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TomTom: A Case Study of How TomTom Derived “Place Surplus” in Amsterdam

By Sami Mahroum,  Elizabeth Scott
Published 24 Mar 2014
Reference 6046
Topic Entrepreneurship
Industry Information Technology and Services,  Internet
Region Europe
Length 13 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

This case explores TomTom’s striking success as it evolved into a market leader in navigation systems headquartered in Amsterdam. It addresses the locational factors that have either contributed to or detracted from its success, and discusses how these have affected the company’s ability to innovate and adapt over time.

Keywords
  • TomTom
  • entrepreneurship
  • start-ups
  • innovation
  • technology
  • place surplus
  • social capital
  • competitive advantage
  • comparative advantage
  • Amsterdam
  • Q31314
  • ADEC
  • European Competitiveness
  • Europe
About the authors

Sami Mahroum

Scott

Elizabeth Scott


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