Sami Mahroum

Senior Lecturer / Director - INSEAD's Innovation & Policy Initiative
The case examines the factors that influenced the founders' decision to establish Bayt.com in Dubai, and how the online job site transformed recruitment practices in the Middle East by facilitating access to skill and talent throughout the MENA region.

Published 19 Dec 2014

Reference 6100

Topic Entrepreneurship

Region Middle-East

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SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.

Published 24 Mar 2014

Reference 6043

Topic Entrepreneurship

Industry Internet Online Media Music

Region Europe

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This case explores TomTom’s striking success as it evolved into a market leader in navigation systems headquartered in Amsterdam. It addresses the locational factors that have either contributed to or detracted from its success, and discusses how these have affected the company’s ability to innovate and adapt over time.

Published 24 Mar 2014

Reference 6046

Topic Entrepreneurship

Industry Information Technology and Services Internet

Region Europe

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An Estonian success story, this case examines why Skype's Scandinavian founders chose Tallinn to establish their hi-tech start-up. We investigate the factors that contributed to their choice of location and the subsequent success of the venture. Skype's journey is discussed against the backdrop of post-Soviet Estonia’s economic and industrial resurrection.

Published 24 Mar 2014

Reference 6045

Topic Entrepreneurship

Industry Telecommunications

Region Europe

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Famous for the hit game "Angry Birds", game developer and entertainment company Rovio is an example of outstanding entrepreneurship. This case analyses the factors that made its base in Espoo, Finland, an attractive place and contributed to the start-up's overall success as it became a world leader in mobile gaming.

Published 24 Mar 2014

Reference 6044

Topic Entrepreneurship

Region Europe

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