keywords
  • SoundCloud
  • Berlin
  • entrepreneurship
  • start-ups
  • technology
  • place surplus
  • social capital
  • competitive advantage
  • comparative advantage
  • innovation
  • Q31314
  • ADEC
  • European Competitiveness
  • Europe